

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Aug 20, 2025 • 43min
638. Leading Through Organizational Change: Practical Lessons for Nonprofit Leaders - Jesse Sanchez, The Neurodiversity Alliance
Meet Jesse 🤝 – the dynamic president of The Neurodiversity Alliance and a true champion for seeing the brilliance in every mind.From navigating ADHD and learning differences to finding his voice at UC Berkeley and leading with purpose in the tech world, Jesse’s story is one of resilience, passion, and possibility. He opens up about the mentors who lit the way, the power of belonging, and the movement that’s now reaching over 630 schools to uplift neurodivergent students across the nation.This conversation is equal parts heart and hope. You’ll walk away inspired by Jesse’s vision of a world where every person’s unique abilities are celebrated, and reminded that community is the place where potential turns into transformation.Whether you identify as neurodivergent, love someone who does, or simply want to be part of building more inclusive spaces—you’ll find encouragement, joy, and a renewed belief that together, we rise. 💙Episode Highlights: Jesse’s Journey: From ADHD to National Advocacy (10:15)How to Build Inclusive, Empowering Networks (18:30)Recognizing and Leveraging Your Unique Strengths (25:45)The Highs and Lows of Leading for Neurodiversity (35:00)Jesse’s One Good Thing (50:20)Episode Shownotes: www.weareforgood.com/episode/638About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 18, 2025 • 34min
637. Building Movements, Not Campaigns: Agency, Belief + Community for Nonprofits - Eric Brown, Whiteboard
Eric Brown, Co-Founder of Whiteboard, is a creative visionary dedicated to helping purpose-driven brands make a difference. In a captivating conversation, he shares insights on building movements instead of mere campaigns, emphasizing the importance of community as co-creators. He discusses balancing personal and collective missions to avoid burnout and the powerful role of storytelling in engaging supporters. Eric also inspires listeners to choose belief over cynicism, highlighting how collaborative leadership can lead to meaningful change.

Aug 11, 2025 • 30min
636. Making a Movement: Empowering Action - Jon and Becky
Dive into the heart of community-driven movements! Discover Hannah Lowe's inspiring journey as she rallied support to raise $2 million for her son's treatment. Explore the magic of Giving Tuesday and the significance of genuine connections in fundraising. Learn how focusing on deep relationships can sustain engagement and momentum. The discussion emphasizes the joy of participation while prioritizing well-being, urging listeners to empower their communities and ignite collective action. It's a call to transform passion into impactful movements!

8 snips
Aug 4, 2025 • 30min
635. Making a Movement: Voice + Vision - Jon and Becky
Discover the secrets to making your message resonate. Explore how clear communication builds trust and unites communities, with inspiring stories from leaders at St. Jude and beyond. Learn the importance of authentic storytelling in empowering change and fostering strong support networks. Dive into the art of crafting a compelling vision that invites others to join your mission. This engaging discussion offers insights and practical strategies to help you create a movement that truly makes a difference.

9 snips
Jul 28, 2025 • 31min
634. Making a Movement: Organize + Optimize - Jon and Becky
Nancy Brinker, founder of Susan G. Komen, shares her inspiring journey of transforming a personal promise into a powerful movement against breast cancer. She discusses the vital role of organization and strategy in social movements, illustrated by the successes of initiatives like Movember. The conversation explores how structured systems can enhance impact and empower individuals, particularly in supporting women in recovery. Listeners can expect to gain insights into building movements that are both effective and heartfelt.

8 snips
Jul 21, 2025 • 29min
633. Making a Movement: Mobilize with Purpose - Jon and Becky
What transforms a single idea into a powerful movement? The key is a clear, emotional purpose that inspires action. Hear how innovators like Scott Harrison and Sara Cunningham built trust and sparked nationwide initiatives. Discover practical strategies to engage communities, embrace creativity, and decentralize decision-making. Learn the significance of personal storytelling in motivating collective action and overcoming barriers to participation. This heartfelt discussion offers a roadmap for turning belief into bold, transformative actions!

7 snips
Jul 14, 2025 • 39min
632. Making a Movement: How Movements Begin - Spark, Belief + Generosity - Seth Godin
Bestselling author Seth Godin, a renowned movement maker, shares insights on igniting meaningful change. He emphasizes the importance of starting conversations and building movements through empathy and creativity. Godin highlights that engaging the smallest viable audience can spark greater impact, while embracing imperfection can alleviate the chokehold of fear and perfectionism. Nonprofits are urged to innovate beyond traditional methods and recognize that even small, grassroots movements can drive significant transformation through connection and collaboration.

4 snips
Jul 9, 2025 • 44min
631. Change Leadership, Critical Hope + Building Cultures We Don’t Have to Heal From - Lindsey Fuller, Jon McCoy and Becky Endicott
Join Lindsey Fuller, Executive Director of The Teaching Well, as she redefines leadership with courage and intention. Discover how critical hope can transform daily practices and build resilience in organizations. Lindsay emphasizes that true leadership stems from a place of humanity, care, and essential tools like rest and sabbaticals. She challenges conventional policies to be living and responsive, advocating for shared leadership that values individual experiences. Explore how to combat compassion fatigue and create cultures that nurture rather than heal.

Jul 7, 2025 • 38min
630. From One Wish to a Movement: Disney & Make-A-Wish’s 45-Year Journey - Jamie Sandys + Tajiana Ancora-Brown
In this heartwarming discussion, Tajiana Ancora-Brown, CSR leader at Disney World Resort, and Jamie Sandys, Senior Brand Manager at Make-A-Wish America, dive into the magic of their 45-year partnership. They share emotional stories behind over 150,000 granted wishes, highlighting the joy these experiences bring to children and families. The conversation explores how trust and shared values fuel impactful collaboration. Listeners will laugh, cry, and feel inspired by the power of hope and generosity that transforms lives.

Jul 2, 2025 • 50min
Gather At The Well: Leaving Well - Rest, Sabbaticals + Human-Centered Transitions - Lindsey Fuller and Naomi Hattaway
In this soul-nourishing conversation, Lindsey Fuller is joined by strategist, storyteller, and founder of the Leaving Well framework, Naomi Hattaway. Together, they unpack what it means to lead with intention, especially when it comes to rest, sabbaticals, and workplace transitions that truly center people.From micro-sabbaticals to full-scale cultural shifts, Naomi shares wisdom for how organizations can operationalize rest as a core value—not just a perk. You'll hear powerful insights on how to care for your team through change, reimagine wellness in the workplace, and create brave space for transitions that honor the past and make room for what’s next.This episode is a reminder that we don’t have to choose between humanity and productivity—we can hold both. And it starts with rest.Affirmations: You deserve a workplace that values your humanity as deeply as your contributions.Rest isn’t a luxury—it’s leadership.Every transition is an invitation to honor what was and imagine what’s possible.Episode HighlightsThe Importance of Rest as Policy (02:40)Somatic #1 (02:56)Operationalizing Rest in Organizations (05:52)Deceleration and Onboarding (11:42)Embedding Wellness in Workplace Culture (14:28)Sabbaticals and Employee Retention (17:16)The Ripple Effect of Sabbaticals (20:19)Navigating Sabbaticals in Nonprofits (25:27)Advocating for Rest and Well-being (31:35)Somatic #2: Middle Path Meditation (34:42)The Impact of Transitions on Organizational Culture (37:17)Resources Mentioned: Individual Workplace Transition Nssessment (Naomi Hattaway)Organizational Workplace Transition Assessment (Naomi Hattaway)Episode Shownotes: www.weareforgood.com/episode/leavingwellrestsabbaticalhumancenteredtransitionSupport the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter