

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Oct 14, 2021 • 34min
How to Grow a Health and Wellness Brand From Scratch with Dr. Wei-Shin
Dr. Wei-Shin is the inventor, co-founder, and CEO of AcousticSheep, LLC, makers of SleepPhones, the first headphones for sleep, and RunPhones, fitness headphones. In this interview, we speak to her about SleepPhones and her transition from being a doctor to an entrepreneur.
What are SleepPhones?
Her journey from being a doctor to an entrepreneur?
Her go-to advertising or marketing strategy for SleepPhones
ASMR growth in the past 10 years
How affiliate marketing has helped her business
Picking the right influencers to partner with

Oct 14, 2021 • 29min
Tips for Starting a Podcast with Internet Oscars Winner and Dark Net activist Jack Rhysider
Jack Rhysider is a veteran to the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place to where threats are detected and stopped. During that time he was exposed to hundreds of client’s networks ranging from schools, to government, to banks, and commercial organizations.

Oct 8, 2021 • 34min
Lessons On Boosting Organic Traffic From 0 to 1.5M With The Lead Innovator of Respona
Farzad Rashidi is the Lead Innovator at Respona, At Visme he helped the company gain over 8 million users and pass 2M monthly organic traffic. In this interview, we discuss with him the success of Visme and the founding of Respona.
Exploring the story of Respona from creating content to solving the problem of lead generation
Solving the marketing puzzle: SEO and content
Insight on Influencer marketing for B2B SaaS
Will video content be at its peak by 2022?
Exploring the content channel trends like TikTok
Boosting organic traffic of Visme from 0 to 1.5 million

Sep 10, 2021 • 37min
Marketing Strategies for the Travel Accommodation Industry with Andrew McNulty
Andrew is the co-founder of Touch Stay, a software service that enables hosts and managers in the short-term rental industry to create digital guidebooks for their guests. In the past, he has worked for 15 years in the luxury fashion industry holding C-level positions at brands like Gucci, Alexander McQueen, and Victoria Beckham. In this interview, we talk to him about his time at Gucci, his transition from being a CXO to starting his own company, and the future of the travel industry. So hop on!
From being a CFO at Gucci to starting his company
Post-pandemic future of the short-term rental industry
Reducing the carbon footprint using digital guest books
Airbnb and the strength of creating a community
Best ways rental industries can generate feedback
How Touch Stay is tackling the post-pandemic surge in travel

Aug 19, 2021 • 33min
How to Learn From Your Competitors with Mailshake’s Sujan Patel
Sujan is the managing partner at Ramp Ventures which are the makers of Mailshake, VoilaNorbert.com, RIghtinbox.com, and other sales & marketing SaaS companies. In this interview, we talk to him about Mailshake, his insights on where the no-codes pace is headed, some of the most pertinent questions about bootstrapped startups, the sales tech and HR tech space, and much more.
When and why he decided to double down on Mailshake
What sets Mailshake apart from other sales engagement platforms
Where is the market for no-code tools headed?
The hockey stick-like growth and the transition to growth hacking
Personal branding and the opportunities it holds for founders
Markets, a zero-sum game?

Aug 5, 2021 • 24min
Rebooting the Post-Pandemic Events Industry with Jonathan Kazarian
Jon Kazarian is the CEO and Founder of Accelevents, a leading virtual & hybrid events platform. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit. Since then, Accelevents has grown exponentially. In this interview, we talk to Jon about the secret sauce behind growing his virtual events business and his future plans for Accelevents
How Accelevents competes with the established players in the virtual events field
Renaissance for the physical events industry and the future of virtual events
A successful marketing campaign launched by Accelevents
The rise and fall of social audio platforms
An impending backlash against digital events?
Live events vs pre-produced events

Jul 29, 2021 • 30min
Sherlock Holmes Level Investigative Marketing with Ross Simmonds
Ross Simmonds is the founder of Foundation, a content marketing agency. Ross has worked closely with Fortune 500 companies. He’s been published in Forbes, Huffington Post, Business Insider, to name a few. He was named in Mashable as one of the top Snapchat marketers in the world, and he has shared his thoughts on marketing and tech around the globe at conferences and events, such as SearchLove, CTAConf, MozCon, and more.
Has content creation peaked out?
Tik Tok as an emerging marketing channel for B2B businesses
The transition from CREAM to DREAM
His aim behind establishing Foundation
How his journey began in the field of content marketing
How marketers can ensure originality in their content marketing efforts

Jul 27, 2021 • 35min
Future of Internet, Algorithms, and Democratized Media with Jeff Bullas
Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author. His mission is to "Inspire and educate entrepreneurs to grow their business in a digital world”. The jeffbullas.com website receives over 5 million visitors a year. Among other achievements, he has been listed on Forbes as one of the “Top 20 Influencers of CMO’s”. In this episode, we talk about -
One unique aspect about social media in 2009 and how it has changed
Capitalization of social media and the incomprehensible algorithms
What democratized media will look like in the future
How he built a 25 million+ readership
One significant way in which he is using AI in his business
Post-COVID impact on his business
Long term prediction on the future of the internet

Jul 15, 2021 • 41min
Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad
Branding is a tough nut to crack. But we have got you covered. In this episode, we talk to Morgan Norman, ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. He is currently the Chief Marketing Officer at Dialpad, an AI-driven, cloud-native business communications platform.
What sets Dialpad apart from other business communication platforms
Common marketing trends we are seeing amongst big companies
Morgan’s take on influencer marketing and personal brands
How branding for SaaS differs from branding for non-saas products
Morgan's greatest digital marketing success story
Key factors one should focus on while launching a product in a completely new region

Jul 9, 2021 • 21min
Successfully Running the Next Generation Online Education Platform with the Co-Founder of Novakid
Maxim Azarov is the co-founder and CEO of Novakid an early English learning platform that helps kids across the globe to learn English online, through native-speaking teachers. They use AI-powered games and training apps to increase engagement and promote English speaking and comprehension.
About Novakid and how it was started
Ensuring personalization in teaching
Impact of COVID 19 and Novakid’s post-pandemic strategy
Startups and companies that have been an inspiration behind Novakid
Future of edtech
Hiring during times of COVID 19


