

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Jun 23, 2021 • 34min
Youtility and Radical Relevancy with Jay Baer
A 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies, Tune into listen to Jay, founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers.
Studying the audience correctly
Influencer marketing and the correct platform
Becoming a bridge for our client’s client
How can you make the customer journey effortless?
Right modality and the message triangle
Using highly relevant content

Jun 18, 2021 • 34min
Discussing the Future of Event Marketing with the Digital Futurist
A digital futurist keynote speaker who translates the trends of tomorrow to inspire change, Tune in to listen to Brian who has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist.
iSocialFanz and his life journey
Cybersecurity and leveraging online events
Using time and attention as an asset
Finding harmony between technology and humanity
Redesigning offline events
ADHD, mental health and empathy

Jun 11, 2021 • 28min
Redefining the Marketing Function for the Modern Era with Nick Primola
Tune in to listen to Nick who is an Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers as he talks about how you can build a business with sustainable, scalable, and strategic growth.
How does ANA drive growth?
Problems, opportunities and the future of marketing
B4H(business for humans) business growth strategy
CMOs, an integral part of driving the business
Trust and authenticity the biggest moats of a brand
Alignment of business around a purpose

Jun 9, 2021 • 22min
Using AI to Optimize Content Performance with Alexander De Ridder
Tune in to listen to Alexander De Ridder, the mastermind behind the award-winning technology, INK, that helped deliver over 1 million more organic visitors per month for Fortune 100 companies and freelance content creators alike.
What is inkforall.com and its use.
Navigation for content creators
Backlink building and authority building
Pioneered authority metrics
Why is signing content important?
Blockchain technology to proof identity

Jun 3, 2021 • 29min
How to Maintain 100 TikTok Influencer Touch Points per Month to Boost Your Brand
Tune in to listen to Daisy Jing, an OG YouTube vlogger, founder of a multi-million beauty product line named Banish as she talks about how she bootstrapped her business that ranked #152nd fastest-growing company in INC500 and included in Forbes 30 under 30.
Banish and its journey
Her entrepreneurial journey
How can one figure out their niche?
Staying relevant and sourcing sustainable
Communicating brand and customers values
Why is resonating with the audience important on TikTok?

May 31, 2021 • 23min
Using AI and Machine Learning to Hunt Scholarships
Organizer of global tech events and an expert in remote team management, tune in to listen to David Tabachnikov, CEO of ScholarshipOwl, as he talks about how he is making private scholarships in the US a viable alternative to student loans.
What is ScholarshipOwl?
Working remotely vs working from home
Covid’s impact on the education industry
Role of education in networking
Importance of community channels before paid channels
Finding the correct platform for your audience

May 27, 2021 • 36min
An Author's Guide to Ideal Influencer Marketing with Neal Schaffer
True influence is about leveraging authenticity. Tune in to listen to how you can go about sparking business growth through a uniquely innovative and data-driven approach to influencer marketing with Neal Schaffer. In the podcast, we discuss the following -
Fractional CMO and how does it work
Elements of Influencer marketing
Symptoms of the gig economy
Flexibility and recession
Nano, micro and macro-influencers
Content amplification and creation
Converting influencers/users into brand ambassadors

May 26, 2021 • 28min
Crash Course On Digital Marketing With A Top 100 CX Thought Leader, Christoph Trappe
New marketing is about relationships and not the medium. Tune in to listen to Christoph Trappe, counted amongst the global top 14 content marketers, top 40 B2B marketers, top 100 CX thought leaders and top 24 digital marketers as he talks about how you can leverage the most out of the tools present today.
We delve deeper into -
What is Voxpopme?
Finding the correct audience.
The reality of digital marketing
Figuring out the USP
Twitter and its side effects
Using customer feedback to implement strategies

May 25, 2021 • 23min
Forbes 30 Under 30: Growing In The Influencer Marketing Industry With Philip Hui Bon Hoa
Listen to how Phillip Hui-Bon-Hua, partner at Slope and founder of Abacus Growth showcases the correct way of choosing Influencers that aligns with your brand, helps improve your key metrics like CTRs, improves your influencer marketing on TikTok, and much more
Trends in Influencer Marketing
The life cycle of Influencers
Influencer Marketing With Tiktok
Tiktok Vs Instagram
How to choose the correct Influencer for your brand
Organic Promotion
ClubHouse: A new marketing platform

May 18, 2021 • 24min
Using Technology to Personalize Luxury Shopping Experience with Slisha Kankariya
Recently featured on Mornings with Maria Bartiromo, Forbes and named #18 on the INC 5000 list, WithClarity has grown 900% in the last year alone from $2 to $20 million in revenue. Tune in to listen to Slisha Kankariya, CMO WithClarity and a third-generation jeweller in the diamond industry as she talks about the trends in the luxury industry.
Bridging the online and offline gap
Getting acquainted with diamonds
Focusing on ethical and sustainable products
3D printing and laser techniques
Shifting towards lab-created diamonds from natural diamonds
Educating with specific intelligent answers


