Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownWe talk a lot on this show about how important it is to GET HELP. Whether you’re working on a creative project, washing dishes at a restaurant, or moving stones and cutting brush in your backyard, someone lending a hand can be crucial. We don’t really talk about HOW to get that help though, so this week we decided to devote an entire episode to just that.Matt kicks off the episode by telling us about the Franklin Effect, and how asking people for help can actually make them like you more. It can be easy to think that you’re bothering someone by asking for their time, but the reality of the situation might just surprise you.Yes, it’s important to ask people for help. But it’s just as important to ask people for help the right way. We talk about the best way to go about reaching out to someone, and how best to value your time as well as theirs.This isn’t a foolproof system, though, and sometimes you just reach out to the wrong person. Kevin tells us a story of one of the few YouTubers on his very short list of creators he dislikes. Matt highlights the importance of dealing with rejection, and we connect it all to everyone’s favorite softcore adult film actor turned boxing movie legend, Sylvester Stallone.Thanks to everyone who tuned in live this week, and especially to our patrons who make this show happen each and every week. We’ve been really enjoying these guestless episodes, and we couldn’t do it without your support.We’ll see you all next week for another episode with Oki’s Weird Stories!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownIn November of 2009, Art (aka TheGamerFromMars) uploaded his very first video, a scathing review of the Atari 2600 game “Aqua Adventures.” Now, thirteen years and 275 million views later, Art creates some of the most gripping documentarian-style content on the platform. His transformation, both in his content and his physique, is unlike anything else on YouTube today, and now he’s entering The Create Unknown to tell us all about it.As the master of YouTube thumbnail clickbait, Art has crafted some truly titillating titles for his videos. So, naturally, we want to know what we would use to clickbait Art himself. We also dive into his storied history of shadowbans, and how hard the adpocalypse really hit him.We dive a little deeper into that rabbit hole to find what kinds of things are causing demonetization to happen, and Art gives us some solid actionable advice to get around these issues. We also talk a little about twitter, and just how crucial it can be for creators to have a following on the platform.Aside from being a successful creator, Art also runs “NanoZebra” – a company with the sole mission of getting sponsored messages for creators. He tells us about his inspiration for starting the company, some of his day to day operations, and if you can believe it, Matt connects it all to obscure WWII cargo cults.Then we address the big one – Art’s gigantic muscles. He talks about his long journey toward changing his lifestyle, and how cyberbullying actually made him healthier. We also launch into a substantial Planet Fitness rant, and how the company actually LOSES money on Art. We round things out with some discussion on Art’s incredible documentary series on TCU alumnus Chris Chan, the modern paradox of loneliness, and the allure of the dysfunctional.Thank you to everyone who joined live this week, and thanks especially to our patrons. You make each and every episode of this show possible.We’ll see you all next week for another Matt and Kevin solo episode!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownIn the world of creatives, a balance of overflowing creativity and intense business acumen are a rarity. James Rallison (better known as TheOdd1sOut) is one of those rare people. His simple, yet iconic, marshmallow character design has catapulted him to YouTube stardom, and since then he’s launched many successful projects, including his hit Netflix animated series “Oddballs,” the first two seasons of which are streaming now. This week, he’s entering The Create Unknown to impart his animator’s wisdom onto all of us.To start things off, we dive into James’ recent foray into the world of GAMBLING. He tells us his foolproof roulette strategy that wound up winning him 200 Australian dollars, but as it turns out, it really isn’t as easy to hoodwink the house as it may seem.Then Kevin and James reminisce about last year’s VidCon, and their brief but memorable meetup at the event. James has been a featured creator at the convention for over half a decade now, and he tells us about all the changes and surprises that he’s seen over the years.James also marks a TCU milestone for us as our first ever guest with their very own Netflix show. He lets us in on the process of making “Oddballs,” and we also get a look at the astonishing team he’s put together to keep making his YouTube content.James has found massive success in nearly every market he’s touched, but we’re curious to get a peak behind the scenes at his professional life. Matt asks if James has had any projects go sour, and Kevin wants to know exactly how he juggles all these projects to stay on top.For fans of James’ content – don’t worry. We spend the latter half of the episode