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The Hidden 20%

Latest episodes

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Apr 2, 2025 • 41min

Top Autism Expert (Part 1): Genetics & Autism is "an ethical minefield"

In this episode, Ben sits down with Sir Simon Baron-Cohen, one of the most influential, leading figures in Autism research. As the director of Cambridge’s Autism Research Centre, Simon has spent 40 years shaping how we understand autism, from pioneering diagnostic tools to exploring the genetics behind neurodiversity.They unpack the history of autism diagnoses, why prevalence has risen, and the shifting perception from ‘disorder’ to celebrating a different way of thinking. Plus, they dive into some of the most debated topics in autism research - The complexities of empathy and the ethical challenges of genetic studies.This is the First of a Two Part Episode - tune in for some groundbreaking research next week in Part Two!00:00 Introduction2:08 Ben’s Child Asks Simon: 'Are You REALLY the World's Top Autism Expert?'2:50 Back In Time: Autism 40 years Ago4:08 Autism Diagnoses Then vs. Now: How Children & Adults Were Diagnosed 40 Years Ago4:45 The Moment Autism Prevalence Began to Rise5:21 Autism Diagnostic Criteria & Disappearance of Aspergers10:42 The History of Autism11:48 What Sparked Simon’s Interest in Autism?13:44 Societies Beliefs and Understanding of Autism 40 Years Ago15:07 Genetics and The Hidden 20%17:05 Why Autism Isn’t 100% Genetic17:34 Ethical Minefields: Genetics Research VS Autism20:42 Were Scientists Trying to 'Cure' Autism 40 Years Ago?21:57 When We Started Celebrating Autistic Strengths23:23 Brains That Think Differently: The Birth of Neurodiversity24:26 Autism VS Closing The Gender Gap26:39 Brains That Systemise VS Brains That Empathise28:32 Autism & Empathy: Cognitive Empathy VS Affective Empathy35:33 Do Vaccines Cause Autism?36:37 Why Are the CDC Investigating the Correlation Between Autism and Vaccines?39:43 Changing The Way We See Autism: Celebrating the Differences__________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergBrought to you by charity The Hidden 20% #1203348_____________________________________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benSimon Baron Cohen @sbaroncohenIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.
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Mar 26, 2025 • 1h 6min

Millie Mackintosh: "I'm ADHD—But Am I Autistic Too?"

Millie Mackintosh, a reality TV star and entrepreneur, opens up about her struggle with undiagnosed ADHD and Dyspraxia, shedding light on the challenges faced by women in seeking diagnosis. She explains how alcohol became a coping mechanism and shares her transformative journey to sobriety. Millie discusses the blurred lines between ADHD and autism, her experiences with mindfulness, and the necessity of breaking generational cycles for her daughters. With candor, she offers tips for navigating life with ADHD, emphasizing self-awareness and emotional regulation.
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Mar 19, 2025 • 33min

Neurodiversity Celebration Week: "Bringing Us Back Down to Earth"

In light of recent government proposals to cut £5 billion annually from disability benefits by 2030 , it might seem like an odd moment to celebrate neurodivergence—but that’s exactly why we must. In a world where neurodivergence is often used as a pawn in culture wars, it’s more important than ever to pause, raise awareness, and share the reality of thinking differently.For Neurodiversity Celebration Week, Ben revisits some of the podcast’s most powerful moments—from Kit Harington on ADHD & addiction to Tylan Grant on autism & social anxiety, ADHD Love on relationships, and eye-opening conversations on Tourette’s, dyspraxia, dyscalculia, and more. Busting myths, challenging misconceptions, and honouring the resilience of the ND community._____________________________________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.
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Mar 12, 2025 • 52min

Viral Urban Gardener: "Get out of the ADHD noise, and into something real"

