
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Oct 17, 2024 • 15min
Ep755 | How To Increase Your In Office Sales
The host tackles the struggle many new physical therapists face with pricing their services. He dives into the emotional barriers that often accompany the desire to help others while ensuring fair compensation. A shift in mindset is highlighted, positioning expertise as a valuable asset. Practical strategies for better communication about worth are shared, aimed at building sustainable practices. Techniques for effectively marketing services and handling pricing discussions are also discussed to empower clinicians in the cash-based model.

Oct 15, 2024 • 43min
Ep754 | Making The Move From Insurance To Hybrid Practice With Yves Gege
This episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a 50/50 or 60/40 split, allowing clinics to benefit from insurance volume while offering more profitable cash services. Challenges include learning to market cash services and adjusting staff mindsets. Benefits include improved cash flow, scalability, and pricing control. Strategies for transition include phasing out low-paying contracts, offering cash packages, and effective sales training. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 10, 2024 • 14min
Ep753 | What Would Your 8-Year-Old Self Think Of Your Life?
In this episode, Doc Danny reflects on how your current life would be perceived by your younger self, inspired by the movie The Kid, where Bruce Willis' character meets his disappointed 8-year-old self. Doc Danny discusses how some people are proud of their lives, while others feel regret for not taking risks. He challenges listeners to think about how their 70-year-old self would view their current choices, urging them to make intentional changes to live a more fulfilling life. He emphasizes that starting small and being honest about fears is key and sees business and entrepreneurship as pathways to personal growth and overcoming challenges. The takeaway: Be intentional with your time to live a life you can look back on with pride. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 8, 2024 • 50min
Ep752 | Writing A Book To Dominate Your Niche With Matt Silver
In this conversation, Matt Silver, owner of Alpha Project Physio and author of "Built to Run," shares insights from his three-year journey of writing a book. He discusses how publishing enhances authority and marketing, specifically for cash-based practices. Matt reveals how the book expanded his practice's reach and facilitated virtual services, offering a unique tool for patient care. He also touches on the potential for creating educational programs based on the book’s content, emphasizing the value of tailored learning for runners.

Oct 3, 2024 • 13min
Ep751 | You Have To Be All In
In this episode of the PT Entrepreneur Podcast, Doc Danny Mate discusses the mindset necessary for starting and scaling a physical therapy business. He emphasizes that a “what if it doesn’t work” mindset can sabotage success before it even starts. Using his own experiences, including his time in the Army Baylor PT program, Danny illustrates the challenges of running a cash-based practice and the level of commitment needed to overcome them. He underscores that starting a business is like running a race where you don't know the course, distance, or finish line, making it vital to maintain a “burn the ships” mentality—fully committing to success with no backup plan. Danny also touches on the inspiring results he’s seen from physical therapists who have regained their passion for the profession through entrepreneurship. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 1, 2024 • 37min
Ep750 | What I Learned From 200 Cash-Based Clinicians
Explore the secrets behind thriving cash-based physical therapy practices. Discover the importance of a clear vision and how in-person connections can transform your career. Hear heartwarming stories that underline the lasting impact a clinician can have on patients. Dive into the power of community, where kindness and collaboration reign supreme. Plus, learn practical strategies to boost your business and transition to full-time practice with actionable insights that can change your professional life!

Sep 26, 2024 • 15min
Ep749 | How To Build An Amazing Clinic Reputation
In this episode, Dr. Danny shares his experience running a physical therapy clinic during the challenges of the COVID-19 pandemic. He emphasizes three key strategies for building a rock-solid reputation: Integrity – Always do the right thing, even when no one is watching. Acting with integrity builds trust and long-term loyalty. Community Involvement – Be an active, genuine member of the communities you serve. This leads to organic referrals and stronger client relationships. Exceptional Client Experience – Make every session the "best hour of the week" for your clients by creating a welcoming, fun environment. Dr. Danny stresses that these pillars—integrity, community, and exceptional service—are essential for long-term success and strong word-of-mouth marketing. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Sep 24, 2024 • 24min
Ep748 | Double Your Cash-Based Clinic With These Small Changes In 2024
Dr. Danny, a specialist in cash-based physical therapy, shares powerful strategies for boosting clinic revenues. He discusses the impact of small, focused changes in operations and highlights the importance of identifying core 'keystone habits.' The conversation reveals how tracking metrics like new patients and session pricing can lead to significant income growth. Dr. Danny also suggests that incremental improvements are essential for long-term success, making his insights a must-listen for clinic owners seeking profitability.

Sep 19, 2024 • 13min
Ep747 | How To Handle Seasonal Changes In Your Clinic
Dr. Danny, an entrepreneur, shares his wisdom on the crucial trait of patience in building a business. He reveals how the rush for quick results often clashes with the necessary slow growth of success. Through his personal stories of slow seasons, he emphasizes the value of delayed gratification. Listeners learn to embrace quieter phases in their entrepreneurial journey, gaining insights on managing cash flow during seasonal changes and overcoming emotional hurdles as new business owners.

Sep 17, 2024 • 1h 1min
Ep746 | How To Attract More New Patients To Your Cash-Based Practice In 2024
In this episode of the PT Entrepreneur Podcast, Dr. Danny tackles a critical topic for cash-based physical therapy practitioners: attracting new patients. He shares the success stories of clients who collectively welcomed 65,000 new patients last year, highlighting the effectiveness of the strategies discussed. Dr. Danny presents a four-part approach to patient attraction, starting with a fundamental tactic that can be implemented on its own and then building from there. He emphasizes that while attracting new patients is vital, it’s often simpler than other challenges like staffing or clinic management. By the end of the episode, you'll have a clear, actionable plan to boost your patient acquisition efforts and support the growth of your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur