
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Nov 21, 2024 • 8min
Ep765 | The Power Of Full Time Staff
In this episode, Dr. Danny dives into the benefits of transitioning part-time staff to full-time roles and why it’s crucial for long-term business growth. He explores the challenges of part-time attention, the cost of switching focus, and how investing in full-time employees leads to better buy-in, stronger culture, and greater output. Dr. Danny also shares insights on overcoming the fear of hiring full-time staff and why taking a calculated risk can transform your business. Key Takeaways: Part-time work leads to part-time attention and focus. Full-time staff bring stability, better output, and stronger team integration. Investing in full-time employees shows you value them and reduces their need to juggle multiple jobs. Take the leap with A-players who fit your culture and skill needs. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Nov 19, 2024 • 27min
Ep764 | What I Learned From Our Coach Retreat
In Charleston, PT Biz coaches gathered for the first-ever coach retreat. Key insights included the importance of playing the long game in building reputation and community. Core values emerged as crucial for team accountability and fairness. Creative strategies, like partnerships with health share programs, were explored to attract clients. The retreat highlighted the necessity of downtime for clarity and connection among peers. Foster a supportive entrepreneurial network to combat isolation and enhance growth.

Nov 14, 2024 • 8min
Ep763 | How To Find The Right Partner
Choosing the right business partner is like a business marriage—complicated to untangle if it goes south. Common pitfalls include partners with similar skills that create operational gaps. The discussion highlights the importance of complementary roles: a visionary for growth and an integrator for daily operations. Aligning on long-term goals is crucial, and resources like Rocket Fuel can help identify strengths. Thoughtful partner selection can pave the way for lasting success while avoiding future challenges.

Nov 12, 2024 • 28min
Ep762 | Are You A Type A Or B Entrepreneur?
In this episode, Doc Danny dives into the differences between Type A and Type B entrepreneurs and why understanding these traits is crucial for long-term success and happiness. He shares insights on how Type A individuals, who are driven and ambitious, often overlook life's meaningful moments, while Type B personalities, who live in the present, may struggle with career momentum. Danny reflects on his own Type A journey, the lessons learned, and why embracing Type B skills can bring balance, fulfillment, and improved productivity. Tune in to discover how blending both traits can help you achieve a more well-rounded life. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Nov 7, 2024 • 8min
Ep761 | How To Show Appreciation To Your Staff
In this episode, Dr. Danny answers a question on staff appreciation, sharing effective ways to make team members feel valued. He emphasizes the importance of celebrating staff achievements with thoughtful, personalized gifts that align with their interests. Dr. Danny gives an example of gifting his office manager an espresso machine—an item meaningful to her after five years of dedicated service. Public recognition and well-chosen gifts show genuine appreciation, making staff feel valued and reinforcing loyalty. Listen in for tips on boosting morale and fostering a positive workplace culture through intentional acts of appreciation. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Nov 5, 2024 • 31min
Ep760 | 5 Staff Retention Strategies That Work
In this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies: Stable Pay – Consistent compensation fosters financial security and reduces turnover. Positive Culture – Building a supportive, enjoyable work environment where employees feel connected. Business Growth – Engaging employees in growth can boost motivation, though excessive change can be overwhelming. Title Changes – Providing titles like “Clinic Director” can increase employee pride and future career opportunities. Profit Sharing & Equity – Profit-sharing can incentivize loyalty, while equity should be reserved for dedicated, long-term partners. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 31, 2024 • 10min
Ep759 | Is Leadership Something You're Born With Or Can You Learn It?
In this episode, Dr. Danny tackles two pivotal skills for entrepreneurs: leadership and financial management. He explores the “born vs. made” leadership debate, sharing personal stories and insights from his military experience. Dr. Danny underscores the importance of mentorship in building leadership skills and emphasizes financial literacy as essential for sustainable growth. Together, these skills create a strong foundation for scaling a successful business. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 29, 2024 • 26min
Ep758 | A Simple 6 Figure Reactivation Plan Any Clinic Can Run
In this episode Dr. Danny explores the power of open enrollment campaigns to re-engage clients and boost revenue in physical therapy practices. He shares how, in 2016, he launched a successful reactivation campaign during a holiday season slump, offering a 6-visit package for the price of 3, generating $25,000-$30,000 in extra income. Dr. Danny emphasizes personalization in marketing, reviewing client histories and tailoring offers to their needs. He also highlights the effectiveness of scarcity, using limited packages to drive urgency. The episode provides practical tips on running a successful campaign and reinvesting in your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 24, 2024 • 14min
Ep757 | Two Growth Stage Paths
In this episode of the PT Entrepreneur Podcast, Dr. Danny focuses on cash flow management for physical therapy businesses. He shares insights on common financial pitfalls and emphasizes the importance of detailed cash flow analysis for both business and personal finances. Dr. Danny also explores strategies for managing growth, discussing the pros and cons of building cash reserves versus taking on debt. Listen in for valuable tips on improving financial literacy, navigating cash flow challenges, and making informed decisions to ensure the long-term success of your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Oct 22, 2024 • 40min
Ep756 | AI, Newsletters and What Marketing Is Working Now For Cash-Based Clinics With Jeremy Dupont
Jeremy Dupont, founder of Patch, shares his expertise in digital marketing tailored for cash-based physical therapy clinics. He discusses the rise of AI tools in enhancing marketing strategies and how they help in patient engagement. Jeremy highlights the power of newsletters to reconnect with former clients and shares tips for effective communication in a remote work setting. He also emphasizes the importance of team dynamics and the innovative use of data analytics for personalized marketing campaigns.