Urban gardener, TV producer and author Martha Swales shares how gardening soothes her busy ADHD mind. After producing MasterChef and Nigella Lawson’s Cook, Eat, Repeat, she found viral fame inspiring millions to embrace nature.In this chat with Ben, Martha explores the contrast of her powerhouse producer persona who is always on time and in control VS her messy, sometimes late, fast-moving ADHD mind. She shares how gardening fosters mindfulness, soothes sensory overload, and why getting your hands dirty is the ultimate therapy. Martha also reveals her top beginners tips for budding urban gardeners!00:00 Introduction1:50 How Does Martha Describe Her ADHD brain?2:17 Strengths VS Weaknesses of an ADHD Busy Mind3:21 Tears of Tiny Pond Joy4:12 ADHD: Excessive Quietness VS Uncontrollable Babble4:37 The Beauty of The Tiny Details5:43 ADHD VS Nature’s Natural Patience7:00 Unlocking The Potential of Nature10:22 Martha’s ADHD Diagnosis Journey: Mum Knows Best12:00 The Voice of ADHD Truths From The Best Friend13:23 Martha's Post-ADHD Diagnosis Distress13:39 ADHD Acceptance14:18 Being Kind to your ADHD Mind15:40 Peeling Back The ADHD Onion Layers16:45 ADHD VS Primary School18:06 How a Neurodivergent Diagnosis Can Affect Our Loved Ones19:02 The ADHD Girlfriend Laundry Agreement & Reciprocal Altruistic Bats21:11 When Martha Is At Her ADHD Best22:58 The Firecracker Senior TV Producer VS Being Late To Meet Friends & Getting Lost27:37 I Need Gardening For My ADHD Brain29:40 ADHD Sensory Soothing: Ben’s Moment with his Silver-birch & Martha’s Love of Whittling32:09 Connecting To The Land32:53 Martha’s Top Growing Tips For Beginners35:59 Why Should ADHD’ers Get Gardening?36:54 Cooking & Gardening for Busy ADHD Minds38:18 The Perfect Storm: Cooking, Gardening & ADHD41:16 The Graveyard of ADHD House Plants41:41 What Martha Would Have Done Differently: The Garden VS The Allotment43:43 What Is The Biggest Challenge For An ADHD Gardener?45:28 Martha’s Book: Give It A Grow47:12 The ADHD Cucumber Killer48:37 Praise From The Greats49:53 Martha’s Badge Of Honour & Gratitude___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benMartha Swales @marfskitchengardenIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.
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Mar 5, 2025 • 29min

ADHD in Men vs. Women: "It Sounds Like a Way Worse Deal!"

Best friends and podcast hosts Kat and Jack bring their signature honesty and humour to a candid conversation about ADHD. Jack, founder of Beautiful Strangers—the creative team behind hit podcasts NewlyWeds and The Girls Bathroom, joins Kat to share what they’ve learned in the year since launching their ADHD podcast, Distracted.In this chat with Ben, they dive into their biggest bugbears with the ADHD community, the reality of private vs. NHS diagnosis, and the fine line between distraction and procrastination. They also explore an often-overlooked topic: how ADHD sensitivity manifests differently in men and women—and why that matters1:45 ADHD: Does like attract like?2:58 Finding Your Neurodivergent Squad3:53 Kat’s ADHD Realisation5:00 Jack’s Mid-Haircut ADHD Realisation5:28 The Journey of an ADHD Diagnosis6:16 Going Private VS 22 Year Waitlist VS ADHD Self-Diagnosis6:52 The Human Experience through an ADHD Lens7:20 Undiagnosed & Needing Medication VS Formally Diagnosed ADHD7:49 Why Kat & Jack decided to start ADHD Podcast, ‘Distracted’9:05 Double ADHD Teamwork is the Dreamwork9:36 Kat & Jacks Advice for starting a Podcast10:12 What inspires Kat & Jack’s ADHD Podcast Topics?11:16 The Most Surprising Thing About ADHD: One Year On12:14 Discovering the Undiscovered: Spreading the Word About ADHD12:46 ADHD in Women VS ADHD in Men13:32 Kat & Jack’s World of ADHD Bugbears15:20 Autism Stigma VS ADHD Stigma15:50 Why Jack Decided Not To Use ADHD Medication17:04 Kat & Jack’s Key Strategies for ADHD's Toughest Challenges18:29 Kat’s Top Tips for Tackling ADHD Procrastination19:03 Distraction VS Procrastination19:24 The Twenty Minute ADHD Game20:32 Letting Go of The ADHD Shame21:04 Brilliant ADHD Brains21:48 The Beauty of ADHD Emotional Extremes and RSD22:52 Intuitive Empathy VS Physical Empathy23:37 When RSD Can Take Over Rationality24:11 Celebrating Women’s ADHD Sensitivity & Shining a Light on Men’s ADHD Sensitivity25:57 Embracing The Power of A Good Cry26:23 Jack’s Dry Years26:58 Kat & Jack’s ND Badges of Honour___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benDistracted @distracted.podcastIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.
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Feb 26, 2025 • 46min

ADHD Arctic Explorer: "The Biggest Risk Was The Impact On My Family"

Record-breaking Arctic explorer and ocean conservationist Pen Hadow achieved the impossible—trekking solo to the North Pole. Now, on his 63rd birthday, he bravely opens up for the first time about his ADHD diagnosis, reflecting on how it shaped his risk-taking, resilience, and focus—for better and worse.In this chat with Ben, Pen unpacks the puzzling contradictions of ADHD—being able to laser-focus on extreme expeditions yet struggling with simple tasks like taking out the bins. They explore how ADHD made him one person at work and another at home, its impact on his family and self-esteem, and why embracing different ways of thinking is crucial for the future of our planet.___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benPen Hadow @penhadowIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.
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17 snips
Feb 19, 2025 • 48min

Exposing The Truth Behind ADHD "Sickfluencer" Headlines

In this discussion, Amanda Perry, an ADHD business mentor and author, shares her experiences after being labeled a 'sickfluencer' in a controversial Daily Mail article. She delves into the true purpose of the Access to Work scheme, highlighting how crucial it is for supporting individuals with ADHD. Amanda tackles common misconceptions about neurodiversity, media influence on public perception, and the emotional journey of those seeking diagnosis. The conversation emphasizes the evolving acceptance of ADHD and the importance of accurate representations in media.
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Feb 12, 2025 • 38min

ANNIVERSARY SPECIAL: Ben Branson’s Journey from Homelessness to Hosting The Hidden 20%

In this engaging conversation, Bella Neale, the Head of Production for the show, joins Ben Branson to reflect on their incredible journey over the past year. They delve into the emotional challenges of sharing personal stories, including Ben's inspiring rise from homelessness to podcast host. The duo also celebrates their Gold win at the British Podcast Awards and the transformative discussions around neurodiversity, emphasizing the importance of feeling seen and fostering community. Expect heartfelt insights and a look at the future of their impactful work!
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Feb 5, 2025 • 60min

Top ADHD Doctor Reveals Hard Truths: "ADHD or Brain Injury?"

Professor Amanda Kirby has been a leading voice in the neurodivergent community for over four decades. With a PhD in Education and a background as a GP, her extensive career spans academic research, medical practice, and consultancy. She’s the author of 10 influential books, including the award-winning Neurodiversity at Work and her latest publication, Neurodiversity and Education.In this chat with Ben, Amanda delves into the evolution of neurodivergence awareness, highlights the often-overlooked overlaps between ADHD and Traumatic Brain Injury, and critiques the siloed research and diagnostic processes that are creating serious challenges. She also shares innovative ideas that could potentially save the government billions!___________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benAmanda Kirby @progamandakirbyIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.
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Jan 29, 2025 • 50min

ADHD Tax & Shopping Addiction: Uncovering My 27K "Hidden Problem"

In 2019, Clare Seal hit a breaking point in her life, facing £27K debt with no safety net. But after being diagnosed with ADHD, she rebuilt her relationship with money, becoming a certified financial coach, building a community of over 100k Instagram followers, and writing three books to help others manage their money.In this chat with Ben, Claire opens up about the moment she hit rock bottom, how her ADHD hijacked her bank account and how she went on to use it to rebuild her career, all whilst inspiring others to do the same. From practical tips on tackling Impulse Spending to Self Assessment Tax Hacks, Clare gives some incredible take-aways on how to put your money where it matters.__________________________________On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Host: Ben BransonHead of Production: Bella NealeAssistant Producer: Phoebe De LeiburneVideo Editor: Joe GraceSocial Media Manager: Charlie YoungMusic: Jackson Greenberg Brought to you by charity The Hidden 20% #1203348 _____________________________________ Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benClare Seal @clare.sealIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

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