Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

Do you want to find out how to make funnels that actually drive up your sales and profit margins? If so, I’ve got the guest for you. Today I’m sitting down with funnel expert Daniela Justus, CEO of DEJA, an innovative digital marketing agency. Daniela specializes in creating effective funnels, ads, and online marketing strategies for service providers and coaches. We’re discussing the nuances of funnel marketing, from lead generation to nurturing and conversion, and also getting into the importance of messaging, targeting, and ethical practices in the digital space. You will walk away with practical advice for service providers on building effective funnels, the significance of being clear and authentic in messaging to attract the right clients, and the ongoing process of refining marketing strategies to adapt to changing consumer behavior. ▶︎ Watch the Video Podcast Here! 00:00 — Welcome to the Funnel Deep Dive with Daniela Justice 00:55 — Introducing Daniela: The Funnel Expert 01:42 — The Art of Simplifying Complex Ideas 03:24 — Exploring the World of Funnels 03:57 — Email Funnels vs. Customer Journey: A Detailed Analysis 05:18 — The Strategy Behind Effective Funnels 09:57 — Building a Business: The Role of Funnels 15:21 — Optimizing Your Funnel for the Right Audience 18:47 — The Power of Specificity in Marketing 21:33 — Finding Your Messaging and Audience 22:52 — The Power of Niche Focus: Attracting Ideal Clients 25:28 — The Importance of Authenticity in Marketing 27:39 — Mastering Your Business Funnel for Success 32:55 — Personal Insights and Rapid Fire Questions Resources: Daniela’s Website Daniela’s IG @danielaejustus Daniela’s LinkedIn Daniela’s Facebook Daniela’s Links _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

We are talking about the power of well-crafted freebies in converting email signups to sales. Seriously - you need to viewing freebies as valuable digital products, rather than mere giveaways, that help you to establish authority and trust with your audience. I’ll share my strategies for creating impactful free products, how to incorporate them into marketing efforts, and ways that you can leverage them to grow your email list and sales. We will also go over effective ways to position and promote these free offerings on your website and through email marketing. Trust me, you’ll walk away rethinking your entire approach to freebies and be able to use my strategies to see substantial growth in your business. ▶︎ Watch the Video Podcast Here! 00:00 — Intro to Mastering Freebies 00:30 — The Power of Freebies in Your Business 02:10 — Creating High-Value Free Products: A Step-by-Step Guide 14:55 — Marketing Your Freebies: Strategies for Maximum Impact 23:26 — Analyzing Freebie Performance: Understanding Your Analytics 25:50 — Call to Actions 27:00 — Freebie Masterclass Wrap Up Resources: Check out The Do-ers Membership for entrepreneurs and creators My Free Resources _______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

We are celebrating the community of the Doers Club with special guest and member, Rachel Lopez. Rachel is known for her deep involvement and valuable contributions, particularly in email marketing. Rachel shares her journey from a corporate background to becoming a passionate entrepreneur, offering insights into her approach to email marketing, the importance of trusting one’s instincts, and the value of nurturing both quick and long-term client relationships through targeted email strategies. We get into the differences between social media and email marketing, and why you need to start building something you own rather than just rent. Rachel also answers some rapid-fire questions, and leaves us all with valuable insights on how and why we need to get onto the email newsletter train. ▶︎ Watch the Video Podcast Here! 00:00 — Intro 00:13 — Running The Doers Club 02:13 — Welcoming Rachel 03:10— Rachel’s Entrepreneurial Journey 08:06 — From Corporate to CEO & Mission Statement 11:30 — Email Newsletters 15:13 — Email Automations 19:05 — Hesitancy over Email Lists 22:08 — Building Reliable Income for Profitable Businesses through Email 30:20 — Rachel’s Ideal Client 32:55 — Rapid Fire Questions: This Chapter of Life 33:42 — Rapid Fire Questions: Recent Mistake 34:22 — Rapid Fire Questions: What More People Should Know 35:10— Rapid Fire Questions: What Would You Do Differently Now in Your Business 36:40 — Rapid Fire Questions: Biggest Advice 37:15 — Where to Find Rachel & My Experience with Her in The Doers Resources: ✦ Gal Agency ✦ Follow Gal Agency on IG @gal.agency ✦  High Converting Email List Guide ✦ Join The Doers Yourself _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

We are talking about the distinct roles of email and social media (specifically Instagram) in business marketing. How do you market your business, and which method is best for YOU? The way to find out is figuring out how to specialize each platform's purpose — using social media for branding and first purchases, and email for deeper connections through upsell and cross-sell opportunities. I’m a big fan of the ownership mindset with email marketing, likening it to owning a house versus the temporary nature of social media, which is why I’ve always loved it. If you’ve been looking for advice on how to focus your marketing efforts, this episode is for you. ▶︎ Watch the Video Podcast Here! 00:00 — Email vs. Social Media 00:43 — Marketing or Sales 02:48— Navigating the Volatility of Social Media Platforms 04:02 — The Power of Email: Ownership and Personal Connection 08:14 — Leveraging Email for Vulnerability and Connection 11:20— Mastering Email Marketing: Tips and Strategies 13:48 — The Ultimate Marketing Tool: Ownership and Having Fun Resources: ConvertKit ______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

We are exploring the importance of recognizing the three types of clients - Pockets, Budgets, and Banks - in business. I am going to explain exactly how each client type differs in terms of financial capital and investment capability, ranging from personal spending (Pockets) to significant loans or venture capital (Banks). If you’ve been wanting to optimize your cash flow by figuring out how to tailor services, set prices, and navigate ethical business practices to actually seal the deal, this episode is for you. So let’s really focus in on our budget and strategy and make an informed decision on where to spend our time to bring in the clients we need to thrive. ▶︎ Watch the Video Podcast Here! 00:00 — Introduction to Client Budgets 01:02 — Exploring the Three Types of Clients: Pockets, Budgets, and Banks 04:01 — Deep Dive into Pockets Clients 06:14 — Understanding Budget Clients and Their Needs 08:58 — The World of Bank Clients: Opportunities and Challenges 10:12 — Pros and Cons of Working with Each Client Type 20:00 — My Biggest Advice _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

Join Erica Reitman as she shares her journey of embracing authenticity in business, standing out, and building confidence. Learn about overcoming societal conditioning, finding self-confidence, and daring to take up space. Discover the power of being yourself in revolutionizing your business and becoming a category of one in your industry

Let’s talk about it.

We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by 'Instagram gurus' about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you need to critically evaluate the marketing advice you’ve been given because you’ve been slammed with too much to do all at once, don’t worry, I got you. By the end of these you will know if what you need is to create a closely engaged community, establish a recognizable brand, or focus purely on business growth. ▶︎ Watch the Video Podcast Here! 00:00 — Introduction and Overview 00:34 — The Instagram Guru Myth 01:00 — Understanding Your Audience 02:46 — Building a Brand 05:23 — Building a Business 07:14 — Building a Following 09:44 — Understanding Your Goals and Tailoring Your Strategy 10:44 — Taking Ownership of Your Journey 13:51 — Conclusion and Final Thoughts Resources: ✦ Dial Zero Marketing ✦ Me Time ✦ DIEUX ✦ AS Colour ✦ Mad Happy _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

I’m sitting down with Buy the Blazer CEO Ashley Bennington in a candid discussion of her entrepreneurial journey, specifically the initial stages of her business, the struggles she’s faced, self-investment, and achieving her financial goals (YAY $1 MILLION IN SALES!!). We explore the power of aligning investments with personal values, stepping out of comfort zones, and making the right hires to assist in growth. Ashley takes us through the process of expanding her team and what she’s learned, and how we can all grow by creating a supportive and inspiring community to support us as we grow our businesses. If you’ve been looking for a way to start your business, we’re going to leave you feeling empowered by giving you permission to create something that works for YOU rather than just a one-size-fits-all model. ▶︎ Watch the Video Podcast Here! 00:00 — Introducing Ashley Bennington 01:04 — Family & Owning Your Own Business 02:40 — Balancing Business and Personal Life 02:53 — Reflecting on Business Success 03:56 — Hitting the $1 Million Mark 06:34 — The Shift in Business Goals 10:40 — Building a Team and Scaling the Business 11:42 — The Importance of Onboarding and Efficient Systems 14:38 — The Journey of Entrepreneurship 21:21 — The Power of Going All In 23:36 — The Power of Taking Messy Action 24:32 — The Impact of High-Pressure Careers on Entrepreneurship 25:05 — The Struggles of Corporate Life vs. Entrepreneurship 29:35 — The Importance of Surrounding Yourself with the Right People 30:28 — The Power of Investing in Yourself 32:44 — The Importance of Building a Business that Fits Your Lifestyle 40:42 — The Impact of Negative Comments and Overcoming Them 43:45 — The Importance of Staying True to Your Course 49:20 — The Future Plans and Aspirations 49:44 — Wrapping Up Resources: ✦  Follow Ashley Nicole Bennington on IG @ashleynbennington ✦ Follow Ashley Nicole Bennington on TikTok @ashleynbennington ✦  Follow @BuyTheBlazer ✦ Additional Links ✦ Buy the Blazer Website ______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below