Personalization has taken hold. Wherever we look customers want results and information that suit their unique needs. They don't want to go through pages upon pages of ebooks and whitepapers just to scout a couple of lines that could possibly help them. And so, tackling this novel problem in the age of growing platform businesses, and information explosion is Randy Rayess - co-founder of Outgrow.co and recent Forbes 30 under 30 awardee. Listen in as he talks about -
How he stumbled upon the idea of creating interactive experiences
What industries are seeing huge adoption of interactive content
Some strategies that helped his business to sail through during the COVID induced lockdown
What new tools and technologies is he looking to expand his business into
His learnings and mistakes and his advice to an under 30 budding entrepreneur
Marketer of the Month