The P.T. Entrepreneur Podcast

My son hit me with a deep question this morning: "Dad, if money is just paper, why is it valuable?" Good question, right? It's valuable because we agree it is. That got me thinking how many other things in our lives, especially our own limitations, are just things we've agreed are true, often because of the people around us? Today, we're digging into mindset. Those boundaries you think you have? They're mostly made up, just like the temperature scale or the value of a dollar bill. Stop letting negative people or colleagues who haven't done shit define what you're capable of. Surround yourself with people who push you, believe in you, and watch how your own self belief skyrockets. It takes time, like training, but breaking those mental barriers is the key to unlocking your potential. 🔑 Key Takeaways: Value (like money's) is often based on collective agreement, not inherent truth. Your perceived limitations are often just constructs you or others have agreed upon. Surrounding yourself with people who believe in your potential drastically shifts your own self belief. Changing your mindset is like physical training; it requires consistent effort and reps over time. Be highly selective about whose opinions you value – ignore the naysayers who haven't achieved what you want. Confidence needs humility; arrogance stops growth. You define your own potential; don't let others set your limits. 🧠 Pro Tip: Stop letting others define what you're capable of. Be careful who you listen to – their fears or limitations aren't yours unless you accept them. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got back from CSM and noticed a big gap many practice owners have: focusing only on new patients. Today, we're diving deep into continuity options and the key to stable recurring revenue and a less stressful business. I'll break down three powerful ways to keep clients engaged long term, boosting your bottom line and their results. 🔑 Key Takeaways: Recurring revenue through continuity options stabilizes your business. Implement Monthly Visits, Programming, or a combo of both. Position continuity from the start and build your sales skills. Don't just chase new leads; retain clients for long term success. 🧠 Pro Tip: Consider offering your continuity visits at a slightly lower rate than your standard session to incentivize commitment and highlight long term value. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever feel like you're hitting a wall trying to sell your services? Maybe you think switching things up, like going digital instead of sticking with in-person, will solve the problem. I recently chatted with one of our mastermind members who felt exactly that, struggling with price objections and lacking confidence. But here's the raw truth: your limitations, especially around confidence and communicating value, will follow you wherever you go. Changing the arena doesn't change the player. This episode breaks down why avoiding your weaknesses is the worst strategy and how facing them head on is the only way to truly grow your business and yourself. 🔑 Key Takeaways: Your limitations follow you; changing your business model won't fix underlying issues like lack of sales confidence. Stop over-justifying your price; it signals low value. State your price confidently. Face your weaknesses head-on. Avoiding them stunts your growth personally and professionally. "Beyond mountains are just more mountains" embrace the climb. 🧠 Pro Tip: State your price clearly and confidently, then be quiet. Don't talk yourself out of a sale by over-explaining or showing discomfort. Let the potential client respond. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

This week, I got to flip the script and interview my buddy Jared Cooper, who actually just interviewed me on his own show, the Physio Mission Podcast. Jared's a PT entrepreneur running both a brick-and-mortar practice, Moment Physical Therapy in New Jersey, and a digital business, Physio Secrets, teaching clinical skills. We dive into how he balances it all, his journey from martial arts and film to fitness and PT, and his unique engineering inspired approach to teaching through simple frameworks. We talk about the huge gap in soft skills training in PT school, why digital businesses can be tougher to start than physical ones, and why focusing on homeostasis is key to patient success (shoutout to Florence Kendall!). Lots of gold in this one. Find Jared at Physiosecrets.com. 🔑 Key Takeaways: Find clarity by focusing on your core passion (like teaching) and building systems/frameworks around it. Soft skills (communication, emotional intelligence) are arguably more critical than technical skills for patient outcomes and business success; practice them deliberately, even using role play. Digital businesses often have a steeper learning curve than brick and mortar due to the need for marketing expertise and understanding customer acquisition costs. Don't expect passive income overnight. Focus on restoring homeostasis in patients; understand the "why" behind symptoms (survival mechanism) rather than just chasing pain or getting lost in complex techniques. Master the basics. 🧠 Pro Tip: "Master the basics, execute with passion." Whether it's clinical skills or business, simplify complex things, focus on the fundamental elements, and execute them exceptionally well. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

