If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year.
Top 3 Takeaways:
- Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, volunteers, and community moments. Tagging people and companies creates a ripple effect that expands reach, builds trust, and even opens doors to corporate giving.
- Use Polls to Listen, Not Just Ask — Simple LinkedIn polls help donors and supporters engage without pressure—especially the “lurkers.” Asking what issues matter most gives you insight, follow-up opportunities, and content direction right when you need it.
- Lead With Humans, Not Just Logos — Personal profiles outperform company pages every time. Activate a visible leader, board member, or champion to share authentically, and use DMs, voice notes, and quick check-ins to nurture relationships before December 31.
This episode gives you low-lift, high-impact ways to leverage LinkedIn in the final stretch—without burning out or reinventing your entire strategy.
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Episode Highlights:
- Harnessing the Ripple Effect with Volunteer Stories (03:01)
- Engaging with LinkedIn Polls (06:00)
- Building Connections through Direct Messaging (09:00)
- Personal vs. Organizational Posting (11:59)
- Importance of Personal Branding (12:00)
- Leveraging LinkedIn Direct Messages (14:49)
- Year-End Strategies on LinkedIn (15:00)
- Practical Tips for Ongoing Connection (16:00)
Episode Shownotes: www.weareforgood.com/episode/662
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