Tania Bhattacharyya

This week’s guest is Tania Bhattacharyya, a LinkedIn strategist and founder of Lumos Marketing, who empowers social impact leaders in online visibility. Tania highlights how nonprofits can utilize LinkedIn for year-end fundraising by spotlighting partners, using gratitude posts, and leveraging tagging for expanded reach. She advocates for engaging supporters through polls to gain insights and encourages the use of personal profiles rather than company pages for authentic outreach. Tania also shares tips on nurturing relationships with direct messages and voice notes.