Treat Your Business

I'd love to hear from you 'text the show'Hello and welcome to this week's episode of the Treat Your Business podcast. I'm your host, Katie Bell, and I'm thrilled that you've chosen to join us today. If you missed last week's episode, it sets the stage for what we're covering this month about sharing the love. So, make sure to catch up!Setting the Scene:In February, we're focusing on boosting revenue by doing less marketing, emphasising client retention and delivering outstanding results. This is a shift from traditional marketing, and it's all about leveraging what's already working in your clinic.Exciting News:Guess what? You can now listen to me on Alexa! If you're multitasking at home, just say, "Alexa, play the Treat Your Business podcast," and I'll be in your ears.Recap of Last Week:Last week, we discussed warming up clients and re-engaging them through personalised health check-ins. If you missed it, head back and catch up before diving into today's episode.Insights from Therapist Transformation Course:We recently concluded the Therapist Transformation Course, focusing on converting and retaining clients. Many struggle with this, impacting results, reputation, and profitability.Key Challenges:Self-confidence and a money mindset often hinder conversion and retention. Addressing these is crucial for success.Introducing QBR (Queen Bee Role):Think of your business like a bee colony, with a vital role to protect at all costs—the Queen Bee Role (QBR). Identify the function that needs safeguarding, creating a shared focus for your team.Framework Overview - Consultative Selling:Introducing a customer-centric approach called consultative selling, we delve into the importance of active listening, problem-solving, and tailoring services based on each client's unique needs.The QBR in Action:Understanding and protecting your QBR ensures standardised processes, sets company standards, and focuses on exceptional service. This approach enhances client lifetime value, reputation, and revenue.Thanks for joining this episode. If you're interested in the Therapist Transformation Course, book a 15-minute call with me:https://link.magicmrm.com/widget/bookings/ttccallTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Hello, lovely listeners! I'm Katie Bell, your host for this week's Treat Your Business podcast. Whether you're tuning in during your morning commute or enjoying this podcast elsewhere, I appreciate your company. In today's episode, we're delving into a fantastic strategy to boost your revenue without drowning in marketing efforts. So, buckle up, and let's get started!Summary:In this month of love, we're focusing on sharing the love in our businesses. Last month, we set intentions for the year, and now it's time to elevate our approach. The goal? To make more money while doing less marketing. Throughout February, I'll guide you on maximising client engagement, conversion, retention, and referrals.Key Takeaways:Prioritise client re-engagement to create lasting connections.Implement a strategic onboarding process to warm up clients.Conduct regular health check-ins post-treatment for ongoing support.Leverage existing client relationships for referrals and increased lifetime value.Upcoming Masterclass:Don't miss our free masterclass on the 14th of February at 4 p.m. via Zoom. I'll share insights on transforming your business strategy for enhanced client outcomes and increased revenue. Join the FREE masterclass – How to make more reoccurring revenue without doing more marketing https://us06web.zoom.us/meeting/register/tZcudeusrDooHdenV2k4SUA8alr_P-qE4A5o?fbclid=IwAR3czBvF6fkz8YQUdN1BpJ_aJb8AwIwEy0jhLJGEZHAx0BBqXJXYHOqrTTg#/registrationTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Hello and welcome back to the Treat Your Business podcast. Today, we're delving into the fascinating world of goal-setting and mindset. Let's jump in!Setting Goals:Setting New Year's goals might not be as common as you think, with only around 30% of Brits doing so. Today, we're exploring the importance of setting intentions and regularly reflecting on our business goals.Measurable Goals Matter:A common stumbling block is setting vague goals. Join me as we navigate towards setting clear, measurable objectives. It's not just about saying, "I want to implement a new strategy." Let's break it down to ensure success.Thriving Planning and Strategy:Fresh from our annual Thrive Planning and Strategy Day, I'm excited to share insights. Breaking down 12-month goals into actionable quarters provides a roadmap for success – think of it as GPS for your business journey.Shifting Mindset:In a recent masterclass, I noticed a recurring theme – goals set from a place of fear or anxiety. Join me in encouraging a shift towards setting goals from a positive, joyful perspective. It's a game-changer.Positive Framing:The power of positive framing is immense. Shifting from negative thoughts to positive ones creates a ripple effect, attracting positivity and better outcomes. Your mindset is pivotal in achieving your goals.Key Takeaways:Clear, measurable goals are the foundation of success.The Thrive Planning and Strategy Day offers a roadmap for achieving your business objectives.Shifting from a fear-based to a positive mindset can enhance goal achievement.