Sales Game Changers | Tips from Successful Sales Leaders

This is episode 744. Read the complete transcript on the Sales Game Changers Podcast website. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Find out more about the 15th Annual Sales Excellence Awards here. Today’s show featured an interview with Bryan Jenkins, Vice President of Sales,  RunSignup. BRYAN’S TIP: “Just because someone says no doesn’t mean it’s over. In our world, ‘no’ usually means ‘not today.’ Great reps circle back, stay patient, and win when the time is right.”  

This is episode 743. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode!  Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Faheem Moosa, founder of Consulting Leap. Find Russ on LinkedIn. RUSS’ TIP:  “That phrase, ‘If the pressman doesn’t like it, it ain’t going to work,’ has stayed with me since the 1990s, and it still applies to every sales situation I’ve been in. No matter how senior the buyer is, I’ve learned that the people actually using your product—the ones with their hands on it—are the ones who make or break the deal.” 🚀 Key Takeaways: ✅ The real influencers aren’t always at the top. End users—like press operators, admins, or engineers—can make or break a deal based on their experience with your product. ✅ Get the ground truth before the boardroom pitch. Talking to the people who actually use the technology uncovers insights and blockers that execs and procurement might not even be aware of. ✅ Relationships still matter—especially with users. Building trust with everyday users can uncover deal-closing intel and build lasting loyalty beyond just the contract signers.  

This is episode 742. Read the complete trancription on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Anthony Robbins, the 2025 IES Lifetime Achievement Award recipient, and his daughter Megan Robbins from NVIDIA. Get your tickets to the 15th Annual Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. IES Women in Sales Program Director Gina Stracuzzi also co-hosted the interview. ANTHONY’S TIP: “Early-in-career people have to get a good coach in their corner, they have to have mentors that they engage with, and they have to be really dialed into building subject matter expertise. The relationships Megan is developing today, she will have these relationships for 10 or 20 and sometimes 30 years. Investing in these relationships is really important.” MEGAN’S TIP: “Just show up. Get out there in your community as much as you can, whatever profession or industry you choose. Build out your network.”

This is episode 741. It's a special Women in Sales episode. Read the complete transition on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Souror Humpton from Oracle, the 2025 Jay Nussbaum Rising Sales Star award recipient, and Jessica Scott from Carahsoft, the 2025 IES Partner of the Year. Get your tickets to the 15th Annual Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. SOUROR’S TIP: “Don’t be afraid of rejection. My biggest thing is I pick up the phone and I just make the phone call. Whether it’s your management, whether it’s a customer, whether it’s something that you need from somebody to take that next step. Worst-case scenario, it’s a no, and you move on. But best-case scenario, you get what you had hoped for.” JESSICA’S TIP: “Invest in yourself. Be proactive with getting better at your job by finding a mentor, by attending trainings. They will help with your professional development. Go to the live events, push yourself outside of the comfort zone and just build those connections. That’s how we thrive in this business – off of the connection.”  

This is episode 740. Read the complete trancription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Find out more about the 15th Annual Sales Excellence Awards here. Today’s show featured an interview with Greg Clifton, General Manager – Defense & National Security Group at Intel. Find Greg on LinkedIn. GREG’S TIP: “Show up, add value, and meet somebody new every day. The relationships you build and the trust you establish by being present, engaging in meaningful conversations, and contributing to your industry will set you apart in sales.”

This is episode 739. Read the complete transcription on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales (IES) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show is a Women in Sales episode. The interview was conducted by Center for Elevating Women in Sales Leadership director Gina Stracuzzi.  The guest, Randi Deckard is the Senior Vice President, Growth at BESLER. RANDI’S TIP: “Sales is a conversation. The key is to simplify the complicated, stay curious, and iterate. Success comes from constantly refining, learning, and being 1% better every day.”

This is episode 738. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales (IES)  Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Anne Altman, CEO Everyone Matters, Inc. She was the recipient of the Institute for Excellence in Sales Lifetime Achievement Award in 2013. The show was cohosted by IES Women in Sales program director Gina Stracuzzi. Find Anne on LinkedIn. ANNE'S TIP: "Sales leaders must create possibilities for their teams by asking powerful, forward-thinking questions. Inspire your salespeople by asking, ‘What if we could accomplish this?’ and help them bridge the value of what they’re selling to the impact it can have for customers. Engagement starts with envisioning what’s possible.”

Thia is episode 737. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Kristina Bouweiri, President & CEO at Reston Limousine Service. She’s the Institute for Excellence in Sales Entrepreneurial Sales Leader of the Year. Find out more about the 15th Annual Sales Excellence Awards here. KRISTINA’S TIP: “Our motto has always been never say no. Say yes to whatever the customers want. Everyone’s a customer. That has been our motto for 35 years and it has served us very well.”  

This is episode 736. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Briana Horan, VP of Clinical Sales for Galaxy Diagnostics. BRIANA’S TIP:  “Consistency creates credibility. Whether that’s in developing yourself as a salesperson or in the salesperson of how you show up to your clients, be consistent.”  

This is episode 735. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Jack Daly, the Institute for Excellence in Sales Sales Speaker of the Year. Find out more about the 15th Annual Sales Excellence Awards here. JACK’S TIP:  “Lifelong learning fuels my journey. From paper books to Kindle—and now Audible—I average over 100 books a year by learning on the go. Your degree isn’t the end; it’s just the beginning.”