The Create Unknown

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownThis week we’re addressing a seemingly simple question: do people like anything anymore? You might think you have the answer, but there’s a lot more to it than meets the eye.We kick off the episode with a discussion about Twitter/X, and how it relates to this supposed lack of enjoyment everyone seems to be feeling. We talk about the effect your interactions have on a platform like Twitter, and Kevin gives us a guide to achieving perfectly curated content like his.Then Kevin tells us a bit about what HE enjoys. He talks about the sheer joy things like the NFL and UFC bring him, and the surprisingly hilarious community that those sports foster. He also talks a bit about his love for gaming, and the unfortunate circumstances that led him to distance himself from gaming content online.If you’re not really interested in anything, though, it might not be your fault. The more we think about it, the more we realize that things may just not be as interesting as they used to. Tech is becoming less groundbreaking, movies are bombing at the box office, and even bowling is starting to lose Matt. But why is that? And what do we do about any of it?Then Matt drops some hard, introspective knowledge, because as it turns out, the problem might just be you. It may have been easier to enjoy things in the past, but that doesn’t make it impossible to enjoy things now. We finish out the episode by talking about the changing responsibilities in navigating these issues, how to actually seek out your interests, and the shockingly crucial role that self confidence plays in all of this.Thanks to everyone who tuned in live this week, and thanks especially to our patrons. You really make this show happen. We’ll be back again next week, see you then!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

The podcast discusses the shift towards longer YouTube videos and the challenges it presents for creators. They also explore the importance of adapting in the restaurant industry and discuss the prevalence of sardonic and cringe-worthy writing in Marvel movies and video games. Additionally, they talk about the surprising popularity of boring video content and share anecdotes about stolen wedding gifts and encounters with people eating raw corn.

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownA few days ago, we unfortunately lost our dear friend, ultra-talented comedian, and TCU alumnus Donavan, a.k.a. “Cripp Daddy.” This week, we’re celebrating his life the way he would have wanted. By joking about Eric Clapton’s son.Donavan absolutely exemplified the TCU mission of “make something, mean something.” We highlight all of his truly amazing accomplishments over the past few years – from building a twitter empire to touring the country performing his comedy, and still working on killer collaborations with other creators in the process, Donavan truly did it all.Kevin also shares a story about his trip to the dump in his Donavan x Ricky Berwick “Disabled and Violent” shirt, and the hilarious interaction that ensued. We also dive into Donavan’s iconic “Clapton” jokes, and we can only imagine the kind of fun he’s having with them right now.Then we get into the insane level of difficulty that comes with doing stand up comedy, and Matt shares some stories of his days attending open mic nights. That kind of comedy is tough to break into, let alone be good at that, but Donavan really did crush it. There’s no clear reason at all to do stand up comedy, but when somebody like him chooses to do it anyway and knocks it out of the park, it stands as an inspiring testament to overcoming that self-doubt that we all have.Thanks to everyone who joined us live this week to celebrate Donavan. He was a friend to many in the TCUniverse, and without a doubt one of the funniest people out there. Check out his episode with us here: https://www.youtube.com/watch?v=a0LRX3vHpSo&ab_channel=TheCreateUnknown You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownWe’ve done a pretty substantial number of these solo episodes now, with topics ranging from AI, to NPCs, and we’ve even imparted out patented TCU “rules for success.” But there is one topic we haven’t touched on yet, and it’s ironically the one that Matt and Kevin discuss the most – food. We kick off the conversation by highlighting a new disturbing phenomenon in the culinary world that is the Cinnamon Toast Crunch craze. If you can think of a way to eat CTC, odds are pretty good that it already exists. We talk about the cost that comes with consuming these products, the apparent disappearance of monitoring food intake, and the willpower required to overcome it all.After that, we dive into the diversification of the food market at large. Matt brings us back to the old days of eating like rabbits, and how that compares to the McDonald’s salads of today. Kevin highlights the duality of junk food decisions, and we get pretty honest about some of the food-related misinformation that exists out there.You may be wondering, “what does this have to do with anything at all?” Well, it turns out the answer is EVERYTHING. We talk about the enormous impact your diet has on everyday things like productivity, your general health – even your ability to just be creative, and all of this only gets more true as time marches on.Look, all of this seems pretty bad, and it’s only getting harder by the day. But there’s a pretty massive silver lining here that almost makes it all worthwhile, and Kevin outlines exactly that. We finish out the episode with some serious positives for being conscious of these issues that go so much deeper than just vanity itself.Thanks to everyone who tuned in live this week, and a special shout out to all of our patrons. You really make this show happen. We’ll see you all again next week!