We Are For Good Podcast - The Podcast for Nonprofits 664. Working Session: Build Your Next Two Weeks of Content in 1 Hour - Julia Campbell
If creating content feels like a treadmill you can’t quite step off, this Working Session is your reset button. We brought in nonprofit marketing expert and author Julia Campbell to teach you how to build a simple, sustainable content calendar for your next two weeks — in under an hour.
Julia walks us through her signature approach to content planning: one rooted in clarity, consistency, and choosing the platforms that actually support your goals. You’ll learn how to identify your core content buckets, repurpose stories across channels, and build a weekly rhythm that doesn’t burn you out.
Top 3 Takeaways:
- Build Around Four Buckets: Impact, Engagement, Authority, and Human-Centered content give you a reliable weekly structure. When your buckets are clear, your content becomes far easier to plan.
- Work With Your Capacity, Not Against It: If you can’t build your content calendar in an hour, you're probably on too many platforms. Julia breaks down how to evaluate where your audience truly is, what each channel does best, and how to double down without overwhelm.
- Stories Are Your Anchor: One strong story each week — with a hook, emotional resonance, and mission clarity — can power multiple posts across multiple channels. Storytelling is the breadcrumb trail that leads supporters toward deeper understanding (and engagement).
This episode is packed with low-lift, high-clarity tactics to help you show up consistently — without reinventing your content strategy every week.
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let’s get to work.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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