Marketer of the Month

From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. What's On The Menu: Current industry-changing trends that are attracting major VC investments The future of media companies The 3 types of community led growth and what most people get wrong about it Why a product led funnel is easier to build than a community led go to market Depth vs breadth - how to drive real, meaningful growth Why hiring A+ talent does not always imply creating an A+ culture

Featured in USA Today, HuffPost, CBC, and CTV, and having been named as an "influential entrepreneur" by Forbes, Katelyn Bourgoin has been both a founder and a top-grade marketer - striving to understand customers in the best way possible.  Tune in to hear about her success at Customer Camp and what it means to be in the game long enough. What's On The Menu: How customer camp helps product teams make better decisions and market smarter Overspending on social media ads - how it can affect your overall marketing strategy Driving risk-taking and innovation in your marketing teams Customer and Industry Insights are the best tools in a marketer’s arsenal Connecting with the prospect - how psychology in marketing shapes your offering Crucial components of a successful market research

After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy. What's On The Menu: Focusing on  doing one thing really, really well The evolution of content marketing since 2001 - building and monetizing an audience How original research yields useful content - and helps understand your audience The goal of your content is to establish trust with your audience Creator Economy and Content Entrepreneurship Breaking through with a research project

A marketing fanatic since his teens - Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. In this podcast - we learn the secret behind his rapid career growth in this ever-evolving world of marketing The right time to implement marketing automation The difference between B2B and B2C Conversion Rate Optimization (CRO) Marketing should drive revenue, not leads. Future-proofing the humans behind the tech - the role of low code and no code tools in marketing Focusing on lifecycle - driving engagement for existing users The key behind personalizing customer experience at scale

From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age. What's on the Menu Finding your industry niche an maneuvering through a crisis The importance of building a collective understanding of your company Inspiration for developing Renegade’s CATS (Courageous, Artful, Thoughtful, Scientific) framework How to determine the true value of your content The importance of the client in marketing How to stand out as a brand in a competitive market

Jeff Baker is the Chief Marketing Officer at Brafton Inc. He is also the Co-host of the Above the Fold podcast. He also Advises and trains sales teams and leads pitch strategies. In this interview, we discuss with Jeff all things SEO. We gain insights on the scientific approach to writing content that gets you to rank for SEO. How startups should navigate content marketing and SEO by partnering up with smart minds. We also talk to him about how the pandemic has disrupted the content marketing space considering the growing digital fatigue. And finally, Jeff leaves us with some important tips on the SEO marketing trends in 2022. Tune in and get yourself SEO-ready.  What's on the Menu The future of SEO is content marketing SEO tips for startups Effectiveness of live webinars in light of digital fatigue Key to successful SEO, content, email, and inbound marketing SEO and content marketing trends for 2022

Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing. How does Omnisend work in e-commerce marketing automation? Tips on omnichannel marketing How often should one send marketing emails to their audience? Omnisend’s Strategy for customer interaction lifecycle Email marketing vs other marketing channels

Dayle Hall is the CMO at Snaplogic. He is a marketing executive with 20+ years of experience across all the marketing disciplines, including demand generation, branding, analyst and public relations, product marketing, field marketing, design and creative services, events, and all aspects of digital marketing; web, email, community &, social media.  In this interview, we discuss with him how Snaplogic aligns sales and marketing teams with automation using its intelligent integration platform. What is Snaplogic? Aligning teams with automation Future of marketers trying new software Snaplogic and its intelligent integration platform for enterprises How to build your brand community using gamification? How AI contributes to the marketing initiatives of Snaplogic?

Thomas Smale is the CEO of FE International, Inc. He founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue, as well as the average deal size. He specializes in advising in the M&A of SaaS, e-commerce, affiliate, and content businesses. In this interview, we discuss with him how FE International works and SaaS valuation. How does Thomas manage 1100 successful e-commerce deals? Explore the goals, ambitions, and the beginning of FE International. What is the good timing for an exit for your business? How has the graph of the SaaS industry changed due to Covid? How does the complete valuation process take place? Tips to increase the valuation of a company.

Raul Galera is the Chief Advocate at ReferralCandy, an app that helps eCommerce stores run customer referral programs, boosting their customer retention and word-of-mouth sales. In this interview, we talk to Raul about referral marketing, affiliate marketing, and influencer marketing. How businesses can get started with their referral marketing journey and dig deeper into ReferralCandy's success. How Referralcandy is different from other marketing platforms What are some key points to remember while launching a new referral program? How their customers use ReferralCandy for their influencer marketing campaigns Key differences between referral marketing and affiliate marketing How countries are working in the cybersecurity field How to weave your brand’s community in the big web of community marketing