The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
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Feb 6, 2024 • 1h 25min

Ep682 | All Things Business and Life With Nicole and Jesse Cozean

In this episode of the podcast, Doc Danny sits down with Nicole and Jesse Cozean, the owners of Pelvic PT Rising. As experts in the field of pelvic health physical therapy, Nicole and Jesse also have valuable insights into running a successful PT business.  Throughout the episode, Nicole and Jesse delve into the details of managing their pelvic health practice as a husband and wife team. They also discuss the various services offered by Pelvic PT Rising, which aims to help other clinicians grow their businesses in the pelvic health space through consulting, hiring strategies, and practice management. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Feb 1, 2024 • 16min

Ep681 | What I Learned At A Tool Concert

In this episode, Dr. Danny recounts an experience he had at a Tool concert that sparked a deep reflection on career fulfillment and living with intention. While conversing with fellow concert-goers, Dr. Danny encountered a claims adjuster who seemed dispassionate about his job, viewing it merely as a means to pay the bills. This encounter triggered Dr. Danny to contemplate the number of individuals who find themselves in jobs they don't enjoy, but remain stuck due to comfort or a lack of direction. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 30, 2024 • 1h 4min

Ep680 | Scaling A Cash-Based Practice In A Small Town With Toni Counts

In this episode of the podcast, we hear from Toni Counts, the owner of Off The Block Performance Physical Therapy in Central, South Carolina. Toni shares her journey of starting her own business after being unexpectedly fired from her previous job, just 9 months after graduating.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 25, 2024 • 15min

Ep679 | One Change To Double Your Paid Ads Conversions

In this podcast episode, the effectiveness of paid ads for physical therapy practices is explored. The host highlights the importance of business owners or clinicians taking the initial discovery calls themselves, as this can significantly increase the return on investment. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 23, 2024 • 38min

Ep678 | How To Plan For Business Success This Year

In this episode of the podcast, Dr. Danny emphasizes the importance and benefits of conducting an annual planning retreat for physical therapy businesses. He highlights several key points to consider when planning such a retreat. One of the main advantages of an annual planning retreat is that it allows business owners to take a step back from their day-to-day operations and remove distractions. By doing so, they can strategically plan their goals and objectives for the upcoming year, setting the stage for their business to thrive.   Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 18, 2024 • 14min

Ep677 | The Risk Reward Paradox

In this episode of the podcast, host Doc Danny dives into the topic of taking risks to achieve one's goals and dreams. Inspired by the documentary about Beyoncé's Renaissance tour, which took years of dedication and numerous risks to produce, Doc Danny explores the importance of stepping outside of our comfort zones in order to reach our desired level of success.  Enjoy! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 16, 2024 • 1h 21min

Ep676 | Building A 7 Figure Marketing Plan With Jeremy Dupont

In this episode of the podcast, Doc Danny and Jeremy Dupont delve into the importance of developing a marketing plan for the year. Jeremy, who grew his practice Ripple, shares his journey into marketing and how he learned about branding, marketing strategies, and creating customer avatars. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 11, 2024 • 13min

Ep675 | An Introvert's Guide To Local Marketing

In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building relationships with a select few individuals who align with their personality and views. These relationships can be with other health practitioners, coaches, athletes, or even gym owners who share similar interests. By connecting on a deeper level rather than just through treatment, introverted physical therapists can create a strong support network.    Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 9, 2024 • 28min

Ep674 | Why You Need Content Marketing In 2024

In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned. One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate people without directly asking for anything in return. This content can take various forms such as written articles, videos, or audio recordings. Doc Danny emphasizes the importance of creating content that caters specifically to the target audience or patients, rather than other clinicians. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jan 4, 2024 • 12min

Ep673 | What To Do About Buyers Remorse

In this podcast episode, Doc Danny discusses the common experience of buyer's remorse that often occurs when people make new investments or commitments that involve money, especially when investing in themselves through things like mentorship programs or business courses.  He provides the example of when he bought his first house at age 23 for $122,000, and how the night after moving in he couldn't sleep because he was overwhelmed with anxiety about the large debt commitment and worries that the housing market could crash, leaving them unable to sell the house or make payments. However, the house ended up being a good long-term investment and start for their family. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

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