

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jul 26, 2021 • 40min
These Self-Care Ideas Can Improve Your Sales Career Dramatically with Growth Strategist Gv Freeman
This is episode 384. Read the complete transcription on the Sales Game Changers Podcast website. Gv's TIP FOR EMERGING SALES LEADERS: "Have more patience with yourself, give yourself permission to try and experiment and play. Do it with compassion. Do not beat yourself up. We are our own worst enemies. If we took this voice that lives in our head and if we manifested them out, and we sat them in front of us and we acted like they were our best friend, that voice in our head is a crap talker all day long. We would never want to hang out with that person. He is not our friend, he's not my friend. The more we can improve the self-care and the self-talk to more positive versus negative, the better off we're going to be. So patience, permission and compassion. That's what I would leave you with."

Jul 23, 2021 • 30min
How is Selling the New St. Louis City Soccer Club Team to Town with Sales Leader Edmound Elzy
This is episode 383. Read the complete transcript on the Sales Game Changers Podcast website. EDMOUND'S TIP FOR EMERGING SALES LEADERS: "Think about the margins. That's something that's not really a step but an example of what I'm talking about, if you're making cold calls, what time of day are you calling? What's the time that people are going to typically pick up the phone versus times that they don't? Make sure you push calls into that time. If it's a 5% difference and that increases your chances that you're going to get somebody 5% in the long run and it increases your sales, there's margins like that all across the board throughout the sales process. Whether it's email, whether it's social, whether it's how you present, how you frame things, how you say things. There's all kinds of things that you can take advantage of. Just think about little areas like that where you can get better."

Jul 21, 2021 • 37min
Three Ways Sales Managers Can Become Leaders with Sales Management Expert Wesleyne Greer
This is episode 382. Read the complete transcription on the Sales Game Changers Podcast website. WESLEYNE'S TIP FOR EMERGING SALES LEADERS: "Manage up. When you're trying to grow your career to get to the next step, when you're trying to show your boss that you are the right person for this job, they need to know that you're a strategic thinker, so stop being so much of a tactical manager and start being a strategic manager by managing up."

Jul 6, 2021 • 46min
How These Leaders Discovered Their "Why" After Conquering Chronic Illness and How It Applies to Sales
This is episode 381. Read the complete transcription on the Sales Game Changers Podcast website. JP DAVITT: "Speak from the heart. Allow your spirit to speak through you. Everyone has their own internal vibration and your vibration resonates in your communication, your tone, your nonverbal and even your endurance. Everyone knows as a salesperson how important endurance is. Meditate on speaking with a pure heart and speak it into existence the same way you do your sales goals. Post on your mirror, use the secret to manifest your goals. The more you can speak freely and with a pure heart, the more opportunities that will appear clearly that were meant just for you. The reward for speaking with a pure heart is the physical, financial and emotional freedom." GREGG KIRK: "Joseph Campbell has a famous quote, "Follow your bliss." Follow your passion. The best thing you can do is follow what sets you on fire so that your work is not work, it comes easy and it's easy to do. That's basically what I did. If you're chasing money, that's all you're going to get." TANYA HOEBEL: "With whatever you do in your life, you need to be passionate about. You can't really sell something if you don't believe in the product. For instance, if I sold cars, my why would be because I want to protect other families from having one of their loved ones be involved in such a horrific accident. That would be my why, so you can protect every human driving so that their loved ones don't ever get that phone call. That would be your reason to do what you're doing and it's so important to have the why and be passionate about it."

Jul 6, 2021 • 32min
Deeper Ways to Show Sales Value with Sales Expert Shawn Casemore
This is episode 380. Read the complete transcription on the Sales Game Changers Podcast website. SHAWN'S TIP FOR EMERGING SALES LEADERS: "When you think about value, think about it in the form of a pyramid. There's five different levels of value that we can share with any buyer. Information value simplifies the research, value that helps them determine what they need to determine. Fundamental value is really value itself that ultimately satisfies the basic expectations that the buyers have. There's unique value, that's value that sets you apart from the competition. There's individual value which is the value that satisfies the individual that you're dealing with so you have to pose some questions and be able to understand what they value in order to respond to that and offer that kind of value. Then there's monetary value which is about the return on investment."

