We Are For Good Podcast - The Podcast for Nonprofits 660. Working Session: How to Grow Monthly Donors with Dana Snyder
If you want to raise more monthly gifts at year-end, this Working Session is your new playbook. We’re breaking down the simple changes that make recurring giving more visible, more compelling, and easier for your supporters to say yes to.
Top 3 Takeaways:
1. Make Monthly Giving Impossible to Miss — Clear, separate buttons for one-time and monthly gifts can increase conversions by up to 45%.
2. Lead With Monthly Giving at Year-End — Put recurring giving front and center in your year-end messaging so supporters actually choose it.
3. Test Fast, Learn Fast — Small orgs have the advantage. Simple experiments in copy, ads, or donor journeys can unlock major monthly giving growth.
This episode kicks off our new Working Sessions series — hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let’s get to work.
Episode Highlights:
- The Missed Opportunity: Not Asking for Monthly Gifts (00:42)
- Making Monthly Giving Visible: Website & Button Optimization (02:43)
- Reframing Annual to Monthly Giving (03:17)
- Success Story: Turner Syndrome Foundation’s Campaign (06:10)
- Working Session: Analyzing and Optimizing Current Plans (07:35)
- The Power of Strategic Website & Form Copy (08:14)
- Setting Accessible Monthly Gift Amounts (08:51)
- Humanizing Donor Communications (09:57)
- “Mind Movies”: Relatable, Impactful Storytelling (11:11)
- Practical Donor Engagement Tips for Email Outreach (12:10)
- Dana's One Good Thing: Team Engagement Exercise (13:38)
Episode Shownotes: www.weareforgood.com/episode/660
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