

Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead
Jun 12, 2025
15:20
The $100K Per Year Clinical Formula
In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week.
🎯 Key Takeaways: 1. The $100K Goal Is Common—and Achievable- Many PTs go out on their own hoping to hit a $100K income.
- In a traditional clinic, this usually requires being a director or working in high-paying but less desirable roles like home health.
- In cash-based outpatient ortho, it’s possible with fewer hours and more control.
- Rent: ~$1,500/month (subleased gym or wellness space)
- Tech stack: ~$300/month (EMR, communication, automations)
- Bookkeeping & CPA: ~$200/month
- Business insurance: ~$200/month
- Health insurance: ~$500/month
- Continuing ed & equipment: ~$400/month combined
- Total Overhead: ~$2,800/month or $33,600/year
- Target income: $100,000
- Total revenue needed: $133,600 (to cover overhead)
- Average visit rate: $185
- Visits per year: 722
- Visits per month: 60
- Visits per week: 15
- Low overhead and lean systems = high margins.
- Fixed costs don’t rise with visit rate increases—so your profit scales faster.
- Flexibility in scheduling makes this perfect for work-life balance.
- Some solo PTs are earning $20K–$35K/month with strong visit rates and low churn.
- This is achievable in affluent areas with optimized pricing and retention.
- You can stay small and flexible—or scale with systems and staff.
- Keep overhead low and consistent.
- Improve your average visit rate over time.
- Learn to market and sell effectively—skills you didn’t learn in PT school.
Whether you're just starting or looking to grow, PT Biz has programs to help: 👉 Visit PhysicalTherapyBiz.com 👉 Book a Free Discovery Call
🧠 Final ThoughtYou don’t need a giant clinic or a massive team to make $100K+. You need a clear plan, low overhead, and consistent systems. The math works—if you work the model.