

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Feb 18, 2022 • 31min
Elite Sales Strategies from Red Hat's Government and Education Sales Leader Nancy Bohannan
This is episode 474. Read the complete transcription on the Sales Game Changers Podcast website. NANCY'S TIP: "Ask for what you need. Be clear on what you need and ask. I'm a firm believer that I need to ask for what I need in all aspects of my life. We were talking about personal relationship, professional, ask for what you need.

Feb 16, 2022 • 34min
How to Give Yourself Permission to Ask for What You Want with Dr. Cindy McGovern
This is episode 473. Read the complete transcript on the Sales Game Changers Podcast website. DR. CINDY'S TIP: "Truly ask for what you want today. Whether it's French fries instead of a salad, that you want somebody else to pick up your kids from school versus you do it, ask for what you want. Just try it in those little areas where there's not such a huge impact where it feels like, "Oh my gosh. If I ask for this promotion and I don't get it, the world will fall," but allow yourself to start asking for what you want and give yourself permission to do that. It will become easier and easier over time. I'd love to hear the success stories."

Feb 15, 2022 • 32min
A Fresh Perspective on Using Curiosity for Sales Success with Dr. Alison Horstmeyer
Dr. Alison Horstmeyer, sales expert, discusses the importance of curiosity in sales and understanding customer needs. She encourages sales professionals to challenge themselves and try new ways of engaging with customers. Cultivating curiosity in junior team members is crucial, and leaders should model and coach behaviors. Curiosity energizes creativity, collaboration, and empathy in sales and helps understand the customer's mindset.

Feb 14, 2022 • 32min
What Hiring Managers Must Seek in Sales Candidates According to Top Recruiters Ken Leiner and Frank Munero
Experienced sales recruiters Ken Leiner and Frank Munero share tips on what hiring managers seek in sales candidates, including track record, solutions and customer knowledge. They discuss qualities of a terrible sales representative and transitioning between startup and large company environments. They emphasize adaptability and treating job interviews like sales calls, while considering the impact of COVID-19 on interviews.

Feb 11, 2022 • 28min
Why Value Selling is Imperative with Supporting Strategies Sales Leader Lynn Stewart
Episode 470 of the Sales Game Changers Podcast. Read the complete transcription on the Sales Game Changers Podcast website. LYNN'S TIP: "Take the time to plan for prospect conversations. I think it all boils down to that. The more you do that, I think you're going to see your close rate and win ratio improve."

Feb 9, 2022 • 29min
1,000 Women in Sales Students Were Empowered when University of Cincinnati Prof Jane Sojka Taught Them This
This is episode number 469. Read the complete transcript on the Sales Game Changers Podcast website. JANE'S TIP: "Resilience is a teachable skill. You may not have learned it, but you can learn it now. Even if it's as simple as failure is an event, not a person. Every time you make a mistake, you remind yourself, failure is an event. It is one thing; you are still a good person. Get over it, move on."

Feb 8, 2022 • 32min
Why a Noble Purpose is Essential for Sales Career Success with Lisa McLeod and Elizabeth Lotardo
This is episode 468. Read the complete transcript on the Sales Game Changers Podcast website. LISA'S TIP: "Noble purpose is both a strategic intent and a methodology. It's based on the research that says salespeople who focus on improving life for customers outperform salespeople focused on targets and quotas. That's really easy to see why. If you had a choice of two salespeople coming to call on you and one sitting in your waiting room, or your virtual waiting room, thinking, "I got to close this deal." The other one's sitting in the virtual waiting room thinking, "How can I help this customer?" You're going to like the second one better." ELIZABETH'S TIP: "Tell a customer impact story. Those stories do so much for your customers, and the ability to describe how you make a difference to others can win them over. They also do a lot for you personally. Talking about how you've made a difference fills you with pride, we release that dopamine, that serotonin, that we know feels so good. People on both sides of the seller relationship are craving that now."

Feb 4, 2022 • 36min
How to Be Successful Selling Without Selling Out With Andy Paul
This is episode 467. Read the complete transcript on the Sales Game Changers Podcast website. ANDY'S TIP: "Keep reading. As a podcaster you might think I'd say listen to podcasts. I think it's great. Please listen to this podcast, listen to my podcast but I still think reading is the most effective way to learn because you're exposed in a medium where people have to lay out a comprehensive cohesive argument. I think if you want to be influenced to learn new things and adopt new perspectives, that's the best way. Whether it's in sales or whether it's to Fred's point, the one we talked about earlier, it's about the world around us, it's biographies of great people and what they've achieved. I love to read and still read history. Just keep reading and keep learning."

Feb 2, 2022 • 45min
How Salespeople Must Respond Now to Fast Changing Buying Behavior With John Asher
This is episode 466. Read the complete transcription on the Sales Game Changers Podcast website. JOHN'S TIP: "We're not going back to normal, so we really have to think about the future. Many, many companies have been innovating during this recession that we've been in and are starting to come out of. Our company now has eight new offerings that we did not have pre-recession. They are either totally new or totally upgraded from an old offering. We're not going back. Think about coming out, when we finally get out, what's the new stuff you've got to offer the new prospects?"

Feb 1, 2022 • 30min
Accepting Doubt as a Catalyst for Change and Confidence in Sales With Marc Pitman
This is episode 465. Read the complete transcription on the Sales Game Changers Podcast website. MARC'S TIP: "Figure out your values. When everything changes and all the strategies go away because of a pandemic or something, knowing what your core values are, those become the compass that you can use to orient yourself. For example, "I don't know what's coming up next, but I know how I want to treat my people, how I want to treat my clients." If you Google values inventory, there's millions of them out there. One's at concordleadershipgroup.com/values. You could just figure out what are your top five, and that will help you make smart decisions quickly."