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownThis week, we’re diving into a virtue that has become a surprising rarity these days: kindness. Whether it’s mowing back the weeds on the side of the road, or helping someone tow their car hours out of your way, acts of generosity seem to be getting fewer and farther between – but we’re here to get to the bottom of it.Kevin kicks off the episode with a couple recent examples of this that took him by surprise. He tells us about these shocking feats of generosity, and Matt relates with a recording breaking run from Boston, MA to Cooperstown, NY.There are some valid reasons to be apprehensive about being so giving, though, like the likelihood of being taken advantage of, and we explore that exact possibility as it happened to Matt in his travels. There’s also much more of a dynamic at play to these things than people realize, and how you receive help can be just as important as giving it.After that, Kevin gives a topical answer to relate it all to the creator space through Captain Dissolution. He’s been making videos for years on YouTube debunking various visual effects, and we go deep into the core philosophy of the motivations required to do something like that.People aren’t always grateful for your help, though, and Matt gives us a perfect example from his vigilante days in Whales. Kevin highlights the importance of contributing in a culture of receiving, and we highlight the importance of actually executing on your ideas.Thanks to everyone who tuned in live this week, and a special shoutout to our supportive Patrons who make this show happen. We’ll see you all again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownAfter over four years, we’ve finally made it to our 200th episode.Thank you to everyone who has supported us along the way, and to those who continue to support us as we go deeper into the Unknown. This week, though, we’re tabling our big celebration and saving it for a better day.We start off the episode by sharing some memories of Paul Reubens (aka Pee Wee Herman) who recently passed away. Matt claims him as the “last surviving pride” of Oneonta, NY and shares some vivid childhood memories, and we also come to the conclusion that he would be a massive success if he were creating content on YouTube today.Then we do a brief retrospective on the past few years of The Create Unknown. Matt distills 200 episodes of advice into one nugget of wisdom, Kevin shares the expectations he had for the creative landscape, and we discuss the surprising pushback that we’ve received.We finish off the episode by highlighting some TCU alumni who have gone above and beyond, how best to encourage people to go that extra mile, and the importance of finding motivation from others, not just yourself.A big thank you to everyone who has entered The Create Unknown with us over these past 200 episodes, and thanks especially to our wonderful patrons who make it all happen each and every week. Here’s to another 200!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownWe’ve noticed a pretty weird trend in the Twitter/X world recently, and we’re not quite sure what to make of it, but we have come to one conclusion – people are getting frail.Kevin kicks off the episode with the tweet that inspired this discussion. It shows a screenshot from a TikTok about someone who doesn’t have as much of a grasp on genetics as they might think, and there are a shocking number of people that agree with her. All this raises a number of questions like, do these people have others around to filter them? Is it all just well-placed bait? And how does freedom of expression on these platforms fit into it all?Then we dive into the role that responsibility plays, and just how far refusing to take it can set you back. That leads us into another example about supposed “bodybuilding” that takes a surprising turn midway through. Kevin talks about selection bias, Matt details how he specifically curates his Twitter feed, and we discuss the time honored tradition of slapstick humor.We finish things up by looking back on the hilariously bad auditions for shows like American Idol and The X Factor, and the sheer confidence those people exuded. We talk about the ever-growing art of being confidently wrong, and Matt talks about his most recent online spat.Thanks to everyone who tuned in live, and thanks especially to our supportive patrons. We’ll see you all again next week!