School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

From Audio to Viral: The YouTube Transformation of a Podcast

Jun 2, 2025
Join Thomas Umstadt Jr., the mastermind behind Novel Marketing, as he breaks down the art of transforming podcasts into engaging YouTube content. He shares his journey from simple audiograms to dynamic video episodes, emphasizing the critical role of catchy titles and vibrant thumbnails in attracting viewers. Thomas dives into essential production tips, gear recommendations, and the significance of visual elements for audience engagement. Plus, he offers insightful advice on audience demographics and effective monetization strategies that could elevate your podcast game!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Faces Boost YouTube Views

  • Thomas Umstadt Jr. tried posting podcast audiograms on YouTube but got little traction for a year.
  • Adding face video to these episodes doubled or tripled views, showing faces hold attention better on YouTube.
ADVICE

Prioritize Titles and Thumbnails

  • Create catchy titles and eye-catching thumbnails for YouTube; podcast naming conventions won't work.
  • Use bold text, faces, and arrows in thumbnails to attract clicks and boost views.
ADVICE

Open Strong for YouTube

  • Start your YouTube video with a strong hook delivering on the thumbnail's promise within the first 30 seconds.
  • Avoid slow podcast-style intros; get straight to value quickly to retain viewers.
Get the Snipd Podcast app to discover more snips from this episode
Get the app