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Hello, lovely listeners! In this episode, we're going to delve into why many resolutions and intentions set at the beginning of the year tend to fizzle out by January's end. I'll be sharing my reflections on the disconnect between setting goals and creating them from the same state of being. Taking inspiration from athletes like Jonny Wilkinson, I'll emphasise the crucial importance of feeling the emotions associated with achieving a goal before it actually happens.Here are my key takeaways for you from today's episode:Feel It to Achieve It: Setting goals isn't enough; it's essential to immerse yourself in the emotions associated with success to manifest the desired outcomes.Mindset Matters: Shifting from a mindset of lack to one of abundance plays a pivotal role in achieving lasting change.Gratitude and Signals: The practice of gratitude serves as a powerful transmitter of positive signals into the universe, attracting the desired reality.Creating from Within: Changing thoughts, beliefs, and feelings precedes external change; we must embody the desired state before we can take action and see the results we seek.Thank you for tuning in to this week's episode! If you resonate with these insights, I encourage you to share your thoughts in a review. Your feedback fuels positive change. Until next week, remember: that your thoughts, feelings, and beliefs shape your reality. Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Welcome to Episode 60 of the Treat Your Business podcast. I'm Katie, a physio and clinic owner, and if you're new here, a warm welcome. This podcast is for health and wellness business owners feeling overwhelmed, offering valuable tips to enhance your business strategyAs we embrace the New Year, many of us jot down resolutions and set new business goals. In this episode, I'll discuss the common reasons resolutions fail and how to stay committed to your business goals.Why do resolutions often fall short?1. Lack of Specificity: Goals are vague and lack clarity. Setting specific, measurable goals provides a roadmap to success.2. Small Goals: Fear of failure may lead to setting small, achievable goals. Break down larger objectives into smaller, achievable milestones for motivation.3. Absence of Accountability: Business owners often lack external accountability, hindering goal adherence. Share your plans with friends, mentors, or coaches for added support.4. Failure to Adapt: Life is dynamic, and circumstances change. The inability to adapt can lead to disappointment. Be flexible and adjust resolutions to evolving situations.Tips for Success:1. Set Specific, Measurable Goals: Break down objectives into tangible, achievable milestones with clear timelines.2. Prioritise and Focus: Identify key areas with the most significant impact on your business and concentrate your efforts on those priorities.3. Build a Support System: Establish a network of support with friends, mentors, or coaches to share insights, encouragement, and accountability.4. Regularly Evaluate and Adjust: Business landscapes change, requiring regular evaluation of progress. Adapt strategies as needed and celebrate small wins.5. Invest in Professional Development: Enhance non-clinical skills for business success. Continuous learning positively impacts personal growth and business outcomes.By combining strategic planning, adaptability, and continuous improvement, you increase the likelihood of achieving your business and personal goals in the year ahead. Join me next week for exciting episodes featuring guest experts and discussions on marketing. Here's to a prosperous and resolution-filled year! Thanks for tuning in.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'In this episode, Katie Bell and Michael Schumacher dive deep into the intricacies of marketing and SEO for clinics. 1: Understanding the Foundation of SEOMichael begins by shedding light on the fundamentals of SEO (Search Engine Optimisation). He emphasises the importance of a well-structured website, keyword research, and the significance of quality content. The discussion unfolds, providing actionable insights for clinics aiming to enhance their online visibility.2: The Pitfalls of Relying on FacebookKatie and Michael then delve into the limitations of relying solely on Facebook for marketing. Michael discusses the challenges clinics face with ad fatigue, algorithm changes, and the overall effectiveness of social media advertising. The conversation provides valuable perspectives for clinics navigating the digital marketing landscape.3: Navigating the Marketing LandscapeMichael Schumacher, highlights essential steps clinics should take before investing in marketing services. Michael emphasises the significance of researching companies, examining company houses, and avoiding the pitfalls of seemingly attractive offers.Segment 4: The True Cost of Free Appointments Michael delves into the deceptive nature of offers promising free appointments. He breaks down the hidden costs, including the substantial time investment required. Michael shares real-life examples, cautioning clinics to value their time and choose marketing strategies that align with long-term success.Conclusion:In the concluding segment, Katie and Michael reflect on the discussed topics. They stress the importance of clinics adopting sustainable marketing practices, learning from successful examples, and avoiding shortcuts that may compromise long-term viability.Michael Schumacher Resource Links: https://hmdg.co.uk/our-team/michael-schumacher/https://www.facebook.com/HMDigitalGrouphttps://instagram.com/schubertsdip?igshid=Y2I2MzMwZWM3ZA==https://twitter.com/notaphysio?s=21Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Hello, everybody! Welcome to this week's episode of the Treat Your Business podcast. My name is Katie, and I am super excited to welcome you. If you are listening for the first time, a huge welcome. I am really excited to be joined by Rob Curd today on this week's episode. SummaryIn this episode, Katie Bell is joined by Rob Curd, co-founder of HMDG Creative, a leading MSK marketing specialist. They discuss the importance of high-quality photo and video content for clinic websites, emphasising the impact on client perception and engagement. Rob shares valuable tips for clinic owners, such as using iPhones effectively, adjusting aspect ratios, and the significance of marketing-focused content.Key Takeaways:1. Quality Over Quantity: Invest in professional photo and video content for your clinic website to stand out and create a positive impression.2. DIY Tips: Utilize iPhone settings for optimal video quality, adjust aspect ratios for different social media platforms, and avoid cross-platform embedding for better reach.3. Choose Wisely: When selecting a professional, prioritize those with experience in clinic photography and videography, ensuring they understand the unique needs of the healthcare industry.4. Client-Centric Messaging: Craft your content with the end user in mind. Focus on conveying how your services benefit clients rather than showcasing technical qualifications.5. Content Repurposing: Maximise the value of your investment by repurposing content across various platforms, keeping it fresh and engaging.Rob Curd Resource Links: Instagram: https://www.instagram.com/hm_digitalgroup/Website: https://hmdg.co.uk/Email: rob@hmdg.co.uk Upcoming Episode Preview:Join us next week for an insightful conversation with Michael from HMDG, where we delve into the world of SEO, addressing essential questions to optimize your clinic's online visibility.Thanks, everybody, for joining me on this week's episode of the Treat Your Business podcast. See you next week!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Hello listeners! This is Katie Bell, your host at Treat Your Business Podcast. Whether you're a first-time listener or joining us for another Wednesday, a warm welcome to you. As we approach the end of the year, I wish you a Merry Christmas and a fabulous New Year. Now, let's dive into this week's episode!Summary:In today's episode, I take a detour from discussing marketing strategies for 2024. Instead, I delve into a crucial aspect that has become apparent in recent weeks – self-belief. Reflecting on conversations with business owners, it's clear that a lack of belief in oneself poses a significant challenge. Despite addressing various business issues, the crux often boils down to self-doubt.Key Takeaways:Self-belief is foundational to business success.Negative thoughts can limit your potential – challenge them.Celebrate your accomplishments, no matter how small.Build a supportive network to counter self-doubt.Permission to make decisions for your life lies within you.Embrace failure as a path to success.Resilience and mental strength are crucial for business growth.Self-belief is about acknowledging your worth and pursuing goals with determination.Thank you for being here and allowing me to share my passion for elevating self-worth within our industry. As you enjoy the festive break, remember to switch off, recharge, and get ready for an amazing 2024. I'll be back next week with our first episode of the new year. Until then, have a fabulous festive break! Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Welcome back to another engaging episode of the "Treat Your Business" podcast! I'm your host, Katie Bell, and I'm thrilled to have both familiar and new listeners tuning in for valuable insights. In this episode, we delve into the intricacies of your sales strategy, a term I prefer to reframe as the "problem-solving strategy." Let's explore the critical components and key takeaways.Key Takeaways:1. Conversion Focus: The episode begins by stressing the importance of converting inquiries into clients. The primary goal is to achieve a conversion rate of 75% or more, ensuring a robust and efficient sales funnel.2. Long-Term Commitments: The discussion shifts to the significance of long-term commitments. Moving clients away from pay-as-you-go models towards packages or subscriptions not only ensures sustainability but also reflects a commitment to delivering comprehensive solutions.3. Sales Funnel Optimisation: We address the challenge of potential leaks in the sales funnel. Analyzing data and understanding the client journey is pivotal to plugging these leaks and maximizing the effectiveness of your sales strategy.4. Personalisation: Emphasis is placed on personalisation as a cornerstone of successful problem-solving. Tailoring services to meet the specific needs of clients fosters deeper connections, increases loyalty, and generates positive word-of-mouth recommendations.5. Technology Integration: The episode underscores the non-negotiable role of technology in 2024. Leveraging technology goes beyond transactional efficiency; it allows businesses to offer more value and analyze data for strategic decision-making.6. Diversification and Premium Offerings: Diversifying services and introducing premium offerings are explored as essential strategies. The episode encourages businesses to review and adapt their pricing models based on market trends and perceived value.7. Plugging Leaks Before Marketing: A crucial takeaway is the need to address any gaps in the sales funnel before turning on the marketing tap. This ensures that the business is not pouring resources into a leaky system, maximizing the return on investment.8. Alignment with 2024 Game Plan: As we approach the new year, the episode stresses the importance of aligning your sales and problem-solving strategy witTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'Hello and welcome to the Treat Your Business podcast with Katie Bell. I'm thrilled to have you back for another insightful episode. Your support and feedback mean the world to us, so thank you for tuning in.In this episode, Katie dives into the crucial topic of financial strategy for your business in 2024. She emphasizes the importance of understanding your numbers, ensuring profitability, and taking a proactive approach to financial health. Katie introduces the concept of the "Profit First" model, a system designed to transform the way you manage and perceive your business finances.Key Takeaways:Mindset Matters: Katie highlights the correlation between mindset and financial success. The need to align your mindset with a healthy approach to money is paramountProfitability First: The Profit First model challenges the traditional view of profit as a year-end outcome. Instead, it advocates integrating profit into your daily business operations, fostering sustainability.Efficiency Equals Profit: Katie stresses the significance of running an efficient business to sustain profits. Eliminating non-profitable elements and optimizing processes are key steps towards financial health.Set Your Financial Goals: Take the time to define your financial goals—your "now," "better," and "best" goals. This helps create a roadmap for your business's financial success.It's Time to Eat First: Acknowledging the need to prioritize your financial well-being, Katie encourages you to adopt the mindset of "eating first." This means putting your financial health at the forefront of your business strategy.Call to Action:As you listen, consider what you want to take home from your business. Define your financial goals and, if you'd like personalized guidance, reach out to Katie for a business and marketing audit call.Thank you for joining us on this episode of the Treat Your Business podcast. Be sure to share this valuable information with fellow business owners and leave a review to let us know your thoughts. Your feedback is essential, and we look forward to having you with us in the upcoming episodes.See you soon!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1