We Are For Good Podcast - The Podcast for Nonprofits 288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin
Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media + =
Learn
- Core elements & check marks to ensure your marketing infrastructure can scale
- Why little things matter when building/strengthening a brand
- positions that will accelerate your digital growth (& online giving!)
- Compelling case study from One Tree Planted
Episode Highlights
- Diana’s story and journey to where she is today (3:00)
- Being a marketer as an introvert and nature as marketing inspiration (9:00)
- Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)
- Where to start small (26:00)
- Cultivating focus outside of work to inform marketing strategies (30:05)
- Teambuilding (34:30)
- Case study: One Tree Planted (42:30)
- A powerful moment of philanthropy in Diana’s life (50:00)
- Diana’s one (technically two 😉) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)
For more information and episode details visit: www.weareforgood.com/episode/288
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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