

The P.T. Entrepreneur Podcast
Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Episodes
Mentioned books

Nov 7, 2024 • 8min
Ep761 | How To Show Appreciation To Your Staff
In this episode, Dr. Danny answers a question on staff appreciation, sharing effective ways to make team members feel valued. He emphasizes the importance of celebrating staff achievements with thoughtful, personalized gifts that align with their interests. Dr. Danny gives an example of gifting his office manager an espresso machine—an item meaningful to her after five years of dedicated service. Public recognition and well-chosen gifts show genuine appreciation, making staff feel valued and reinforcing loyalty. Listen in for tips on boosting morale and fostering a positive workplace culture through intentional acts of appreciation. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Nov 5, 2024 • 31min
Ep760 | 5 Staff Retention Strategies That Work
In this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies: Stable Pay – Consistent compensation fosters financial security and reduces turnover. Positive Culture – Building a supportive, enjoyable work environment where employees feel connected. Business Growth – Engaging employees in growth can boost motivation, though excessive change can be overwhelming. Title Changes – Providing titles like “Clinic Director” can increase employee pride and future career opportunities. Profit Sharing & Equity – Profit-sharing can incentivize loyalty, while equity should be reserved for dedicated, long-term partners. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 31, 2024 • 10min
Ep759 | Is Leadership Something You're Born With Or Can You Learn It?
In this episode, Dr. Danny tackles two pivotal skills for entrepreneurs: leadership and financial management. He explores the “born vs. made” leadership debate, sharing personal stories and insights from his military experience. Dr. Danny underscores the importance of mentorship in building leadership skills and emphasizes financial literacy as essential for sustainable growth. Together, these skills create a strong foundation for scaling a successful business. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 29, 2024 • 26min
Ep758 | A Simple 6 Figure Reactivation Plan Any Clinic Can Run
In this episode Dr. Danny explores the power of open enrollment campaigns to re-engage clients and boost revenue in physical therapy practices. He shares how, in 2016, he launched a successful reactivation campaign during a holiday season slump, offering a 6-visit package for the price of 3, generating $25,000-$30,000 in extra income. Dr. Danny emphasizes personalization in marketing, reviewing client histories and tailoring offers to their needs. He also highlights the effectiveness of scarcity, using limited packages to drive urgency. The episode provides practical tips on running a successful campaign and reinvesting in your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 24, 2024 • 14min
Ep757 | Two Growth Stage Paths
In this episode of the PT Entrepreneur Podcast, Dr. Danny focuses on cash flow management for physical therapy businesses. He shares insights on common financial pitfalls and emphasizes the importance of detailed cash flow analysis for both business and personal finances. Dr. Danny also explores strategies for managing growth, discussing the pros and cons of building cash reserves versus taking on debt. Listen in for valuable tips on improving financial literacy, navigating cash flow challenges, and making informed decisions to ensure the long-term success of your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 22, 2024 • 40min
Ep756 | AI, Newsletters and What Marketing Is Working Now For Cash-Based Clinics With Jeremy Dupont
Jeremy Dupont, founder of Patch, shares his expertise in digital marketing tailored for cash-based physical therapy clinics. He discusses the rise of AI tools in enhancing marketing strategies and how they help in patient engagement. Jeremy highlights the power of newsletters to reconnect with former clients and shares tips for effective communication in a remote work setting. He also emphasizes the importance of team dynamics and the innovative use of data analytics for personalized marketing campaigns.

Oct 17, 2024 • 15min
Ep755 | How To Increase Your In Office Sales
The host tackles the struggle many new physical therapists face with pricing their services. He dives into the emotional barriers that often accompany the desire to help others while ensuring fair compensation. A shift in mindset is highlighted, positioning expertise as a valuable asset. Practical strategies for better communication about worth are shared, aimed at building sustainable practices. Techniques for effectively marketing services and handling pricing discussions are also discussed to empower clinicians in the cash-based model.

Oct 15, 2024 • 43min
Ep754 | Making The Move From Insurance To Hybrid Practice With Yves Gege
This episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a 50/50 or 60/40 split, allowing clinics to benefit from insurance volume while offering more profitable cash services. Challenges include learning to market cash services and adjusting staff mindsets. Benefits include improved cash flow, scalability, and pricing control. Strategies for transition include phasing out low-paying contracts, offering cash packages, and effective sales training. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 10, 2024 • 14min
Ep753 | What Would Your 8-Year-Old Self Think Of Your Life?
In this episode, Doc Danny reflects on how your current life would be perceived by your younger self, inspired by the movie The Kid, where Bruce Willis' character meets his disappointed 8-year-old self. Doc Danny discusses how some people are proud of their lives, while others feel regret for not taking risks. He challenges listeners to think about how their 70-year-old self would view their current choices, urging them to make intentional changes to live a more fulfilling life. He emphasizes that starting small and being honest about fears is key and sees business and entrepreneurship as pathways to personal growth and overcoming challenges. The takeaway: Be intentional with your time to live a life you can look back on with pride. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 8, 2024 • 50min
Ep752 | Writing A Book To Dominate Your Niche With Matt Silver
In this conversation, Matt Silver, owner of Alpha Project Physio and author of "Built to Run," shares insights from his three-year journey of writing a book. He discusses how publishing enhances authority and marketing, specifically for cash-based practices. Matt reveals how the book expanded his practice's reach and facilitated virtual services, offering a unique tool for patient care. He also touches on the potential for creating educational programs based on the book’s content, emphasizing the value of tailored learning for runners.