

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Sep 11, 2024 • 30min
567. Building Communities of Resilience: Inside the Mission of Tuesday's Children - Becky Rossman
Becky Rossman, CEO of Tuesday's Children, passionately discusses their mission to uplift communities impacted by 9/11 and military losses. As she shares her journey, Becky reveals how the organization innovates to meet evolving needs of grieving families. The importance of personalized support shines through, especially for young adults navigating trauma. With insights on leadership mindsets, she inspires listeners to embrace lifelong learning and mentorship, transforming pain into purpose while building resilient communities.

Sep 9, 2024 • 40min
566. Transformative Storytelling: Creating Cultures of Change in Nonprofits - Christina Blacken, The New Quo
Meet Christina. She’s the founder of The New Quo💭 She’s trained 14,000 leaders across 9 industries using her unique The New Quo Change Model, which uses neuroscience, equity principles, and narrative intelligence (a.k.a the science of story), to help people overcome bias, deepen trust in their relationships, and achieve equitable, status-quo breaking goals. Tune in as we explore how you can build your storytelling muscles + create cultures of storytelling. Spoiler: this episode is for everyone on the team - not just marketing folks ✍️💡 LearnThe Power of StorytellingHow to use the New Quo Change ModelThe importance of questioning assumptionsToday's GuestChristina Blacken, Founder + Chief Narrative Strategist, The New QuoEpisode HighlightsChristina’s story and journey to where she is today (3:15)The New Quo change model (8:00)Applying The New Quo Change Model at nonprofits (12:00)The power of personal storytelling (15:55)Building a culture of storytelling in organizations (16:55)The role of leadership storytelling (25:00)Christina’s One Good Thing: Question your assumptions. (34:30)How to connect with Christina (36:10)For more information + episode details visit: weareforgood.com/episode/566.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 26, 2024 • 49min
565. 5 Takeaways + The Best of Season 9 - Jon McCoy, Becky Endicott and Julie Confer
Grab your headphones - it's time for a season wrap-up episode! 🎉 Jon, Becky, and Julie are breaking down the biggest takeaways, game-changing insights, and unforgettable stories that made season 9 one for the books. We’re talking favorite quotes, pinch-me moments, and all the feels as we wrap up this chapter and gear up for what’s next. Tune in and take notes✍️Episode HighlightsA look back at Season 8 (0:35)Through lines from Season 8The power is in the collective (5:30) Embrace tension (11:45) We need your missions' stories (16:00)What is your culture strategy? (22:30)Taking care of ourselves starts internally (27:00)One Good Thing (40:15)Jon: Build scaffolding around your growth mindset.Becky: "Taking space will help you find space.” -Jeff ShuckJulie: "Caring doesn't mean you have to carry it all." + “You have your own back."For more information + episode details visit: weareforgood.com/episode/565.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 21, 2024 • 46min
564. Disrupt. Grow. Adapt. Repeat: Future-Proofing Strategies for Modern Orgs - Brooke Richie-Babbage, Erin Davison, Nelvin Johnson, and Amy Freitag
Meet Amy, Nelvin, Erin + Brooke. Are you looking for insights on future-proofing your organization against the ever-evolving landscape of challenges and opportunities in the sector? They’ve got you covered in this Responsive Nonprofit Summit Replay. From embracing failure to building resilient teams and fostering innovation, discover actionable approaches to ensure your nonprofit remains agile, sustainable, and impactful in the face of uncertainty.💡Learn Ways to Create a Culture that Embraces Failure + Innovation How to Focus on Sustainability - Organizationally + as Individuals The Importance of Leveraging the Power of CommunityToday’s GuestsAmy Freitag, President, The New York Community Trust Nelvin Johnson, Director of Advancement, Feed the ChildrenErin Davison, President & CEO, Big Brothers Big Sisters of Southwest LouisianaBrooke Richie Babbage, Founder + CEO, Bending Arc ConsultingEpisode HighlightsHallmarks of a future-proof organization (2:30)Personal and organizational sustainability (7:40)Limiting factors in the nonprofit sector (12:10)Fostering urgency to adapt and evolve (16:30)Embracing failure (20:40)How community foundations work together to tackle major issues (25:05)Building resilience and adaptability (29:00)Cultivating growth and impact through community engagement (36:15) One Good Things from Amy, Brooke, Erin + Nelvin (38:35)For more information + episode details visit: weareforgood.com/episode/564.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 19, 2024 • 42min
563. How to Manage Change in a Rapidly Evolving World - Mia Henry, Taneshia Nash Laird, Tammy Tibbetts, and Shaun Lee
Meet Mia, Taneshia, Tammy + Shaun. In this Responsive Nonprofit Summit replay, our expert panel explores how to manage change within the nonprofit sector, especially as the need to adapt and innovate grows. They share practical strategies, case studies, and lessons learned. While 'managing change' can present challenges, we view it as an opportunity. Join us to discover how embracing transformation can unlock potential within your teams and missions.💡Learn The importance of creating a culture of empowerment The role of safety when it comes to taking risksTips for open and transparent communicationsToday’s GuestsMia Henry, Founder + CEO, Freedom LiftedTaneshia Nash Laird, Inaugural President & CEO, Greater Roxbury Arts & Cultural CenterTammy Tibbetts, Co-Founder + CEO, She's the FirstShaun Lee, Co-Founder + CEO, 6 LeversEpisode HighlightsMindsets around change (2:25)Hallmarks of healthy cultures (9:00)Justice-centered leadership (11:50)How to communicate about change (17:35)Creating a culture of stability + innovation (24:15)Power dynamics that prevent change (29:30)One Good Thing (35:00) For more information + episode details visit: weareforgood.com/episode/563.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 14, 2024 • 49min
562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery
Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.💡 LearnHeadCount’s Mission + Impact How It’s Built: New Voter Engagement Campaigns Pro Tips + Lessons LearnedToday’s GuestTappan Vickery, Senior Director of Programming and Strategy, HeadcountEpisode HighlightsTappan’s story and journey to where she is today (4:30)Overview of Headcount (6:30)HeadCount’s impact (10:00)Strategies for engaging and activating younger generations (18:00)How It’s Built: New Voter Engagement Campaigns (22:40)How HeadCount engages and activates volunteers (26:40)Pro tips + lessons learned (32:15)A powerful story of philanthropy in Tappan’s life (39:00)Tappan’s One Good Thing: Your vote always matters. (43:35)How to connect with Tappan and Headcount (44:40)For more information + episode details visit: weareforgood.com/episode/562.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 12, 2024 • 41min
561. Building a Durable + Retention Focused Team Culture - Channon Lucas, Lindsey Fuller, Michelle Flores Vryn, and Jennifer Mulholland
Meet Channon, Lindsey, Michelle, and Jennifer. They’re here to help us name the elephant in the room: retention🐘 But, we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. Tune in to this replay from the Responsive Nonprofit Summit that doesn’t hold back on what we need to do to create working environments teams won’t need to heal from.💡Learn About the reality of nonprofit staff retention and burnout crisisThe importance of aligning employee passions, strengths, and growth opportunitiesTips for leaders to model self-care, work-life balance, and transparent decision-makingToday’s GuestsChannon Lucas, Chief Administrative Officer, Mother Cabrini Health Foundation Lindsey Fuller, Executive Director, The Teaching WellJennifer Mulholland, Principal and Co-Founder, PlentyMichelle Flores Vryn, Head of Development, iNaturalistFor more information + episode details visit: weareforgood.com/episode/561.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 7, 2024 • 48min
560. How It's Built: Leadership Transition Planning - Amber Melanie Smith
Meet Amber. Her journey through nonprofit work is winding (literally!)🛣️ In college, she took off on a 3-month cross-country road trip with her best friend to volunteer in over 20 states. When she returned home, she launched Activate Good, a nonprofit that has mobilized over 50,000 volunteers to help hundreds of causes in her hometown, Raleigh, NC. She recently transitioned out of her Executive Director role and is sharing how she did it in this “How It’s Built” episode. Tune in to hear how organizations can priotize succession and transition planning that takes care of all the people involved.💡 LearnWarning Signs of BurnoutHow It's Built: Leadership Transition Planning Pro Tips + Lessons LearnedToday’s GuestAmber Melanie Smith, speaker, nonprofit founder, social entrepreneur + YouTuberEpisode HighlightsAmber’s story and journey to where she is today (3:55)Barriers to people getting started volunteering (10:30)Amber’s observations around turnover in the nonprofit sector (14:55)How It’s Built: Creating a plan for nonprofit leadership transition and succession (20:50)Pro tips and critical lessons (35:55)A powerful moment of philanthropy in Amber’s life (40:20)Amber’s One Good Thing: If you're in a leadership position, make sure that you're listening and paying attention to those in your circle. (42:30)How to connect with Amber (44:30)For more information + episode details visit: weareforgood.com/episode/559.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 5, 2024 • 45min
559. How to Leverage Modern Media to Scale Your Impact - Neda Azarfar, Dr. Bertrhude Albert, Jeff Rosenblum, and Kelly Lyndgaard
Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It’s time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tune in to remember the transformative power of your story and get ready to activate around it. 💡Learn How to leverage storytelling and authenticity to connect with audiencesThe importance of providing value and meeting the needs of your communityTips for leaning into a holistic, multi-channel approach to marketing and mediaToday’s GuestsJeff Rosenblum, Co-founder, QuestusNeda Azarfar, Founder, Nazar WorksDr. Bertrhude Albert, CEO, P4H GlobalKelly Lyndgaard, Founder and CEO, UnshatteredEpisode HighlightsResettings your mindset around media (2:50)Opportunities in media for impact brands (6:00)Busting myths about media use for nonprofits (9:20)Media success stories for Unshattered (15:55)The importance of storytelling (18:25)Starting points for small nonprofits with limited resources (22:30)Empower not interrupt (28:00)How Unshattered plans to use media in the future (32:45)One Good Thing from Jeff, Neda, Kelly + Dr. B (35:40)For more information + episode details visit: weareforgood.com/episode/559.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 31, 2024 • 55min
558. How It's Built: Impactful + Modern Websites for Our Organizations - David Hartstein
Meet David. He’s the co-founder of Wired Impact, which helps nonprofits build websites their visitors will love 💻❤️ He’s a firm believer that good marketing doesn’t exist in a vacuum, and he works to uncover opportunities within websites to help missions do more good in their community. In this episode of "How It's Built”, he’s sharing the essential steps for creating an impactful nonprofit website. Get ready to transform your nonprofit’s website with these tried and tested insights🛠️💪💡 Learn What your website should be doing for your org and your visitorsHow It's Built: Effective and Impactful Websites Pro Tips + Lessons LearnedToday’s GuestDavid Hartstein, Co-Founder, Wired ImpactEpisode HighlightsDavid’s story and journey to where he is today (3:35)The opportunity + impact for nonprofit websites today (8:20)Questions to ask yourself to see if you need a new website (12:10)Playbook: How to build an impactful website (15:25)Website conversion rate killers (27:00)Lessons learned + pro tips (36:00)A powerful moment of philanthropy in David’s life (43:30)David’s One Good Thing: The big things become small and the small things become big. (47:20)How to connect with David and Wired Impact (51:00)For more information + episode details visit: weareforgood.com/episode/558.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter