Marketer of the Month

Interview with Freelancer of the Month Aaron Marks - Freelancer and Founder of Aspire Marketing Group In the early 2000s, when digital marketing was primarily about website design and digital experts were frequently referred to as "webmasters," Aaron founded his own boutique agency and became a digital marketing expert. Since then, he has worked with numerous organizations and clients of all sizes, demonstrating his steadfast belief in inbound marketing, which involves gaining interest in your product or services rather than pushing them on customers. Tune in to the latest edition of Freelancer of the Month to know more about inbound marketing, best practices, and the future of marketing from the lens of an early pioneer. What's On The Menu: Starting out as a webmaster in the early 2000s digital marketing scene Establishing quantifiable goals as a marketing professional Why building relationships with your target audience should be your top priority How to establish your organization as an industry authority The debate around AI being a major force in marketing in the future Aaron’s thoughts on Apple search campaigns switching to a cost per tap (CPT) pricing model

Interview with Corey Haines - Founder of Swipe Files Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry. What's On The Menu: How Swipe File is helping copywriters by serving as a source of project inspiration Changing behaviors and meeting the ever-evolving demand for the relevant content Solving lower funnel challenges with 5 Stages of Awareness Creating a foundationally strong marketing strategy in order to survive constant algorithm updates Building a balance between in-house and outsourced content Standing out as a SaaS brand in a competitive market

Interview with Pierre Lipton - Co-founder & COO at 1440 Media Pierre Lipton co-founded 1440 Media in 2017 in order to produce a free, ad-supported daily email newsletter that uses fact-based reporting and primary research to provide an overview of the day's events that Americans - from all political perspectives - can agree on. With more than a million subscribers, 1440 anticipates making more than $7 million in revenue this year and has received funding of $2.5 million from a variety of sources, including Cannon Capital. Tune in to the latest edition of Marketer of the Month to learn how this brilliant entrepreneur is transforming the world - one unbiased, fact-backed, data-based newsletter at a time. What's On The Menu: Newsletter Marketing in the upcoming decade Important aspects of audience expansion in the post-pandemic economy Why product marketing is crucial in modern marketing How to implement significant changes using data, evidence, testing, and statistics Rethinking the lifetime value (LTV) of your customer Pierre’s secret to achieving a 10 million run rate with just 8 employees

Interview with Freelancer of the Month Alanna Brannigan - Freelancer and Founder of Harvest Moon Marketing Alanna is the founder of Harvest Moon Marketing and is committed to providing SEO, email, and content marketing services to help ambitious businesses succeed in the digital marketing space. Check out the latest edition of Outgrow's Freelancer of the Month to learn what advice this talented professional in the field has for how to excel at SEO and create a world of opportunities for yourself. What's On The Menu: Why copywriting is the backbone of digital marketing How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing What an SEO audit entails How to get started with Upwork and broaden your presence geographically How blogging can assist in dominating the search Guidelines for an effective SEO content writing strategy

Interview with Dan Pantelo - Founder of Marpipe Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling. What's On The Menu: Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it Why data-driven ad creation is the way of the future for advertising Scaling ads testing for B2B SaaS companies in the upcoming decade Leveraging experienced performance marketers and designers in creative ad testing Marpipe’s Mission: bringing together marketers and creatives using data and automation Treating ad creatives more like a science than an art

Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month. What's On The Menu: Why focusing on increasing LTV is easier and more scalable than decreasing CAC Key marketing funnel metrics you should measure Putting yourself in your client's position Why paid traffic is great for quick wins Achieving long-term success with organic content marketing Optimizing your marketing strategy for purchases rather than leads

Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing. What's On The Menu: How Upstart helps expand access to money and credit 3 factors that will be crucial for growth over the coming years Why it's wrong to presume who your customers are Building an effective growth team for a post-pandemic economy How bringing in decision-makers and fostering flexibility can lead to significant growth The future of marketing & tech: data-driven decision making and individualized customer experiences

Interview with Trevor Sookraj, Founder of Divisional Trevor Sookraj is the Founder of  Divisional - a marketer-first agency that addresses the problem of loss of equity for early-stage startups when hiring an in-house marketer by providing them a full growth team of Divisional employees at a fraction of the conventional cost. His outsourcing approach has helped numerous Seed and Series-A B2B SaaS startups, with revenue growing 240% this year to $1.5 million. Tune in to know more about this 24-year-old marketer's success story and his tips on New Age Marketing. What's On The Menu: Growth Experimentation for B2B Startups in a post-pandemic world How to ensure consistent sales and marketing alignment Layering automation tools like LinkedIn Automation to increase response rates How exhibiting a genuine interest in the consumer can work wonders How Divisional helped Samba TV reach their 30-million Series A Understanding when to hire internally and when to outsource

Interview with Nick Thompson - Vice President of Product Marketing at Mediafly A marketing veteran - Nick Thompson is the Vice President of Product Marketing at Mediafly, where he is in charge of product marketing strategy and execution. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. With a Bachelor of Business Administration focused in Media Entertainment from Full Sail University, Nick has assisted numerous brands in reaching their full potential. Listen to the latest edition of Marketer of the Month to see how Mediafly helps clients flourish via excellent communication and strategy. What's On The Menu: MediaFly's effective sales enablement strategies for 2022 The need for visually appealing, engaging product marketing Rethinking content marketing: how content marketing is different from influencer marketing Choosing the right influencer for your target audience Ensuring constant value addition to your social media Top 3 lessons that Nick learned from being in the tech space

Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales. What's On The Menu: The 3 most critical skill positions for leading a SaaS marketing team The key difference between Marketing and Growth Leveraging ideal customers in product-led growth Marketing channels you need to perfect your messaging How to provide value to customers that have the intent to purchase How to use performance indicators in 2022: Distinguishing CPIs from KPIs