We Are For Good Podcast - The Podcast for Nonprofits 287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck
Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.
Episode highlights
- Clay’s unexpected path into a nonprofit career (2:30)
- Value of understanding of the many types of fundraising (6:20)
- How to build an individual giving program (14:40)
- Hallmarks of a great impact statement (20:40)
- Audit your data (26:25)
- How charity:water turns donors into advocates (33:15)
- “Sometimes fundraising is paper towels” (40:45)
- Ensure your systems are operational to sustain a donor program (44:40)
- How to make every donor feel like a major gift donor (50:00)
- Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)
For more information and episode details visit: www.weareforgood.com/episode/287
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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