

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Oct 1, 2021 • 29min
How to Prevent the Great Sales Resignation with Sales Expert Bob Greene
This is episode 414. Read the complete transcription on the Sales Game Changers Podcast website. BOB'S TIP FOR EMERGING SALES LEADERS: You need to care. You need to care about your salespeople, you need to care about your clients and that's an active engagement. It's more than just lip service. You have to roll up your sleeves and understand where their pain points are, what's impacting them from their customer's perspective, from their perspective and then from their personal lives too. Fred, the word is care.

Sep 29, 2021 • 33min
Learn How to Maximize Impact with Assertive Communication with Paulette Dale
This is episode 413. Read the complete transcription on the Sales Game Changers Podcast website. PAULETTE'S TIP FOR EMERGING SALES LEADERS: "We have to step out of our comfort zone, ladies. We hear that so much, but it's not a meaningless platitude. We need to step so far out of our comfort zones that we have trouble finding our way back. If it feels a little uncomfortable, so what? When I started to be assertive, I felt very uncomfortable. But then I started to see the gains and the feelings of liberation I had, and people's respect for me increased and I liked it. It's a risk-reward type of thing."

Sep 28, 2021 • 38min
Pro Approach to Sales Mindset with Former Baseball Pitchers Geoff Goetz and Mike O'Connor
This is episode 412. Read the complete transcription on the Sales Game Changers Podcast website. MIKE'S TIP FOR EMERGING SALES LEADERS: "If you want to be the best of the best, one of the top performers in any industry, in baseball, you have a limited time physically that you can perform at that level. In sales, people can work their whole life. There's no length of time that you're limited by so it's just as competitive. I work in a super competitive industry, people have a lot of options to purchase a product. Find ways to differentiate yourselves. There's so many products out there, just continue and try to improve each day." GEOFF'S TIP FOR EMERGING SALES LEADERS: "Learn to look at things from a new perspective to maximize, let's just say sales in this particular situation. If you're in a sales interaction, you're going into one or you're preparing for one, really connect to what right looks like. What does success look like for this if it really went well? If I showed up strong, what would that look like? Start building the future you want for how you're going to show up, so when you get there, you're mentally prepared for anything that could come your way. By the way, just by creating the future that you want versus the one you don't want actually starts bringing a stronger version of yourself and you're ready for other things. If you're not ready to do them, then you're not connected to that strong future and you can actually get derailed quite easily. But we need to be prepared for anything and be at our best, just connecting to that will really help as you're going into sales engagements."

Sep 27, 2021 • 10min
IES Live Programs in DC Start on Oct. 8 with Arnold Sanow's Relationship Building
This is episode 411. Read the complete transcription on the Sales Game Changers Podcast website. ARNOLD'S TIP FOR EMERGING SALES LEADERS: "We're going to talk about six key ingredients to get people, be it customers, co-workers, and prospects, to be singing your praises. Everything starts, for example, with your attitude and being reliable and responsive, and we're going to go on from there. I think the #1 reason people go to meetings is also the networking. You'll get that and we're going to give you plenty of time for that."

Sep 24, 2021 • 37min
How TJ Nelson Excels at Sales While Battling Chronic Lyme Disease
This is episode 410. Read the complete transcript on the Sales Game Changers Podcast website. TJ'S TIP FOR EMERGING SALES LEADERS: "Strategies always change, but principles always remain the same. All the information is out there, all the methods are out there. There's no excuse for not having the sales books or the tactics. All that is out there. What makes the biggest difference is the people that actually surrender to the principles of success, because if you can actually enforce these principles on you every day so that it becomes a habit and you're doing all the behavior necessary to hit success, that's when you're going to win. Whenever I go and knock doors, I have certain principles. Right when I get to the neighborhood, I jump out, I'm knocking doors right away, no matter what. I'm not taking my time, I'm letting my brain get hit with it and I go full out. Anytime I'm in a deal, I give it my all. Every single day, I'm doing these behaviors and I'm calling enough people. If you find those principles and you surrender to them and you commit to them, you're going to succeed."

Sep 22, 2021 • 34min
Three Things Will Boost Your Sales Mindset Right Now With The Image Energizer Linda Yates
This is episode 409. Read the complete transcript on the Sales Game Changers Podcast website. LINDAS TIP FOR EMERGING SALES LEADERS: "I alluded to affirmations, and we started our conversation today with visualization. As you go to sleep at night, as you turn off the light, all the lights that you may be looking at, start to take some deep breaths and visualize what you want your life to be. When we were teenagers, this was called daydreaming. When we were little kids, it was make-believe. We as adults I think have forgotten that, and you need to go back to that. If you then think about what it is you really want – not what you don't want, you don't want to be focused on what you don't want. What do you want? Really visualize. If you spend a little bit of time as you're drifting off to sleep putting that into your head, then even if you want to have double the impact, make that a part of your morning routine as you wake up, "What do I see this day?" What is your intention for the day, and what do you want to see happen to this day? Whether or not it happens and whether then the negative self-talk comes in and says, "But it won't happen because of this," really, again, stay with that positive intention and in that visualization, or the daydreaming, or even that make-believe. That will change what chemistry is even going on within your system and in your brain, because what we think about, we become. Where you're at right now, you at one point thought about. I know I see that continually with my clients, I've seen that in my own life. We always need to keep our mindset in wherever it is we want to be going, growing and developing that picture of what it is we want."

Sep 21, 2021 • 36min
Why Your Lack of Urgency Will Destroy Your Sales Career With Dave Kurlan
This is episode 408. Read the complete transcription on the Sales Game Changers Podcast website. DAVE'S TIP FOR EMERGING SALES LEADERS: "Have fun. It's so easy to get caught up in tactics and strategy and steps and methodology and things, but none of that will really help you sell if you aren't enjoying what you're doing and bringing enjoyment to the person that you're talking with. I've seen so many salespeople when we're teaching them how to deliver an opening statement on the phone. Put some life into it. If you could just have some fun and be a little playful, even if you suck, having fun and being a little playful makes you better. "

Sep 17, 2021 • 32min
Sendoso Gets $100M Funding; How it Impacts Sales Efforts With CRO Sam East
This is episode 407. Read the complete transcription on the Sales Game Changers Podcast website. SAM'S TIP FOR EMERGING SALES LEADERS: "Be conscious of the things that you cannot affect within your sales process. As you're in a sales process, if you're hitting a brick wall, you're in a challenging situation, make sure that you're very aware of, "What can I do to change this and what are the resources that I can leverage around me to help move forward? What are the things that frankly, are completely out of my control?" If you waste one second worrying about those, it's one second that could have been spent on things that actually are within your sphere of influence. I think that's increasingly important for how we sell today, because there is a lot more that's out of our control. Not everything is down to you, so that's something that I'm preaching a lot to my sales teams, my sales leaders. Just focus on the things that you can really impact, don't sweat everything else."

Sep 15, 2021 • 45min
Prospecting Strategies During Roller Coaster Times for Women in Sales with Kendra Lee
This is episode 406. Read the complete transcription on the Sales Game Changers Podcast website. KENDRA LEE'S TIP FOR EMERGING SALES LEADERS: "One tip that I would give you today is it doesn't matter that we are in these dynamic roller coaster times, there absolutely is business to be had and we're seeing an uptick in people realizing they need to do things, they need to make changes. My one recommendation is as you are doing new business development, focus on problems that people have right now. Don't try and get them to think more strategically about what they'll need a year from now because they're focused now. Focus on the issues and the problems that you're seeing people have right now and that's how you'll get in the door."

Sep 14, 2021 • 34min
Ten Strategies for Growing Sales on LinkedIn with Judy Schramm and the ProResource Team
Read the complete transcript on the Sales Game Changers Podcast website. JUDY'S TIP FOR EMERGING SALES LEADERS: "Present a very polished and professional image. Go on your LinkedIn profile and upload a header graphic. This is the image that is behind your headshot at the top of your profile. You can take a photo off of your company's website, you can use a city scape, you can use a photo of you speaking at an event, but use that space to tell people something about you." MONA NEFF'S TIP FOR EMERGING SALES LEADERS: "Remember that LinkedIn is a relationship, not a one-night stand, and that you have to be in it for the long haul." ANN MARIE BEEBOUT'S TIP FOR EMERGING SALES LEADERS: "You need to have your featured section filled out. Make sure that you have some evergreen content in the featured section and maybe one recent post or article that you've put out, but give people the resources that they need to take the next step that you want them to take."


