The Hidden 20%

Urban gardener, TV producer and author Martha Swales shares how gardening soothes her busy ADHD mind. After producing MasterChef and Nigella Lawson’s Cook, Eat, Repeat, she found viral fame inspiring millions to embrace nature.In this chat with Ben, Martha explores the contrast of her powerhouse producer persona who is always on time and in control VS her messy, sometimes late, fast-moving ADHD mind. She shares how gardening fosters mindfulness, soothes sensory overload, and why getting your hands dirty is the ultimate therapy. Martha also reveals her top beginners tips for budding urban gardeners!00:00 Introduction1:50 How Does Martha Describe Her ADHD brain?2:17 Strengths VS Weaknesses of an ADHD Busy Mind3:21 Tears of Tiny Pond Joy4:12 ADHD: Excessive Quietness VS Uncontrollable Babble4:37 The Beauty of The Tiny Details5:43 ADHD VS Nature’s Natural Patience7:00 Unlocking The Potential of Nature10:22 Martha’s ADHD Diagnosis Journey: Mum Knows Best12:00 The Voice of ADHD Truths From The Best Friend13:23 Martha's Post-ADHD Diagnosis Distress13:39 ADHD Acceptance14:18 Being Kind to your ADHD Mind15:40 Peeling Back The ADHD Onion Layers16:45 ADHD VS Primary School18:06 How a Neurodivergent Diagnosis Can Affect Our Loved Ones19:02 The ADHD Girlfriend Laundry Agreement & Reciprocal Altruistic Bats21:11 When Martha Is At Her ADHD Best22:58 The Firecracker Senior TV Producer VS Being Late To Meet Friends & Getting Lost27:37 I Need Gardening For My ADHD Brain29:40 ADHD Sensory Soothing: Ben’s Moment with his Silver-birch & Martha’s Love of Whittling32:09 Connecting To The Land32:53 Martha’s Top Growing Tips For Beginners35:59 Why Should ADHD’ers Get Gardening?36:54 Cooking & Gardening for Busy ADHD Minds38:18 The Perfect Storm: Cooking, Gardening & ADHD41:16 The Graveyard of ADHD House Plants41:41 What Martha Would Have Done Differently: The Garden VS The Allotment43:43 What Is The Biggest Challenge For An ADHD Gardener?45:28 Martha’s Book: Give It A Grow47:12 The ADHD Cucumber Killer48:37 Praise From The Greats49:53 Martha’s Badge Of Honour & Gratitude___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benMartha Swales @marfskitchengardenIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

Best friends and podcast hosts Kat and Jack bring their signature honesty and humour to a candid conversation about ADHD. Jack, founder of Beautiful Strangers—the creative team behind hit podcasts NewlyWeds and The Girls Bathroom, joins Kat to share what they’ve learned in the year since launching their ADHD podcast, Distracted.In this chat with Ben, they dive into their biggest bugbears with the ADHD community, the reality of private vs. NHS diagnosis, and the fine line between distraction and procrastination. They also explore an often-overlooked topic: how ADHD sensitivity manifests differently in men and women—and why that matters1:45 ADHD: Does like attract like?2:58 Finding Your Neurodivergent Squad3:53 Kat’s ADHD Realisation5:00 Jack’s Mid-Haircut ADHD Realisation5:28 The Journey of an ADHD Diagnosis6:16 Going Private VS 22 Year Waitlist VS ADHD Self-Diagnosis6:52 The Human Experience through an ADHD Lens7:20 Undiagnosed & Needing Medication VS Formally Diagnosed ADHD7:49 Why Kat & Jack decided to start ADHD Podcast, ‘Distracted’9:05 Double ADHD Teamwork is the Dreamwork9:36 Kat & Jacks Advice for starting a Podcast10:12 What inspires Kat & Jack’s ADHD Podcast Topics?11:16 The Most Surprising Thing About ADHD: One Year On12:14 Discovering the Undiscovered: Spreading the Word About ADHD12:46 ADHD in Women VS ADHD in Men13:32 Kat & Jack’s World of ADHD Bugbears15:20 Autism Stigma VS ADHD Stigma15:50 Why Jack Decided Not To Use ADHD Medication17:04 Kat & Jack’s Key Strategies for ADHD's Toughest Challenges18:29 Kat’s Top Tips for Tackling ADHD Procrastination19:03 Distraction VS Procrastination19:24 The Twenty Minute ADHD Game20:32 Letting Go of The ADHD Shame21:04 Brilliant ADHD Brains21:48 The Beauty of ADHD Emotional Extremes and RSD22:52 Intuitive Empathy VS Physical Empathy23:37 When RSD Can Take Over Rationality24:11 Celebrating Women’s ADHD Sensitivity & Shining a Light on Men’s ADHD Sensitivity25:57 Embracing The Power of A Good Cry26:23 Jack’s Dry Years26:58 Kat & Jack’s ND Badges of Honour___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benDistracted @distracted.podcastIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