talking about many Odd1sOut staples, from James’ infamous time working in the fast food industry, to the recent killing of the anthropomorphic M&Ms, and even an exclusive update into his furry journey.We finish out the episode with some questions from our patrons who want to know about James’ future furry plans, comic/animation advice, face reveals, and much much more.Thank you to everyone who tuned in live this week, and a big shout out to all of our supportive patrons. We’ll see you all next week for an extraterrestrial episode with TheGamerFromMars! We’ll see you then.You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownAfter a long four-year hiatus, the hit Vsauce2 series “Mind Blow” is BACK, and it’s all thanks to viewers and listeners such as yourself. It’s easy to get wrapped up in all the great things creators do, but we spend some time this episode discussing just how vitally important and influential the audience is. We kick things off by extending a huge thank you to all the Patreon supporters who helped bring Mind Blow back – it really could not have happened without you. Contrary to popular belief, Kevin actually isn’t a rich, extravagant YouTuber like his subscriber count may make you think. We talk about the misconceptions people have about the financial side of being a creator, and how so many of the revenue streams in online entertainment have changed over the years.It’s been a pretty big undertaking to bring Mind Blow back, and Kevin wanted to make sure he did it right. He talks a little bit about the team he brought on to make the project better than ever, and the absolutely crucial role that the patrons play. Oh, and Kevin talks about his primal rage for “smashing that like button.”We finish out the episode by talking about the state of titles on YouTube today, and the strangely regressive turn they’ve taken. Kevin likens it to a 2013 Buzzfeed article, while Matt actually thinks there’s more to it than you might believe.Thanks to everyone who joined us for the live show, thank you to all our wonderful patrons, and a special shout out this week to all of the new patrons of Mind Blow. None of this could happen without you.We’ll see you all next week for an exciting episode with TheOdd1sOut!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownMaking true crime content can be a tough line to walk. When you’re dealing with tantalizingly grim yet harrowingly true stories, it can be difficult to convey those tales in a way that is both tactful and entertaining at the same time. Luckily, Mike from That Chapter has mastered that, and his gifted approach to storytelling has helped him reach an audience of millions for over half a decade now.With such a vast knowledge of cases under his belt, Mike knows plenty of stories of people who murder and get caught. We flip that on its head, though, and ask him how he’d get away with it. Matt also tells us the great lengths he would go to to protect his prized cat.A lot of these murder cases aren’t exactly black and white, and sometimes there’s a moral gray area that can get a little confusing. We ask Mike about that gray area, and whether or not he’s ever felt sympathy for the perpetrators. We talk about the old “nurture vs. nature” debate, and get into all the dumb things people have done to get caught.Over the years, it’s been increasingly difficult to get sensitive content monetized on YouTube, and true crime has been no exception to that rule. Mike tells us how he’s been able to keep himself afloat through all those tribulations, and what methods work to keep his content on the map.We also get an exclusive look at the process of making a That Chapter video, and how Mike has created such a captivating energy for his content. He tells us about the importance of fan interaction when it comes to selecting a good story, and how his casual approach to storytelling has truly set him apart from the rest.Kevin also gets to add another case to his collection that proves his theory that YouTubers always have some sort of musical background. Mike tells us some stories from his glory days of playing in bands, his ironic aversion to traditional Irish music, and his contrarian love for U2.We finish things off with some questions from our patrons who want to know about any stand out cases that Mike has come across, the negative side effects of true crime, and so much more.Thanks to everyone who joined the live show this week, and a special shout out to our patrons. You really do make this show happen. We’ll see you all next week for a special Matt and Kevin SOLO EPISODE.You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownIf internet memes are fine wine, then Charles “The Masked Bastard” Khan is the world’s best sommelier. His careful curation of content has amassed him an audience of thousands across multiple platforms, and for good reason. Maintaining a meme empire isn’t easy though, and nobody understands that better than Charles.But, how does one become a “meme bastard” like Charles? Turns out the answer isn’t as simple as you might think, and it involves a healthy amount of professional wrestling with a side of deplatforming. Charles also drops some hard knowledge on the value of just simply getting things done.Then we talk a little bit about the power of simplicity – a good