We Are For Good Podcast - The Podcast for Nonprofits

Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media + = LearnCore elements & check marks to ensure your marketing infrastructure can scaleWhy little things matter when building/strengthening a brand positions that will accelerate your digital growth (& online giving!)Compelling case study from One Tree PlantedEpisode HighlightsDiana’s story and journey to where she is today (3:00)Being a marketer as an introvert and nature as marketing inspiration (9:00)Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)Where to start small (26:00)Cultivating focus outside of work to inform marketing strategies (30:05)Teambuilding (34:30)Case study: One Tree Planted (42:30)A powerful moment of philanthropy in Diana’s life (50:00)Diana’s one (technically two 😉) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)For more information and episode details visit: www.weareforgood.com/episode/288The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.Episode highlightsClay’s unexpected path into a nonprofit career (2:30)Value of understanding of the many types of fundraising (6:20)How to build an individual giving program (14:40)Hallmarks of a great impact statement (20:40)Audit your data (26:25)How charity:water turns donors into advocates (33:15)“Sometimes fundraising is paper towels” (40:45)Ensure your systems are operational to sustain a donor program (44:40)How to make every donor feel like a major gift donor (50:00)Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)For more information and episode details visit: www.weareforgood.com/episode/287The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor Slingshot GroupOur friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jon and Becky are continuing to unpack our new Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us last week as we kicked off discussions sharing how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #2 pillar: Storytelling. Tune in to get all our best storytelling strategies and hacks. 🎧Episode OverviewTone setting: The power of telling authentic stories (2:20)Ethical storytelling (5:00)How to create a culture of storytelling at your organization (8:45)Tips to create entry points for sharing stories across all channels of communication (12:15)Share and get stories from multiple mediums and channelsWrite the way you speakEmploy authenticity and vulnerability by focusing on small detailsTell the unexpectedDocumentary Filmmaker Cheryl Miller Houser’s three steps to craft a story arc (21:30)John Trybus’s five essential building blocks of compelling storytelling (24:00)Looking ahead to part three of the Impact Arc: Syndication (29:30)For more information and episode details visit: www.weareforgood.com/episode/286About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.orgAbout Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.coThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jon. This former banker turned developer-for-good is passionate about I’m creating value through new partnerships and projects in areas with tremendous potential. His interest in urban re-developments led to the creation of the internationally recognized Pivot project launching an economic revolution powering underserved citizens to stay, build, and thrive in their communities for generations. It’s one of the great underdog success stories we’ve heard on the podcast yet - and it happened in our own backyard of OKC! We're crazy proud to bring our community's story to you.💡LearnEquitable allyship: breaking down local/regional systems to build vibrant communitiesHow to manage & stay resilient after hearing a lot of NOs until the right YES comes alongForging dynamic partnerships with government, for-profit & nonprofitsThe mission story of EastpointFor more information and episode details visit: www.weareforgood.com/episode/285About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.coThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Paul. After spending decades as a fundraiser, attorney, entrepreneur, and passionate trailblazer, Paul understood that today's nonprofit environment required innovation and new thinking. So, High Impact Nonprofit Advisors was born and continues to push the bounds on building cultures of innovation that not only deliver but anticipate the 21st-century donor's needs😎💡Learn:Key Innovations to Lean Into: A.I., Blockchain, Social Impact Investing - oh my!Creating Cultures of InnovationPaul's: The Dirty Little Secret of Nonprofit CompensationNew book, The Future of Fundraising, diving into how donors are dictating the terms of fundraising todayEPISODE HIGHLIGHTSPaul’s story and journey to where he is today (3:30)The mindset that's happening with today's donors (5:00)Paul’s book: The Future of Fundraising: How Philanthropy’s Future is Here with Donors Dictating the Terms (8:00)Why nonprofits must innovate today (12:00)The power of consolidations and mergers to deepen impact (15:00)Leveraging artificial intelligence and other trending technologies to further our missions (16:00)Compensation and pay within the nonprofit sector (25:00)How nonprofits can tactically start to try some of these innovative strategies mentioned in the episode (31:00)Today’s donors have a different mindset than ever before (35:00)A powerful moment of philanthropy in Paul’s life (40:00)Paul’s One Good Thing: Stick with it. (42:00)For more information and episode details visit: www.weareforgood.com/episode/284About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging. EPISODE OVERVIEWThe workplace giving campaign that Becky and Jon created using the Impact Arc Framework (3:00)Success comes from the 90% of the iceberg you can’t see (13:00)How to shift from development 1.0 to development 2.0 (16:00)Overview of the first element in the Impact Arc Framework: Staging (21:00)An example of Staging in action (31:30) How Nancy Brinker, founder of Susan G. Komen for the Cure, used Staging (37:00)For more information