Record-breaking Arctic explorer and ocean conservationist Pen Hadow achieved the impossible—trekking solo to the North Pole. Now, on his 63rd birthday, he bravely opens up for the first time about his ADHD diagnosis, reflecting on how it shaped his risk-taking, resilience, and focus—for better and worse.In this chat with Ben, Pen unpacks the puzzling contradictions of ADHD—being able to laser-focus on extreme expeditions yet struggling with simple tasks like taking out the bins. They explore how ADHD made him one person at work and another at home, its impact on his family and self-esteem, and why embracing different ways of thinking is crucial for the future of our planet.___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benPen Hadow @penhadowIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

In this discussion, Amanda Perry, an ADHD business mentor and author, shares her experiences after being labeled a 'sickfluencer' in a controversial Daily Mail article. She delves into the true purpose of the Access to Work scheme, highlighting how crucial it is for supporting individuals with ADHD. Amanda tackles common misconceptions about neurodiversity, media influence on public perception, and the emotional journey of those seeking diagnosis. The conversation emphasizes the evolving acceptance of ADHD and the importance of accurate representations in media.

In this engaging conversation, Bella Neale, the Head of Production for the show, joins Ben Branson to reflect on their incredible journey over the past year. They delve into the emotional challenges of sharing personal stories, including Ben's inspiring rise from homelessness to podcast host. The duo also celebrates their Gold win at the British Podcast Awards and the transformative discussions around neurodiversity, emphasizing the importance of feeling seen and fostering community. Expect heartfelt insights and a look at the future of their impactful work!

Professor Amanda Kirby has been a leading voice in the neurodivergent community for over four decades. With a PhD in Education and a background as a GP, her extensive career spans academic research, medical practice, and consultancy. She’s the author of 10 influential books, including the award-winning Neurodiversity at Work and her latest publication, Neurodiversity and Education.In this chat with Ben, Amanda delves into the evolution of neurodivergence awareness, highlights the often-overlooked overlaps between ADHD and Traumatic Brain Injury, and critiques the siloed research and diagnostic processes that are creating serious challenges. She also shares innovative ideas that could potentially save the government billions!___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benAmanda Kirby @progamandakirbyIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

In 2019, Clare Seal hit a breaking point in her life, facing £27K debt with no safety net. But after being diagnosed with ADHD, she rebuilt her relationship with money, becoming a certified financial coach, building a community of over 100k Instagram followers, and writing three books to help others manage their money.In this chat with Ben, Claire opens up about the moment she hit rock bottom, how her ADHD hijacked her bank account and how she went on to use it to rebuild her career, all whilst inspiring others to do the same. From practical tips on tackling Impulse Spending to Self Assessment Tax Hacks, Clare gives some incredible take-aways on how to put your money where it matters.__________________________________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: Joe GraceSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benClare Seal @clare.sealIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

CW: Mental Health, Gore, BloodMarjolein Robertson, celebrated for her raw, relatable humour has taken the comedy world by storm. With widespread acclaim at the Edinburgh Fringe Festival and a coveted spot on The List Hot 100, she has cemented her place as a rising star in comedy.In this episode, Marjolein opens up about being overlooked in the healthcare system, unpacks the link between neurodivergence and PMDD, Adenomyosis, and Endometriosis, and shares the story of her near-death experience. She also reflects on how as an ADHD comedian, the stage is the only place she has control of time._______On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benMarjolein Robertson @marjoleinrobertsonIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

At just 22, Ward Thomas made history as the first UK country act to reach number one. Twin sisters Lizzy and Catherine have firmly established themselves as trailblazers in the British country music scene, but the journey to the top wasn't always smooth.In this chat with Ben, Lizzy and Catherine reflect on how neurodivergence has shaped their identities, creativity, and music. They discuss Lizzy’s feelings of inadequacy as the "dyslexic twin," the struggles of ADHD decision paralysis, the importance of creating space for one another, and the challenges of sibling comparison in a neurodivergent family. The sisters also share why Dyslexic thinkers often thrive as singers and songwriters.Stick around until the end—you might just be treated to a special a cappella performance!_______On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benWard Thomas @wardthomasmusicIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

From West London roots to becoming the first Black CEO of Island Records in the UK and US, Darcus Beese has shaped the music industry, launching stars like Amy Winehouse, Jessie J, Shawn Mendes, and Demi Lovato.He shares the challenges of being a CEO with ADHD, the dangers of relentless work, and how medication brought clarity—allowing him to see the world "in HD" for the first time. Darcus also reflects on growing up as a Black neurodivergent boy in 1970s Britain and unveils the reality of success in the music industry, from Sabrina Carpenter to Chappell Roan._______On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonProducer: Bella NealeVideo Editor: Panos AgamemnosSocial Media Manager: Charlie YoungMusic: Jackson GreenbergBrought to you by charity The Hidden 20% #1203348_____________________________________Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benDarcus Beese @darcuscbYou can buy Darcus' book Rebel With A Cause on Amazon.If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.