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School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

Should My Podcast Be On YouTube: Facts to Help

Apr 14, 2025
Delve into the debate of whether your podcast should be on YouTube. Learn that while YouTube has a vast audience, audio podcasts have a better chance of being discovered. Discover the importance of investing in quality podcasting equipment and how unique content can lead to monetization. Explore YouTube's monetization intricacies versus podcast hosting costs, and understand that video isn't essential for every podcast. Ultimately, prioritize audio content to connect with listeners while still considering video options.
41:59

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Quick takeaways

  • While YouTube offers extensive reach, audio podcasts have significantly more potential listeners and lower competition for discovery.
  • The cost of starting an audio podcast is substantially lower than video production, making it a more accessible option for creators.

Deep dives

The Role of YouTube in Podcasting

The discussion begins by addressing the debate on whether a podcast should be available on YouTube. A notable quote states, "Not every book needs to be a movie," suggesting that not all audio content has to transition to video formats. However, examples of successful artists discovered through YouTube, such as Shawn Mendes and Ed Sheeran, emphasize the platform's significant reach and potential for audience engagement. Ultimately, the decision to be on YouTube should be based on the unique goals and context of the individual podcaster.

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