On this episode, I'm diving into something super important but easy to overlook when you love what you do: taking care of yourself. It's easy to get addicted to the progress and the work, especially when you're passionate about building your practice. But that passion can lead straight to burnout if you're not careful. I share my own struggles with hitting a wall, how multitasking crushed my nervous system, and the steps I'm taking now like using objective data like blood tests and a Whoop band to stay healthy for the long haul. Because let's face it, you're no good to your business, your family, or your patients if you run yourself into the ground. This is a marathon, not a sprint. 🔑 Key Takeaways: Loving your work doesn't prevent burnout; your nervous system still gets fatigued even if you enjoy the hours. Objective data (like blood tests, HRV tracking with Whoop) is key to proactively managing your health and recovery. Prioritizing your physical and mental health is crucial for sustaining long term success as an entrepreneur. 🧠 Pro Tip: Start tracking objective health metrics like HRV, sleep, and recovery (a Whoop band is a great tool for this) to make informed decisions about training and workload before you hit a wall. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5 Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Had one of my business partners, Jerred Moon, join me on the PT Entrepreneur Podcast today. We planned to talk digital content, but took a hard left turn into something just as critical: getting your personal finances dialed in as an entrepreneur. Jerred shared his awesome journey from Air Force fighter pilot to successful online fitness coach (check out Garage Gym Athlete!), including how he crushed $100k in debt fast. We dove deep into why sorting out your insurance (life, auto, home, umbrella) is non negotiable, why investing in YOURSELF and your skills often beats traditional retirement accounts early on, the power of cash flowing assets like real estate versus just accumulation, and why you absolutely need to own your financial future instead of just handing it off. 🔑 Key Takeaways: Get properly insured: Max out coverages on life, auto, home, and add an umbrella policy. It's foundational protection. Invest in your own skills and business first to significantly increase your earning potential before focusing heavily on retirement funds. Focus on building cash flow (like through rental properties) not just accumulating savings for some distant future. Take active ownership of your finances; understand the advice you're getting and don't just passively hand it over. Shift from a scarcity mindset (just saving) to an abundance mindset (creating more income) to truly grow. 🧠 Pro Tip: Your best initial investment? Yourself. Level up your income generating skills before stressing about maxing out retirement funds. That income fuels everything else. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today, we're tackling a beast: student debt. It sucks, it's stressful, and it holds too many PTs back. I get it, I've been there. I break down the two main paths to crush that debt: the slow-burn sacrifice method (like Dave Ramsey's snowball) and the faster, more powerful way dramatically increasing your income by betting on yourself. Listen, the fastest way to get rid of your debt isn't just scrimping and saving, it's making more money. Period. We talk numbers and mindset shifts required to accelerate your debt payoff and truly change your financial future. 🔑 Key Takeaways: There are two main paths to debt freedom: The slow sacrifice method (like debt snowball) or the accelerated income method. Increasing your income significantly is the FASTEST way to eliminate debt, saving years and thousands in interest compared to minimum payments. Taking control and creating additional income (side hustle, cash practice) allows you to aggressively attack debt principal. Getting rid of debt requires a mindset shift, facing fear, and taking calculated risks on yourself. Once debt-free, that extra income frees you up to build real wealth and change your family's future. 🧠 Pro Tip: Don't just focus on cutting expenses to pay off debt; focus intensely on increasing your income. Even an extra $3k/month can cut repayment time by over 7 years on a $100k loan. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I've got my awesome wife Ashley joining me (and Big Head Ted, our dog). We're diving into a book that really hit home for both of us: "The Power of Moments" by the Heath brothers. We chat about how creating specific, memorable positive experiences not just everyday stuff, can make a huge difference for your patients, your staff, and even your family. Think turning a negative situation into a win, the surprising impact of small thoughtful gestures, and why focusing on staff appreciation is just as vital as patient care. 🔑 Key Takeaways: Focus on creating memorable "peak" moments, not just fixing problems or maintaining normalcy. These peaks heavily influence overall perception. Apply the "Power of Moments" concept to your staff, not just patients. A great first day or celebrating milestones builds loyalty. Small, thoughtful, unexpected gestures (like a handwritten note or remembering a detail) can create powerful positive moments. Turning a negative experience (like a long wait or mistake) into a positive, memorable moment is incredibly impactful (like Disney handling ride breakdowns). These principles work just as well in personal life; create special moments for your family and loved ones. 🧠 Pro Tip: Don't underestimate the impact of applying "Power of Moments" to your team. Investing in creating positive, memorable experiences for your staff leads to better retention and a stronger company culture. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Dropping some truth today about the rush to build digital products. Everyone wants that leveraged online income, but too many people skip the most crucial step: actually working with people face to face first. I'm talking about earning the right to go online. You can't effectively solve problems for the masses digitally if you haven't put in the time understanding those problems and honing your solutions in the real world. Stop chasing the passive income fantasy and focus on building real expertise first. 🔑 Key Takeaways: Mastering in person interaction and problem solving is foundational before creating successful digital products. You need significant face to face time to truly understand your audience's pain points and effective solutions. Don't try to shortcut the process; pattern recognition and skill development come from real world experience. Building trust and getting compliance is much harder online than in person; you need to master the latter first. Beware of the "passive income" myth often sold online; successful digital businesses require significant backend work. 🧠 Pro Tip: Commit to being amazing with people in person FIRST. Learn, refine, understand deeply. THEN, and only then, leverage that expertise online. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

We're tackling a big one today: what do you do when the game changes? Specifically, we dive into a question from the Facebook group about hospitals buying up ortho practices and keeping PT referrals internal. It feels sketchy, maybe illegal, but more importantly, how do you deal with it? Instead of getting mad, we break down why this happens and how to reframe it as an opportunity. It's about taking ownership, developing new skills (marketing!), and realizing you can build a business that isn't dependent on those referrals anyway. Plus, we chat about our upcoming meetup during CSM in Denver! 🔑 Key Takeaways: Hospital consolidation and internal referrals are business strategies; you can't directly stop them, so focus on what you CAN control. Reframe this "obstacle" as the "way", an opportunity to master direct marketing and sales, making your business independent of physician referrals. Get crystal clear on your ideal client; they likely aren't the same people passively accepting the hospital referral anyway. Focus on providing a world class, personalized experience that large systems can't easily replicate (your "superpower"). Define your business goals beyond just size or revenue; focus on impact, culture, and lifestyle (be a "Small Giant"). Adopt a growth mindset: View setbacks as chances to learn, adapt, and strengthen your business foundation. 🧠 Pro Tip: When referral sources dry up, don't just get frustrated. Say "Good." Use it as fuel to become exceptional at direct to consumer marketing and sales, skills no one can take away. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan