Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead

The $100K Per Year Clinical Formula

In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week.

🎯 Key Takeaways: 1. The $100K Goal Is Common—and Achievable

• Many PTs go out on their own hoping to hit a $100K income.
• In a traditional clinic, this usually requires being a director or working in high-paying but less desirable roles like home health.
• In cash-based outpatient ortho, it’s possible with fewer hours and more control.

2. Typical Overhead in a Subleased Lifestyle Clinic

• Rent: ~$1,500/month (subleased gym or wellness space)
• Tech stack: ~$300/month (EMR, communication, automations)
• Bookkeeping & CPA: ~$200/month
• Business insurance: ~$200/month
• Health insurance: ~$500/month
• Continuing ed & equipment: ~$400/month combined
• Total Overhead: ~$2,800/month or $33,600/year

3. How Many Visits to Hit $100K?

• Target income: $100,000
• Total revenue needed: $133,600 (to cover overhead)
• Average visit rate: $185
• Visits per year: 722
• Visits per month: 60
• Visits per week: 15

4. Why This Model Works

• Low overhead and lean systems = high margins.
• Fixed costs don’t rise with visit rate increases—so your profit scales faster.
• Flexibility in scheduling makes this perfect for work-life balance.

5. Real Examples & Possibility for Growth

• Some solo PTs are earning $20K–$35K/month with strong visit rates and low churn.
• This is achievable in affluent areas with optimized pricing and retention.
• You can stay small and flexible—or scale with systems and staff.

✅ What to Focus On

• Keep overhead low and consistent.
• Improve your average visit rate over time.
• Learn to market and sell effectively—skills you didn’t learn in PT school.

📈 Want Help Hitting $100K+ in Your Clinic?

Whether you're just starting or looking to grow, PT Biz has programs to help: 👉 Visit PhysicalTherapyBiz.com 👉 Book a Free Discovery Call

🧠 Final Thought

You don’t need a giant clinic or a massive team to make $100K+. You need a clear plan, low overhead, and consistent systems. The math works—if you work the model.