The P.T. Entrepreneur Podcast EP268 | How To Expedite Clinical Excellence With Jared Cooper
This week, I got to flip the script and interview my buddy Jared Cooper, who actually just interviewed me on his own show, the Physio Mission Podcast. Jared's a PT entrepreneur running both a brick-and-mortar practice, Moment Physical Therapy in New Jersey, and a digital business, Physio Secrets, teaching clinical skills.
We dive into how he balances it all, his journey from martial arts and film to fitness and PT, and his unique engineering inspired approach to teaching through simple frameworks. We talk about the huge gap in soft skills training in PT school, why digital businesses can be tougher to start than physical ones, and why focusing on homeostasis is key to patient success (shoutout to Florence Kendall!). Lots of gold in this one. Find Jared at Physiosecrets.com.
π Key Takeaways:
- Find clarity by focusing on your core passion (like teaching) and building systems/frameworks around it.
- Soft skills (communication, emotional intelligence) are arguably more critical than technical skills for patient outcomes and business success; practice them deliberately, even using role play.
- Digital businesses often have a steeper learning curve than brick and mortar due to the need for marketing expertise and understanding customer acquisition costs. Don't expect passive income overnight.
- Focus on restoring homeostasis in patients; understand the "why" behind symptoms (survival mechanism) rather than just chasing pain or getting lost in complex techniques. Master the basics.
π§ Pro Tip:
- "Master the basics, execute with passion." Whether it's clinical skills or business, simplify complex things, focus on the fundamental elements, and execute them exceptionally well.
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