

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Aug 17, 2021 • 31min
5 Essential Principles Will Make You a Better Sales Leader With Amy Su
This is episode 394. Read the complete transcription on the Sales Game Changers Podcast website. AMY'S TIP FOR EMERGING SALES LEADERS: "The book is called The Leader You Want to Be so I hope everyone takes a moment to pause and think about who is that leader and person you want to be. It's really powerful to take stock and remember who's the authentic leader that you are, what are the values that drive you, what are the principles that guide your interactions with yourself, your teams your customers? Then what are the experiences and skills that you bring to bear and that you've really cultivated and could continue forward?"

Aug 13, 2021 • 30min
What Young Sales Professionals Must Do for Career Success With Akamai's Matthew Cannone and FireEye's Pat Narus
This is episode 393. Read the complete transcription on the Sales Game Changers Podcast website. MATT'S TIP FOR EMERGING SALES LEADERS: "Be optimistic. Nobody likes working for pessimist people. Stay curious, operate with urgency, fall through on what you promise the customer. Be thoughtful, lead with empathy and do it with a smile on your face and good things will come." PAT'S TIP FOR EMERGING SALES LEADERS: "This is specifically directed for young folks. Ignore on job resumes prior experience requirements, 20 years as a salesperson to apply for this job. Put yourself out there, tell these hiring managers you already have your PhD, that means you're poor, you're hungry, you're driven. You will do whatever it takes to get the mission done and drive success for your team and for the customers."

Aug 11, 2021 • 35min
These Strategies Will Help You To Succeed in the Virtual World With KPMG Biz Dev Expert Shannon Jameson
This is episode 392. Read the complete transcription on the Sales Game Changers Podcast website. SHANNON'S TIP FOR EMERGING SALES LEADERS: "Look at the people that you know that may not play in the same space but are well respected and participate in an economic development authority or a citizen's board of some sort, or a relevant not-for-profit board. Get in touch with them and connect and just make it a conversation about what you're seeing and how you're reacting to the changes over the past year. I was really amazed and so appreciative that I had that support system and was able to provide that for others."

Aug 10, 2021 • 33min
Why a Velocity Mindset Can Help You Achieve Bigger and Better Results with Renowned Sales Speaker Ron Karr
This is episode 391. Read the complete transcription on the Sales Game Changers Podcast website. Ron is the author of "The Velocity Mindset." RON'S TIP FOR EMERGING SALES LEADERS: "Stay with your heart. Your heart knows where you need to go so let your heart drive your destiny. Not your mind, because your mind is filled with your limiting thoughts, your stories and all the other stuff we put there. Let your heart drive your destiny."

Aug 6, 2021 • 30min
Why a Bias for Action Is Critical for Today's Sales Success with Amazon Web Services' Sales Leader Sandy Carter
This is episode 390. Read the complete transcription on the Sales Game Changers Podcast website. SANDY'S TIP FOR EMERGING SALES LEADERS: "Have a bias for action. One of the riddles I like to talk about is if you look at a pond and lily pads on the pond, if lily pads double every day – so today you have three lily pads, that means tomorrow there'll be six – at what day would the lily pad be half-full if on day 60 the pond is full? Of course, it's 59 because on day 59 the pond's half-full, on day 60, the pond is full. I use that analogy because that's the speed at which the world works today. Everything is moving quick, so you've got to have that bias for action in what you're doing. Bias for action in getting back to your customers, talking about value, introducing new technology. If you wait, you're going to be sitting there, you're going to think the pond is half-full and you're going to wake up the next day and the pond is full. It's going to be too late. If I have to say one thing, it would be commit yourself to have a bias for action with your customers, and that'll make you a more valuable salesperson."

Aug 5, 2021 • 38min
Community-Based Learning Initiatives with Why Women in Sales Club Cofounder Alexine Mudawar
This is episode 389. Read the complete transcription on the Sales Game Changers Podcast website. ALEXINE'S TIP FOR EMERGING SALES LEADERS: "Get really involved in some of these community-based learning efforts. Clubhouse is a really cool channel for you to be able to learn not just about sales process, there's so many different groups and communities. There's Clubhouse, there's Thursday Night Sales, there's all of these Slack communities, Revenue Collective, all of them. You can connect with so many different salespeople, sales leaders and talk about some of these topics together. My recommendation would be go outside of your company. I think it's really important to have these conversations internally, but more so, what are other companies doing? Always having an ear to the ground of what's going on with other organizations and with other salespeople. I think that is the way forward and I'm a huge proponent of that."

Aug 3, 2021 • 36min
How to Follow Up as a Sales Professional and Stand Apart with Jeff Shore
This is episode 388. Read the complete transcription on the Sales Game Changers Podcast website. JEFF'S TIP FOR EMERGING SALES LEADERS: "Let the personalization drive the nature of the call. You can look at a follow-up call based on saying, "Here's what I have to say, isn't it cool?" or I can look at it and say, "Here's who this human being is and what their needs are." But the more personalized you can make your follow-up, the more effective your follow-up is going to be. I'm not suggesting there isn't a place for having something on the shelf that you can deliver, but before you make that follow-up call, look at your notes and find that sense of personal connection. This ties into a mindset that you want to carry through, every single conversation sets up the next conversation and every conversation starts by reframing back to the last conversation. If you're in your sales call, do not end that sales call unless you're already getting the check. Don't end that sales call without making an appointment for the next call. Then when you make that appointment, what do you say? "Back here we talked about this." The more personal I can make that "this", the better off we're going to be. The more personalized your follow-up is, the more effective your follow-up is going to be.

Jul 30, 2021 • 31min
Insights on Sales Career Evolution with Afinity Customer Operations Leader Anthony Tuggle
This is episode 387. Read the complete transcription on the Sales Game Changers Podcast website. ANTHONY'S TIP FOR EMERGING SALES LEADERS: "I am a big believer in being your authentic self, because I truly believe you get the best out of yourself when you're being authentic. I'm going to leave everyone with a little exercise that I've used in the past that has worked very, very well. I've used it personally, I've shared it with all of my sales professionals and sales reps around the world. That is, what's your MVP? What's your mission? What I mean by mission is what drives you. What's your vision, what you aspire to be? Then, what's your purpose? What guides you? That's going to be the homework for my sales professionals. Go figure out what's your mission, your vision and your purpose. Once you do that, you can be the best you can be and you can be authentic and be the best at who you are."

Jul 28, 2021 • 36min
Courage, Resilience and Leadership in the World's Most Male-Dominated Organization With The Grit Factor Author Shannon Huffman Polson
This is episode 386. Read the complete transcript on the Sales Game Changers Podcast website. SHANNON'S TIP FOR EMERGING SALES LEADERS: "Grit is critical to our success, every single one of our successes. At the same time, understand that it's not a sustainable operating mode. Remember, we're talking about our own hearts, and the hearts of others. That means you've got to take care of yourself, in order to be able to have the strength to employ that grit. What I would say is the piece that you put into practice today is find ways to really go deep and drill down on those parts of The Grit Factor. You want to give yourself the space to do that work, and then give yourself the space to turn off that computer and turn off the cell phone and go spend time with your family. Go outside and move your body, and drink water and eat your vegetables. It really is about taking care of yourself so that you can not only take care of others, but then also go do that hard work that requires that grit. That is that balance that requires boundaries and thoughtful applications. I think we're pushing ourselves pretty hard right now and it's not sustainable unless you put some boundaries on it."

Jul 27, 2021 • 36min
Sales Professionals Will Succeed By Doing This with Success is a Choice Host Jamy Bechler
This is episode 385. Read the complete transcript on the Sales Game Changers Podcast website. This episode was sponsored by Cox Business. JAMY'S TIP FOR EMERGING SALES LEADERS: "Sales professionals fail when they make it about themselves. The more that you can make it about what is best for the customer and how you can meet their needs, the better you'll be. I see too many salespeople trying to make a sale by just giving the, "This is what you got to do because I want you to do it." It's all coming from my standpoint, my point of view, my perspective when the reality is people rarely are going to buy from me just because it's going to help me out. It doesn't matter if you're selling computer parts, airplane parts or you're selling an 18-year-old on why they need to come to your college. If you just give your sales pitch, no matter how great it is, that person must leave the interaction feeling better about themselves."