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownOver the years, online content has had its fair share of strange evolutions – but nothing comes close to this. This week, we’re dissecting a very specific and strange TikTok from a user who reacts to viewer donations at record speeds, and trying to figure out just what it means for the future of content.First, we try to figure out exactly what it is that makes this content so strange. We come to the conclusion that it’s essentially the next step in childrens’ content. But what is the actual demographic for these things? How long are people watching? Does it have any sort of longevity at all?This TikTok also sparked a pretty strong connection to Kevin’s youth, as he draws the comparison to Richard Pryor’s hit 1982 film “The Toy.” We talk about the shocking similarities to the plot of that movie, as well as some clear comparisons to Mr. Beast’s content.Sure, this type of content can be pretty easy to laugh at or brush off – but is it valid entertainment? Why do people like it? Is it just a sign of generational change? How does it compare to things like mukbangs, or even Family Guy?We finish off the episode by talking about the different evolutions of media over the generations, and how people react to them. Things like this seem pretty dumb now, but the past may not have been as scholarly as you think, as evident by the hit song “There’s a Skeeter on my Peter.” We talk about a possible shift in the perception of this content, ways it could evolve, and the overall agency of these creators at large.Thanks to everyone who tuned in this week, and a big shout out to our patrons. You really make this show happen. We’ll see you all again next week!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownNearly every successful person ever has had one thing in common – they’re all WEIRD. If you’re looking for any kind of success, or if you’re just looking to stand out, you’re gonna need to get used to being weird too. But don’t worry, that’s where we come in.Kevin starts things off by touching on a video from Mark Manson that inspired today’s discussion. If you haven’t seen it yourself, check it out here: https://www.youtube.com/watch?v=_ZJpU43NA0c&ab_channel=MarkManson After a brief detailing of Matt’s history with magazine subscriptions, Kevin tells us about the early days of his YouTube career. YouTube wasn’t really much of anything back then, let alone a career, so it’s no shock that people thought he was weird for investing so much time into it. Matt also tells us about his own weirdness around the same time as he gallivanted across the European continent for no discernible reason.Then we transition to some actionable advice. Kevin gives some killer tips on how to be comfortable in accepting your strangeness, Matt lets us in on the secret to shrugging off the criticism, and we talk about the shockingly small size of the “tiny weirdo club.”After that, we get serious – literally. We talk a bit about what it actually means to lead a serious life, and how confronting that reality can be tough. We mention some of our most deceptively serious TCU alumni, and we highlight some of the common misconceptions about getting serious altogether.We finish off the episode by discussing just how important it is to GET OUT into the real world and experience all these things first hand. It really does bring a different meaning to it all that you just can’t find anywhere else.Thanks to everyone who joined us live this week, and thanks to our ever-supportive patrons. We’ll be back again next week!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownThere’s a lot of doomer talk that goes on when anybody brings up the subject of AI. But don’t worry, dear listener, because we’ve got some hard evidence that will put those fears to rest – and it all stems from… a 90s TV show.Kevin kicks off the episode with an in depth exploration of the show that inspired his latest revelation: American Gladiators. We get a brief history of the show, why it was popular, and why it ultimately failed. As it turns out, that failure serves as pretty solid evidence in the case against AI dominance.Then we talk about one of the most critical components of any creative endeavor – the human element. We talk about how crucial that element was to American Gladiators, the importance of characters in the narrative of life, and even the rationale behind weather forecasting fame.We finish out the episode by tackling some of the heavy-hitter topics, like how much do people actually need to care? Do they really want an authentic experience? Would you pay millions of dollars for a Picasso fart? Thanks to everyone who tuned in for the live show this week, and thanks especially to our patrons. You make this show happen. We’ll see you all again next week!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Produced and Edited by Ben Webster"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  Theme by Mega Drive → http://megadrivemusic.com  Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  » Follow us on TWITTER: http://twitter.com/createunknown  » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices