282. Demystifying Peer Fundraising: Unleashing Community to Help Your Org Grow - Madeleine St. John

Meet Madeleine. She helps nonprofits grow giving through strategic and creative community-building services at the nexus of donor engagement. Today, she's demystifying common myths surrounding peer fundraising and patiently outlining the opportunities existing for nonprofits today in a post-pandemic world. Tune in and bring your notepad for this convo that's gold🤩

EPISODE HIGHLIGHTS

• Madeleine’s story and journey to where she is today (3:50)
• Common myths around peer fundraising (6:00)
• The opportunity for nonprofits today and the low hanging fruit with peer fundraising (15:00)
• Tactical steps for launching your peer fundraising program (24:00)
• Case study of an amazing peer fundraising campaign (29:00)
• Madeleine’s tips for stewarding well and building believers out of these donors that come through the peer fundraising (32:00)
• A powerful moment of philanthropy in Madeleine’s life (41:00)
• Madeleine’s One Good Thing: Doing good should feel good. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/282

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit out

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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