
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Sep 12, 2024 • 14min
Ep745 | Are You Sure You Want To Scale Your Business?
Explore the intriguing world of lifestyle businesses, where flexibility and personal satisfaction take center stage. Discover the challenges of scaling versus maintaining a hands-on approach. Uncover the benefits, like working with preferred clients and enjoying flexible hours, alongside the sacrifices required. This conversation is packed with insights to help align business goals with personal values for meaningful growth.

Sep 10, 2024 • 39min
Ep744 | The Power Of Recurring Revenue In Your Cash-Based Clinic
Discover the vital role of recurring revenue in stabilizing cash-based physical therapy practices. Explore three effective strategies: recurring visits, small group training, and remote coaching. Dr. Danny shares actionable insights and real-world success stories that can transform your clinic. Learn how increasing client enrollment in these plans can lead to better financial stability. Whether you're just starting or an experienced owner, this conversation is packed with valuable tips to enhance your business.

Sep 5, 2024 • 11min
Ep743 | The Free Skill That Can Dramatically Change Your Business
Dr. Danny, an expert in positivity and leadership, shares powerful insights on how a positive mindset can transform both personal and professional life. He recounts an inspiring story of a homeless woman's unwavering optimism that changed his perspective. Dr. Danny distinguishes between 'fountains' who lift others and 'drains' who diminish energy, highlighting the importance of surrounding ourselves with positivity. He also emphasizes how maintaining calm during tough times is vital for effective leadership and success in entrepreneurship.

Sep 3, 2024 • 25min
Ep742 | Marketing Drop Off Points That Are Killing Your Clinic
In this episode, Dr. Danny explores marketing drop-off points—key areas where potential clients disengage in the marketing process. Identifying and addressing these drop-off points helps PT entrepreneurs streamline client acquisition. Dr. Danny uses a "detective" approach and a powerful log jam analogy to show how fixing the biggest issue can improve overall marketing flow. He also introduces upcoming YouTube mini-trainings to help PTs visualize and apply these strategies in their practice. Tune in to overcome marketing barriers and elevate your business! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Aug 29, 2024 • 11min
Ep741 | Why You Should Run Your Cash-Based Practice Like A Chicken Shop
Dr. Danny, a specialist in cash-based practices and niche marketing, draws parallels between a successful taco shop and physical therapy. He emphasizes the power of narrowing your focus to thrive in a competitive market. By targeting specific patient groups and simplifying offerings, practitioners can enhance their efficiency and reputation. Listeners will gain actionable insights on how to identify their niche and optimize marketing efforts for sustainable growth.

Aug 27, 2024 • 1h
Ep740 | Growing From 10K To 100K A Month With Jeremy Dupont
In this episode, we explore the transformative journey of growing a cash-based physical therapy practice, focusing on the challenges and strategies at each stage of scaling from $10,000 to $100,000 in monthly revenue. We dive into key topics like mastering sales and marketing, building a strong foundation with your first hire, leveraging data for informed decisions, and transitioning into a leadership role. Whether you’re just starting out or looking to scale, this episode offers valuable insights to help you achieve sustainable growth and long-term success in the competitive PT industry. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Aug 22, 2024 • 13min
Ep739 | Hiring New Grads vs Experienced Clinicians
In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the critical decision of hiring new graduate therapists versus seasoned clinicians, offering valuable insights for practice owners. He examines the pros and cons of each choice, considering factors like training needs, clinical skills, patient management, and financial impact. Dr. Danny emphasizes that the right hire depends not just on skills but on the fit for your practice's stage and environment. This episode is packed with practical advice and is a must-listen for those looking to build a successful clinical team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Aug 20, 2024 • 39min
Ep738 | The Most Important Business Metric You Need To Track
Dr. Danny, a business metrics expert, reveals the crucial role of tracking average visit rates for cash-based practices. He explains how this financial metric affects overall business performance and warns against the pitfalls of negligence. Delving into its impact on profitability, he shares insights on how visit rate fluctuations influence staff compensation and pricing strategies. Additionally, Dr. Danny introduces a new program designed to help physical therapists transition from part-time to full-time, emphasizing the importance of financial planning and commitment.

Aug 15, 2024 • 11min
Ep737 | What You Can Learn From Camp Counselors
In this episode, Dr. Danny explores the critical role first impressions play in both summer camps and physical therapy practices. Drawing from a personal experience at a summer camp, he shares key lessons on making patients feel secure and welcomed from the moment they arrive at your clinic. Dr. Danny outlines actionable strategies to enhance first visits, including clear communication, acknowledging delays, and creating a warm atmosphere that encourages patient engagement. He emphasizes that a positive first impression, paired with ongoing thoughtful care, is essential for building patient loyalty and driving referrals. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Aug 13, 2024 • 1h 22min
Ep736 | How Alison Taylor Went From Clinic Owner To Sofware Unicorn
In this episode of "The PT Entrepreneur Podcast," host Doc Danny interviews Alison Taylor, the co-founder and co-CEO of Jane, a clinical practice management software company. Alison shares her journey from aspiring English teacher to physical therapy clinic owner and eventually a tech entrepreneur. She discusses the importance of building a strong company culture, the challenges of transitioning from a small business to a tech startup, and insights into the physical therapy industry. Additionally, Alison touches on the complexities of selling clinical practices, Jane’s future plans, and her personal reflections on work-life balance and effective leadership. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur