This week’s guest is Tania Bhattacharyya, a LinkedIn strategist and founder of Lumos Marketing, who empowers social impact leaders in online visibility. Tania highlights how nonprofits can utilize LinkedIn for year-end fundraising by spotlighting partners, using gratitude posts, and leveraging tagging for expanded reach. She advocates for engaging supporters through polls to gain insights and encourages the use of personal profiles rather than company pages for authentic outreach. Tania also shares tips on nurturing relationships with direct messages and voice notes.
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question_answer ANECDOTE
Volunteer Recaps Led To Corporate Gifts
Tania shared running a women's addiction treatment program where companies volunteered in many ways during year-end.
Recapping those partnerships on LinkedIn later led to larger corporate gifts from headquarters.
volunteer_activism ADVICE
Leverage Gratitude Posts For Reach
Do publish gratitude recap posts tagging companies and volunteers to spark the LinkedIn ripple effect.
Tagging expands reach, builds trust, and can unlock corporate giving opportunities.
volunteer_activism ADVICE
Use Polls To Surface Interests
Try LinkedIn polls to let lurkers engage easily and signal interest without pressure.
Use poll responses to follow up personally because poll creators can see who voted.
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If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year.
Top 3 Takeaways:
Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, volunteers, and community moments. Tagging people and companies creates a ripple effect that expands reach, builds trust, and even opens doors to corporate giving.
Use Polls to Listen, Not Just Ask — Simple LinkedIn polls help donors and supporters engage without pressure—especially the “lurkers.” Asking what issues matter most gives you insight, follow-up opportunities, and content direction right when you need it.
Lead With Humans, Not Just Logos — Personal profiles outperform company pages every time. Activate a visible leader, board member, or champion to share authentically, and use DMs, voice notes, and quick check-ins to nurture relationships before December 31.
This episode gives you low-lift, high-impact ways to leverage LinkedIn in the final stretch—without burning out or reinventing your entire strategy.
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Episode Highlights:
Harnessing the Ripple Effect with Volunteer Stories (03:01)
Engaging with LinkedIn Polls (06:00)
Building Connections through Direct Messaging (09:00)
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