The P.T. Entrepreneur Podcast
Ep723 | The Importance Of The Second Sale
Jun 27, 2024
The podcast discusses the 'second sale' in physical therapy, emphasizing the importance of continuous patient engagement for a sustainable business model. Dr. Danny shares insights on transitioning patients to secondary services to reduce the need for new leads, leading to broader health goals and loyal clientele.
13:36
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Quick takeaways
- Focusing on generating secondary sales reduces the need for constantly acquiring new patients.
- Building long-term relationships with clients through follow-up services improves client outcomes and business stability.
Deep dives
Importance of Secondary Sales in Practice Growth
Focusing on generating secondary sales within a practice reduces the need for constantly acquiring new patients. By offering additional packages or services to existing clients, the workload in finding new clients can be significantly decreased. This approach leads to a more sustainable growth model for the practice, as demonstrated by the impact of secondary sales on reducing the required number of new patients per provider.
