The P.T. Entrepreneur Podcast Ep819 | The 3 Most Common Pricing Mistakes In Cash-Based PT Clinics
May 29, 2025
13:33
The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them)
In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale.
🔑 Key Takeaways- Undercharging Is the #1 Killer – Most clinicians start with prices that are far too low, usually based on insurance rates or old employer cash rates. Charge what you’re worth—or your business will pay for it.
- Tiny Packages = Short-Term Outcomes – 3 or 5-visit packages may feel easier to sell, but they rarely solve chronic problems. Larger packages mean better care, better results, and more long-term retention.
- No Payment Plan? You’re Losing Sales – Patients make buying decisions based on monthly cost, not just total price. Offering a simple payment plan increases conversion and helps people commit to solving the real issue.
"Say your price out loud—and if it doesn’t make you slightly uncomfortable, it’s probably too low."
🎯 Who This Episode Is For- ✅ Clinicians charging under $175 per visit
- ✅ Practices offering 3-visit or 5-visit packages
- ✅ PTs unsure how to structure pricing for longer-term care
- ✅ Clinic owners struggling with conversion or retention
- ✅ Why undercharging limits your ability to grow
- ✅ How package size affects retention and staff performance
- ✅ How to implement a simple, effective payment plan for packages
- ✅ How better pricing leads to better outcomes and a more stable business
Pricing isn’t just numbers—it’s a growth strategy. Make the shift now and watch your revenue, retention, and referrals improve across the board.
These changes don’t just boost your income—they improve your impact. Set your pricing with purpose, and scale with confidence.