

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

May 11, 2021 • 39min
Tapping into The Franchising Industry with Rune Sovndahl
Founder of a successful franchise company Fantastic Services (serving 3,30,000 clients), an avid business talker, author, cave diver and a trained chef. Tune in to listen as Rune discusses his insights, strategies, and best practices for starting and running a franchise company.
Reskilling employees in covid times
Scaling a franchise company
Being creative to make it work
Keeping your customers
Maintaining a work-life balance
Bootstrapping and its benefits
Getting the business model right

Apr 28, 2021 • 18min
Learning Marketing Techniques and Trends for Real Estate with Aaron Norris
An industry nerd in the real estate, investing, and marketing space, Aaron has been featured on Forbes.com, Think Realty Magazine, and BiggerPockets.com. Tune in to find out how small businesses can use public records data to right-bound their marketing and find off-market deals.
The use of data in marketing
Right platforms to hunt for trends
Relationship building and content creation
Data stacking techniques
The new hybrid work environment
Innovation in the new market space

Apr 23, 2021 • 32min
Mastering the Art of SEO with Shopify's Director of SEO, Kevin Indig
Today it’s all about getting the targeted and relevant traffic. But SEO can be a tricky thing to master, given how much it changes every day. Tune in with Kevin Indig to find some actionable SEO strategies that work and learn how to obtain insights from data. Here’s what else you will find more information on:
Forecasting SEO and its optimization
Sizing the potential of your traffic
The funnel analogy
Building a personal brand
The complexity of SEO search
Finding the right medium
Finding correct user intent

Apr 19, 2021 • 29min
Unfiltered: From learning to code in rehab to becoming a 5x founder with Dan Martell
In this week’s episode of Marketer of the Month, we have Dan Martell, founder of SaaS Academy, award-winning angel investor, and 5x founder. We talk to him about -
His company and how serious an entrepreneur needs to be to scale their business
Steps involved in the startup journey
Why ethics are important in building a business
Breaking the law and bending the rules
Monopoly in the SaaS industry and whether this industry is saturated
Competition shifting to the east with rising startup culture and a rise in the number of Unicorns every year.

Apr 13, 2021 • 19min
Crash Course On B2B Marketing With Joel Harrison, Co-founder of B2B Marketing, a go-to resource for B2B marketers across the globe
From starting a magazine in 2004 to growing it into a go-to resource for B2B marketers across the globe, Joel has seen it all. Tune in as we talk to him about all things B2B and his secret sauce behind building b2bmarketing.net

Mar 23, 2021 • 16min
Forbes 30 Under 30: Offering Personalized Solutions To Drive Sales with Randy Rayess
Personalization has taken hold. Wherever we look customers want results and information that suit their unique needs. They don't want to go through pages upon pages of ebooks and whitepapers just to scout a couple of lines that could possibly help them. And so, tackling this novel problem in the age of growing platform businesses, and information explosion is Randy Rayess - co-founder of Outgrow.co and recent Forbes 30 under 30 awardee. Listen in as he talks about -
How he stumbled upon the idea of creating interactive experiences
What industries are seeing huge adoption of interactive content
Some strategies that helped his business to sail through during the COVID induced lockdown
What new tools and technologies is he looking to expand his business into
His learnings and mistakes and his advice to an under 30 budding entrepreneur

Mar 12, 2021 • 37min
Forbes 30 Under 30: How Viralspace.ai Is Helping Big Names With AI and Data-Driven Decision Making
These founders met on a spreadsheet and a Linkedin cold message and what ensued is a company that uses data-driven insights to help big businesses in their digital marketing strategies. Tune in as Michelle Lu, Apoora Dornadula, and Hiro Tien talk about Viralspace.ai, their lives before it, and much more! We cover topics including -
Navigating entrepreneurship
The success story of ViralSpace.ai
Importance of data-driven marketing
Launching products on different platforms
The hustle and hard work that is required to build businesses
Remote working and how COVID 19 impacted their business

Mar 11, 2021 • 26min
Forbes 30 Under 30: Using Technology To Optimize Interactive Ad Campaigns And Drive Results With Alex Merutka
With big names like NIKE, ABC as his clients, Alex has set high standards for companies with his startup Craftsmen Plus. Tune in as he talks about interactive ad campaigns, the video industry, his foray into the European markets, and much more.
We some amazing questions lined up for him -
About Craftsmen Plus
About interactive ad videos
How will the video industry expand in the coming years?
Getting big clients like NIKE, ABC
One piece of advice for someone who is starting up

Mar 10, 2021 • 29min
From Selling Homes to Becoming a Coach - Krista Mashore, Speaker, Digital Marketing Coach, Author of 4 Best-Selling Books
Want to know how a realtor selling 100+ homes in a year got her business from 0 to 7.4 million dollars in just 25 short months? We have got you covered. Tune in to this episode as she talks about -
The presence of video marketing in post-pandemic digital marketing
Video Marketing in the real estate industry
Tips and tricks to get your clients to do video marketing
Shifting from the real estate industry to digital marketing
Is real estate surging?
Some of her favorite social media strategies to build brands
Acing the referral marketing niche

Mar 4, 2021 • 21min
Hustling Her Way Through Entrepreneurship: Carolina Millan - Consultant, International Speaker, Host of “Beyond the Hustle” Podcast
From starting her job as an HR during the 2008 financial crisis to building a personal brand and tapping into the affiliate marketing space, Carolina has seen it all. Let's draw lessons from her journey as an affiliate marketer, a digital marketing consultant, podcast host, and international speaker. This insightful session covers the following topics -
Learnings from her affiliate marketing experience
Her advice to someone who is starting out as an affiliate marketer
How she helps her clients
How she expanded into newer markets
What she loves the most about her work
Whether starting a podcast was always part of the plan
What's next for her and her work in 2021