and episode details visit: www.weareforgood.com/episode/283About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.coThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Madeleine. She helps nonprofits grow giving through strategic and creative community-building services at the nexus of donor engagement. Today, she's demystifying common myths surrounding peer fundraising and patiently outlining the opportunities existing for nonprofits today in a post-pandemic world. Tune in and bring your notepad for this convo that's gold🤩EPISODE HIGHLIGHTSMadeleine’s story and journey to where she is today (3:50)Common myths around peer fundraising (6:00)The opportunity for nonprofits today and the low hanging fruit with peer fundraising (15:00)Tactical steps for launching your peer fundraising program (24:00)Case study of an amazing peer fundraising campaign (29:00)Madeleine’s tips for stewarding well and building believers out of these donors that come through the peer fundraising (32:00)A powerful moment of philanthropy in Madeleine’s life (41:00)Madeleine’s One Good Thing: Doing good should feel good. (44:00)For more information and episode details visit: www.weareforgood.com/episode/282About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.coThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Rob. After witnessing how complicated it could be to do good, he had a vision of making volunteering easier through the use of technology. VOMO takes away all the extra time that goes into managing volunteer events making it simple for you and your teammates to get involved in your own community. After this convo, you know we got nothing but FOMO for VOMO😜💡Learn:How to leverage technology to power our volunteersWhat volunteers are looking for today & how can we better engage themHow VOMO power volunteer management and organization onlineCase study examples of how VOMO powered philanthropy through volunteerismEPISODE HIGHLIGHTSRob’s story and journey to where he is today (3:30)The story and inspiration behind the founding of VOMO (9:00)Case Study: The story of VOMO + Stand Together + 1Day LA partnership to bring a new, innovative volunteer platform to Los Angeles (14:00)VOMO’s scope of work and how someone would utilize the platform (17:00)What a volunteers want today: what they are looking for and how can we as organizations better engage them and give them meaningful experiences (23:00)Case study of an organization that found success engaging and equipping their volunteers through VOMO (27:00)Redefining generosity to include a more holistic approach for today's giver (32:00)A powerful story of philanthropy in Rob’s life (37:00)Rob’s One Good Thing: Advancement and change only happens when we take risks. (42:00)For more information and episode details visit: www.weareforgood.com/episode/281About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. FroThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on The Power of Collectives: Fundraising Circles and Giving Circles. We talk how giving circles enable regular folks to pool their contributions and have proven to be one of the most effective ways to turn smaller gift dollars into a powerful force for community change. Special thanks to Virtuous for convening this discussion with our panel experts: Kyson Bunthuwong (Philanthropy Together), Beverly Brooks Thompson (Carter Global), Chrissy Dupuy (Mary Bird Perkins Cancer Center), Faith Boettger (National Academy of Elder Law Attorneys).EPISODE OVERVIEWTone setting (2:00)Overview of Giving Circles (6:00)Giving Circle Case Study: The Echo Alliance (8:00)Attracting people to your giving circles (19:00)Practical tips and counsel about implementing and managing a giving circle (28:00)Beverly’s One Good Thing: Inviting somebody into the giving circle is a great way to invite them to learn the power of collective impact. (40:00)Kyson’s One Good Thing: Giving circles really get at the heart of values. (40:00)Faith’s One Good Thing: Everyone can be a philanthropist. (41:00)Chrissy’s One Good Thing: Giving circles give you the opportunity to make those personal connections. (41:00)For more information and episode details visit: www.weareforgood.com/episode/280About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.coThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kristen. This Hollywood narrative strategist and impact advisor develops culturally-informed narratives for companies like Netflix, HBO Max, MTV, Disney, and more for more than 100 major film and TV projects. As Chief Impact Officer of The League, she works at the intersection of culture and politics advocating for a future where everyone who makes up the New American Majority can act, engage, and thrive. We're talking about crafting narratives and creating media that is reflective of the communities our missions engage.LearnHow to inspire civic engagement, create systemic change, and craft culturally-informed narrativesThe importance of crafting narratives uplifting the lives and issues of women and communities of colorHow nonprofits can apply this writing and mindset shift to their missions An Overview of The LeagueEPISODE HIGHLIGHTSKristen’s story and journey to where she is today (2:41)Overview of the work of The League (7:30)Guideposts Kristen sees as she advises Hollywood scripts and organizations to move towards inclusive narratives (11:00)Key elements of crafting these culturally informed narratives and how we can they apply them in our missions (16:00)Creating media that's reflective of the communities that our organizations are working with (23:00)Kristen’s advice for how to meet the moment by channeling these ideas and these themes (28:00)A powerful moment of philanthropy in Kristen’s life (33:00)Kristen’s One Good Thing: Take care of each other. (37:00)For more information and episode details visit: www.weareforgood.com/episode/279About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaignThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter