Marketer of the Month

Robbie Baxter, a strategy consultant and author of 'The Membership Economy' and 'The Forever Transaction,' delves into the powerful subscription model that changed the game for businesses like Netflix. She reveals what really defines the membership economy and its benefits for various industries. Baxter also discusses how client expectations in consulting have shifted, explores the nuances between memberships, subscriptions, and freemiums, and shares essential strategies for building lasting customer relationships.

Keynote speakers have been adapting to the normal. But what do behind the scenes of this industry look like? Join us we talk to Blair Nichols, director of stages at Advance Your Reach, about the events industry. He talks about - How he entered the speaking industry and his association with Advance your reach How COVID has impacted the event industry How new players have entered this market and will we see more online events  What the future for offline stage events looks like How networking can be captured online What should conferences change in 2021 to stay relevant  His learnings from hosting - Inside the Greenroom podcast

Wonder what it's like to live the life of an artist manager? The glamour and the fun? Well, there's a lot that comes along with it. Tune in to our latest episode of the Marketer of the Month podcast with Kyle Kuhns, the Forbes 30 under 30 founder of XX Artists. He talks about the digital marketing revolution and its impact on the artist industry. In this podcast, he answers some more questions about: His journey in the artist management industry.  Agency life v/s artist management.  The future of the industry!  Sounds interesting, right? Well, what are you waiting for! 

Worried about starting a podcast? Well, everybody is. And that's why we brought Matt Wolfe - co host at Hustle and Flowchart and the co-founder of Evergreen Profits on our Marketer of the Month podcast. Tune is to learn the art of podcasting and blogging from him.  What is the right way to grow a podcast? Which platform works the best? Blogging v/s podcasting? These are just some of the questions that Matt will answer for you in this episode!  

Building a business can be a tricky thing, no matter which industry you're in. Nicholas Bayerle, CEO of Billion Dollar Body is here with us today to guide you through the mechanics of developing a successful podcast. They are all about creating 3 dimensional businessmen dominating in health, wealth and relationships. Who says you have to give up one for the other? These guys are doing it all!  Learn about what Nicholas thinks of the fitness influencer culture of today, the role of social media, marketing strategies and things every entrepreneur should be mindful of while creating their brand. 

Marketing techniques have grown and so has your audience.  Customers no longer want to just be sold to, which is not as easy a task as it seems. You need to center your marketing strategies around your customers' needs. And we have Chad Sanderson to help you do just that. Check out our latest episode of the Marketer of The Month podcast to learn how you can engage your customers with your product without coming off as too 'salesy'. 

Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola,  and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.

Due to the impact of the coronavirus this year's shopping season is likely to move online with Walmart, Macy's and other retailers having already taken steps in that direction. Have you taken the necessary steps to prepare your business for the season?   For this episode, we have Emily Washcovick, the Senior Field Marketing Manager at Yelp. She talks about how small businesses can up their e-commerce game.

We have Terry Tateossian with us, the Founder and CEO of SocialFix, a top digital marketing agency. Join us on this podcast as Terry Tateossian tells you the right secrets for a good social media paid campaign.    - How did SocialFix become what it is today from a social network to a digital marketing agency?   - What is the most important thing to keep in mind when creating a good social media strategy for quality leads?  - A successful paid campaign - a science or an art?    Tune in now!

In today's episode of our Marketer of the Month podcast with Leonard Kim, a personal branding expert, speaker and author, we explore how content should be created not just to attract, but to convert. And only content that adds value can work in the long term.  So tune in to learn how you can create quality content to push your marketing strategy a step ahead.