Jun 30, 2021 • 39min
How Sales Professionals Can Get Past Their Upper Limits with The Genius Zone Author Gay Hendricks
This is episode 379. Read the complete transcript on the Sales Game Changers Podcast website. GAY'S TIP FOR EMERGING SALES LEADERS: "Take 10 seconds and give yourself 10 seconds of pure appreciation for everything you are and everything you are not. Just 10 seconds of pure appreciation of yourself. It's an essential nutrient. We don't need a whole lot of it, but if you don't give yourself just a little bit of it, you're not going to feel centered all the time. So take a couple of breaths and give yourself 10 seconds of solid, loving appreciation. Then go do that with a few other people you care about today, and watch the magic unfold."

Jun 29, 2021 • 43min
It's Critical for Sales to Communicate Your Value Prop This Way with Maribeth Kuzmeski, PhD
This is episode 378. Red the complete transcription on the Sales Game Changers Podcast website. MARIBETH'S TIP FOR EMERGING SALES LEADERS: "Have your value proposition, video it and make sure it is the best, most crisp value proposition that you believe is a home run. If you don't believe it's a home run yet, do it again and video yourself until you have what you think is the home run. Most people won't take this action step, they'll say, "I don't need to do that" but the best will, because that's how you get better. If you really want to get better, that's how you do it."

Jun 25, 2021 • 31min
How His Sales Force is Recovering Strong with Datasite CRO Todd Albright
This is episode 377. Read the complete transcription on the Sales Game Changers Podcast website. TODD'S TIP FOR EMERGING SALES LEADERS: "It's all about getting a lead and pursuing that lead. If you're a seller and you've got good relationships, I'd call your best customer and ask for a referral. Think about who we sell to, it doesn't matter. We sell to investment bankers, that investment banker knows other investment bankers. That other head of corporate development knows other people. You're probably going to get a really warm introduction if you've done your job and been responsive and covered that account. I would call your best customer and ask them to give you a lead to the best prospect and here's the beauty, it might not be in your patch. But what a wonderful cultural moment that would be when you get to swivel in your chair hopefully one of these days and go to the cube next to you or whatever, or pick up the phone across the country and say, "I've got a lead for you."

Jun 23, 2021 • 40min
Insights on Driving Corporate Impact with Emerging Women in Sales Leaders from Juniper Networks and Cisco
This is episode 376. Read the complete transcription on the Sales Game Changers Podcast website. NICOLE'S TIP FOR EMERGING SALES LEADERS: "The most impactful thing that any of us can do is really understand ourselves, and be able to articulate that really clearly to others. Spend some time getting really deep around what it is that both you're really good at, and energizes you. I would highly recommend looking into Marcus Buckingham's Strengths-based Leadership. He has a lot of guidance around how to do that analysis. Think about your best day at work. What were you doing on that day? Were you talking to large groups of people? Were you working quietly? Were you doing deep analysis? Was it public speaking? Get really, really clear about what it is that you enjoy doing what you want to do, and use that as a guideline.It's often more important what we don't do with our time, because that's what dictates how much time we have to do the things that we want to do. RILEY'S TIP FOR EMERGING SALES LEADERS: "Don't be afraid to tell people what you want and put it out there. It sounds a little a little silly like put it out in the universe and then it'll come, but there is truth in it. If you want to go into leadership, start telling people that that's a goal for you. Ask for mentors to help you in that direction. Be clear about your expectations. Women are special in this industry, and we are an asset to our employers and so we're allowed to have that moment."

Jun 22, 2021 • 31min
Turning Uncertainty into Competitive Sales Advantage with Thrive Author Meridith Elliott Powell
This is episode 375. Read the complete transcription on the Sales Game Changers Podcast website. MERIDITH'S TIP FOR EMERGING SALES LEADERS: "Really do the work day in and day out to start to view uncertainty as opportunity. Start to think of yourself as somebody who runs to the sound of the gunfire and takes action. If you do that, everything else is going to fall in place. Really focus and believe your job is to help others move through that uncertainty. If you help others move through that uncertainty, you are going to move through it flawlessly."


