The P.T. Entrepreneur Podcast EP264 | Creating Moments With Ashley Matta
I've got my awesome wife Ashley joining me (and Big Head Ted, our dog). We're diving into a book that really hit home for both of us: "The Power of Moments" by the Heath brothers.
We chat about how creating specific, memorable positive experiences not just everyday stuff, can make a huge difference for your patients, your staff, and even your family. Think turning a negative situation into a win, the surprising impact of small thoughtful gestures, and why focusing on staff appreciation is just as vital as patient care.
π Key Takeaways:
- Focus on creating memorable "peak" moments, not just fixing problems or maintaining normalcy. These peaks heavily influence overall perception.
- Apply the "Power of Moments" concept to your staff, not just patients. A great first day or celebrating milestones builds loyalty.
- Small, thoughtful, unexpected gestures (like a handwritten note or remembering a detail) can create powerful positive moments.
- Turning a negative experience (like a long wait or mistake) into a positive, memorable moment is incredibly impactful (like Disney handling ride breakdowns).
- These principles work just as well in personal life; create special moments for your family and loved ones.
π§ Pro Tip:
Don't underestimate the impact of applying "Power of Moments" to your team. Investing in creating positive, memorable experiences for your staff leads to better retention and a stronger company culture.
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