idea doesn’t necessarily mean a complicated one. When you start making something short that accomplishes something simple, it’s pretty easy to build that content up over time, and Charles has some great advice on how to make that happen.Charles also opens our minds to something that often goes overlooked online: curiosity. If you want to be a content creator, and you’ve got something you’re interested in, there might be more doors open to you than you think. You don’t necessarily have to be a “YouTube person” to be on YouTube.It’s rare to find someone in internet media who is regularly and consistently ahead of the game. Charles is one of those people. We talk a bit about healthy obsession and how that extends into good work habits, as well as the difference between being happy and being satisfied.We close out the episode with two of our heaviest hitting and longest standing TCU questions, and Charles answers in kind. We finally get a return of the FURSONA question, and Charles gives us his fresh take on what makes an interesting person.Thank you to everyone who tuned into this week, and thanks especially to our wonderful patrons. We couldn’t do it without you. We’ll see you all next week for an episode with THAT CHAPTER!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownIt takes a special kind of mind to be able to look into the past and figure out what *could* have happened, rather than what actually did. A year ago we shared a romantic Valentine’s date with Cody from Alternate History Hub who does exactly that, and this week he’s entering The Create Unknown once again to put those speculative skills to the test.We begin by traveling back in time, but not as far back as you might think. The last few months have been a bit of a whirlwind for Cody – not only did he become a father, but he’s also been fiercely battling the elements in Texas as they wreak havoc on his home. Despite all that, he’s still been able to stay relatively on track, and he lets us in on just how he does it.Cody also tells us about his most recent trip to the cinema to see the critically acclaimed “Puss In Boots: The Last Wish,” and how a quick meme he made about the film sparked a whole Twitter saga like he’d never seen before. We dive into the power a joke like that can have, and the insane levels of community that pop up on platforms like this.We take that idea and put it into the context of the online history community, which Cody knows all too well. We talk about the near-factionalism that appears on both sides of the aisle, their unique meme cultures, and how that has evolved over the years. We take that in a pretty philosophical route, and Matt tells the best joke he might ever make.This episode, we decided to tackle a pretty big topic: SAVING HUMANITY. In a world that is getting more segmented every day, things can start to look pretty grim. But luckily, Cody has some ideas to fix it. Things like broken personal lives and internet attachment are growing concerns in the modern age, but Cody’s got a pretty positive outlook on it all.We cap things off with an interesting question from one of our patrons, who wants to know what Cody would collectively gaslight us all about if he had the opportunity to create a Mandela Effect of his own. Then he drops some wisdom on us about what he thinks makes an interesting person, as well as some great advice about making content of your own.Thanks to everyone who joined us live this week, and a special thank you to our patrons who make this show happen. You guys are the best.We’ll be back next week for a very special VALENTINE’S EPISODE! We’ll see you then.You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownWe talk to a lot of multi talented creators on this show, but this week’s guest might just take the cake. From YouTube creator to rapper, wrestler, and Magic The Gathering extraordinaire, it’s tough to put all of his accomplishments on paper. This week, he’s entering The Create Unknown to tell us all how William “The Fridge” Berry became the famed Billy The Fridge.We start off by talking about the state of The Fridge now, Billy’s prospects for 2023, and how his “roll with the punches” attitude really works to his benefit. Billy also lets us in on his process for choosing new projects, and it might not be what you think.It’s no secret that Billy’s an entertaining guy, and it certainly helps that he got his start so early in life. He tells us about his early days of entertaining and how that molded him into the sensation he is today. We also get a peek at the humble beginnings of his rap career, and how a fine establishment called The Lusty Lady helped skyrocket him to the top.Then we take a little trip to Walmart, where Billy went viral for carrying a child around in a makeshift papoose. He tells us about all the hype and concern that video generated, and about how it landed him a spot in the esteemed People of Walmart coloring book.We also take a little time this episode to discuss some current events. We respond to the outrage of Mr. Beast’s blindness curing video, and Billy gives us his perspective on the whole situation.There’s no doubt that “Billy The Fridge” is an iconic name. When you hear that, you remember it. We get to the bottom of where that name came from, and how William Berry became as iconic as his pirate namesake.We finish out the episode by talking a little Magic: The Gathering, and how sheets of cardboard kept Billy off of the drug-filled streets of 1990s Seattle. While Kurt Cobain was out doing drugs and writing “In Utero,” Billy studied the card, and he’s better because of it.Thanks to everyone who joined us live, and a special shoutout to our patrons who make this show happen each and every week. You guys are the best. We’ll be back next Tuesday for the return of AltHistoryHub!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownWe talk a lot on this show about the importance of change when it comes to being a creator. Jim “Caddicarus” Caddick is no stranger to that process, and his ability to adapt has produced some of YouTube’s best gaming content to date. This week, Jim is entering The Create Unknown to shed some light on that process, and how critical change can be.We start off by looking into the past. We want to know why each of Jim’s videos pre-2020 makes it very clear that they are, in fact, “[OLD].” He tells us about his change of heart when it came to content creation, and we get into just how important a first impression is.The balance between being funny and being serious can be a tough one to find, and it’s something the Jon Stewarts and the Videogamedunkies of the world wrestle with constantly. Jim lets us in on his secret to finding that balance in his own life, and how caring TOO much can actually get in the way of things.Jim is renowned for his affinity for the Playstation 1 – something that shines through in most every video he makes. He has a real love for all things PS1, and even the most hated games find a special place in his heart. We dive into some of the most universally hated games, and from Bubsy 3D to A Bug’s Life, Jim’s got a soft spot for them all.As a creator, making an effective ad read can be tough. You don’t want to come off as a sellout, but at the same time, you’ve got bills to pay. Luckily, Jim’s found the perfect system. We dissect his special ad read character “Spons,” the reception it gets from his fans, and how his sponsors handle it all.Making a Caddicarus video is hard work. If you don’t believe it, you can see for yourself in Jim’s illuminating special “The Exhausting World of Making a Caddicarus Video” (check it out here: https://www.youtube.com/watch?v=Lz13cxZNTCo&ab_channel=Caddicarus). We pick his brain about that process, the irony of creating that behind the scenes look, and how that has translated into his highly successful blu-ray project.We close out the episode with some questions from our patrons who want to know about Jim’s most daunting project, his video game guilty pleasures, beans on toast, and so much more.Thank you to all our live listeners this week, and a huge shout-out to each and every one of our patrons. You make this show happen. We’ll be back next week with BILLY THE FRIDGE! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownThe business of being a creator is becoming more complex every day, and if you want a shot at running with the big players, you’re going to want someone like Reed Duchsher in your corner. As the founding CEO of the Night Media talent agency, Reed represents some of the biggest creators on the platform – people like Mr. Beast, Hasan Piker, and even TCU alumnus Jschlatt couldn’t do what they do without him in their corner.We start off by asking Reed about his time working in football of all things, and the key differences between collaborating with NFL stars and YouTubers. He sheds some light on the unmatched entrepreneurial spirit of creators today, and we dive into how that’s changed over the years.We talk pretty regularly about the importance of working with other people, no matter what your project is, and nobody exemplifies that better than Reed. There are so many roles that need to be filled on a creator’s team, and he gives us some insight into how he’s built a system to satisfy that and create real, long-term success.There’s been a lot of uncertainty about the future of content creation with short form content in the mix, but Reed is as optimistic as ever. He drops some hard knowledge as to why now more than ever is the best time to create, and provides some pretty easy to follow steps for our smaller creators in the audience, as well as those who may feel like they’ve hit their peak.We’re at an interesting point in entertainment history where artists are expected not only to create, but to be good people more than they ever have been. Reed talks about what it’s like to manage artists and creatives at a time like this, and how to work with the scrutiny of the public eye.The landscape for online media is constantly changing, and it doesn’t look like it’s going to slow down any time soon. Kevin talks about his theory of the end of good content ideas, and Reed shares his thoughts on the hierarchy of YouTube in general.We round out the episode with some questions from our patrons who want to know about the balance of quality and quantity, the threat of YouTube demonetization, and the biggest creator RED FLAGS.Thanks to everyone who joined us live, and to our patrons who make this show happen. We’ll see you all next week for a thrilling episode with CADDICARUS!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices