

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Oct 26, 2021 • 33min
Having a Coach Can Be a Sales Game Changer for These Reasons with CoachHub's Michael Mead
This is episode 424. Join the exclusive Institute for Excellence in Sales. Read the complete transcript on the Sales Game Changers Podcast website. MICHAEL'S TIP FOR EMERGING SALES LEADERS: "We talked about the benefits of coaching, that it's an opportunity, it's a game-changer for many of us. If you can, I would suggest get a coach. Go to your organization, potentially, and find out if there are options to be coached and they're receptive. It could even be a game-changer for the organization. Again, I know it's pretty obvious, but getting a coach is an opportunity to develop yourself and become a better person and a better employee. The only other thing I'll repeat is learn to collaborate in your organization, don't forget about selling. It's bringing the organization to bear on a client and I know for myself, if I did not collaborate with people and bring them into the selling process, I would get nowhere."

Oct 22, 2021 • 32min
Building a World-Class Sales Coaching Culture with Former Top Salesforce Producer Ian Koniak
This is episode 423. Join the Institute for Excellence in Sales here. Read the complete transcription on the Sales Game Changers Podcast website. IAN'S TIP FOR EMERGING SALES LEADERS: "The framework I use to call is all based on RGAs, Revenue Generating Activities. Is what I'm doing an RGA or not? And there's two types of RGAs, one is advancement of pipeline – everything you need to do to move your deals forward in a sales cycle – and the second bucket is creation of pipeline – everything you need to do to add additional pipeline. Everything else is noise."

Oct 20, 2021 • 32min
Encourages Women in Sales To Do This for Greater Success with Sales Leader Jennifer Kady
This is episode 422. Join the exclusive Institute for Excellence in Sales. Read the complete transcription on the Sales Game Changers Podcast website. JENNIFER'S TIP FOR EMERGING SALES LEADERS: "Listen and learn to trust your inner voice. There's plenty of times where someone else speaks up and I wish I'd had the thought or I'd had maybe even a better thought and I just didn't do it. Listen and learn how you trust yourself, listen to that voice. Give that a shot. Sometimes we'll stumble, but the more that you do it, I think the more comfortable you'll be. I believe that the success will follow."

Oct 19, 2021 • 30min
Four Tips on Sales Success with You Were Born to Fly Author Daniel Gomez
This is episode 421. Join the exclusive Institute for Excellence in Sales here. Read the complete transcription on the Sales Game Changers Podcast website here. DANIEL'S TIP FOR EMERGING SALES LEADERS: "Perfection kills your dreams. Perfection kills your presentation. It doesn't have to be perfect, ladies and gentlemen. Act in spite of the perfection, act. Many times, I've acted and you figure out the details later. The moment you think that it's perfect, it's going to be too late. By that time, months, years may pass by and I've met so many people, Fred, that waited for that perfect moment and it never comes. Nothing's ever going to be perfect but along the journey, you're going to realize you're going to work on your perfection and it's going to get better and better. Next you know, you're going to look back and you'll be like, how did I get here? It's because you acted in spite of the imperfections that your product, your service, and the presentation that you had. You have to act."

Oct 15, 2021 • 31min
Powerful Strategies for Public Sector Sales with Carahsoft's Will Jones
This is episode 420. Join the Institute for Excellence in Sales here. Read the complete transcript on the Sales Game Changers Podcast website. WILL'S TIP FOR EMERGING SALES LEADERS: it's a perfect time to reassess your sphere of influence in your job, what you're doing, who you're influencing, who you're interacting with. Looking at that and seeing where you can do better things, do better work, interact with more people. In our space, we're lucky to be supporting who we're supporting and I think broadening your sphere of influence is really important. I would leave that with the audience today.

Oct 13, 2021 • 31min
Three Key Mindsets of High-Performing Women in Sales Leaders with Gina Stracuzzi
This is episode 419. Join the Institute for Excellence in Sales here. Read the complete transcription on the Sales Game Changers Podcast website. GINA'S TIP FOR EMERGING SALES LEADERS: "My tip is an introspective one. I want you to really stop and think about what you do on a daily basis, and how many times you don't speak up, or you second guess yourself, or you don't ask for that new challenge. I don't think it's always fear. I think it's sometimes we're just not convinced that we have the time, or that we're smart enough, or good enough, or whatever it is we do to ourselves, and we all do it, male and female. Take a few minutes to stop and think about that and then ask yourself, how is that impacting your sales and your career? Or if you're managing people, the impact that you're having on them."

Oct 11, 2021 • 31min
Fixing Your Broken Lead Generation with Joanne Black
This is episode 418. Join the Institute for Excellence in Sales here. Read the complete transcript on the Sales Game Changers Podcast website. JOANNE'S TIP FOR EMERGING SALES LEADERS: "On LinkedIn, always send a personal invitation and I'd love to get one from you saying that you heard this podcast with Fred, that would be fabulous. I always send a personal response as well, that's how you start a conversation. What I'd like you to do now is one thing I talk to a lot of clients about. Stop, start, continue. If you want to make referrals part of the way you work, you need to stop doing something that isn't working that well. Then you would start with referrals, talk to me first and then start with referrals. Then what are you doing really well that you want to continue? Because we don't have time for everything in our lives. Take that stop, start, continue. That's the best advice I can give you."

Oct 8, 2021 • 27min
Headline Return to In-Person Sales Programs in DC in November, December with Brynne Tillman and Arnold Sanow
This is episode 417. Read the complete transcription on the Sales Game Changers Podcast website. BRYNNE'S TIP FOR EMERGING SALES LEADERS: "Whether it's in person or on social, the bottom line is prospects are human beings and we need to connect human to human. I have templated messages that I tailor. I have a process, but at every single step I'm paying attention to how is this landing with this person? Is this appropriate? I tailor everything I do. I don't have copy-and-paste messages exactly. I make sure that every person feels special. When you tailor the message, when you tailor that outreach, it's the eye contact that you have in person. It's they took the time to learn about me, and I matter. They care about me. If you do nothing else on social or in person, authentically care about the person you're engaging with." ARNOLD'S TIP FOR EMERGING SALES LEADERS: "There's an old saying called moment of truth. Moment of truth means every time you have a meeting, a transaction, or an interaction with anyone, an impression is formed. This impression could be positive or negative, it can help or hinder, it can make or break a relationship. What we need to take a look at and start thinking about, how do I make every touch point or interaction I have with anyone more positive, memorable, and special? What do I need to do on a daily basis to do that? I write my calendar every morning, I say, okay, what am I going to do to make – I look at who I'm going to talk to – more positive, memorable, and special? Again, that would be my takeaway right now at this point."

Oct 5, 2021 • 31min
Women in Sales Ways to Avoid the Confidence Killer Trap with Sheri Traxler
This is episode 416. Read the complete transcription on the Sales Game Changers Podcast website. SHERI'S TIP FOR EMERGING SALES LEADERS: "Embrace that your actions teach you what to believe. When you listen to your body's cues about food, you teach yourself you can be trusted. When you exercise, you change physiology, but you also increase your confidence because you're saying, "I'm a person of integrity." When you prioritize your sleep, you show yourself, "I'm worth taking care of. I matter." With that leading to an action where over the next week, pick something, experiment with it, whether it is walking outside in the sunshine before your sales calls, or if it's something bigger, like, "All right. I'm drawing a line in the sand. I'm going to be done with this diet mentality and start discovering how to intuitively eat."

Oct 5, 2021 • 36min
Perspective Shifting for Successful Sales Leadership with Genein Letford
This is episode 415. Read the complete transcription on the Sales Game Changers Podcast website. GENEIN'S TIP FOR EMERGING SALES LEADERS: "I have a diamond in my hand and I want to remind you that you're a diamond, but your clients and your team members are diamonds as well. When you're looking at them, look and think about the multiple facets that are coloring the way they see the world and be curious about those facets. Don't forget to be curious about your own facets, but if you're looking to improve in perspective-shifting, remember that people are multifaceted and we're all meant to shine bright like a Diamond."


