We Are For Good Podcast - The Podcast for Nonprofits 591. The Social State of Giving: How Digital Platforms are Shaping the Future of Philanthropy - Amit Meredith, GoFundMe
Meet Amit. She’s a brilliant marketer and is Head of Marketing at GoFundMe. She’s joining us for an insightful discussion on how social media is revolutionizing the way people discover, share, and support causes📲 Plus, we're diving into GoFundMe’s Social State of Giving Report exploring how different generations — from Gen Z to Boomers — engage with charitable causes online. Grab your notepad because we're talking trends, where the opportunities for activation are, and exploring who's doing it well ✍️
💡 Learn
- How Gen Z is leading the charge in social giving
- Why impact creators are becoming powerful voices for change
- Ways orgs can harness the power of digital sharing
Today’s Guest
Amit Meredith, Head of Marketing, GoFundMe
Episode Highlights
- Setting the tone + why this data matters (3:35)
- Key findings from The Social State of Giving Report (5:20)
- Generational giving differences (7:35)
- Next steps for nonprofits after reading this report (15:15)
- Tips for engaging influencers (17:25)
- Co-creating content with your community (23:00)
- Influencer + nonprofit collaboration examples (25:20)
- Amit’s One Good Thing: Bring that IRL and digital community together. Make it easy for people to share. (28:30)
- How to connect with GoFundMe (31:25)
For more information + episode details visit: weareforgood.com/episode/591.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
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