Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

We are talking about the distinct roles of email and social media (specifically Instagram) in business marketing. How do you market your business, and which method is best for YOU? The way to find out is figuring out how to specialize each platform's purpose — using social media for branding and first purchases, and email for deeper connections through upsell and cross-sell opportunities. I’m a big fan of the ownership mindset with email marketing, likening it to owning a house versus the temporary nature of social media, which is why I’ve always loved it. If you’ve been looking for advice on how to focus your marketing efforts, this episode is for you. ▶︎ Watch the Video Podcast Here! 00:00 — Email vs. Social Media 00:43 — Marketing or Sales 02:48— Navigating the Volatility of Social Media Platforms 04:02 — The Power of Email: Ownership and Personal Connection 08:14 — Leveraging Email for Vulnerability and Connection 11:20— Mastering Email Marketing: Tips and Strategies 13:48 — The Ultimate Marketing Tool: Ownership and Having Fun Resources: ConvertKit ______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

We are exploring the importance of recognizing the three types of clients - Pockets, Budgets, and Banks - in business. I am going to explain exactly how each client type differs in terms of financial capital and investment capability, ranging from personal spending (Pockets) to significant loans or venture capital (Banks). If you’ve been wanting to optimize your cash flow by figuring out how to tailor services, set prices, and navigate ethical business practices to actually seal the deal, this episode is for you. So let’s really focus in on our budget and strategy and make an informed decision on where to spend our time to bring in the clients we need to thrive. ▶︎ Watch the Video Podcast Here! 00:00 — Introduction to Client Budgets 01:02 — Exploring the Three Types of Clients: Pockets, Budgets, and Banks 04:01 — Deep Dive into Pockets Clients 06:14 — Understanding Budget Clients and Their Needs 08:58 — The World of Bank Clients: Opportunities and Challenges 10:12 — Pros and Cons of Working with Each Client Type 20:00 — My Biggest Advice _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

Join Erica Reitman as she shares her journey of embracing authenticity in business, standing out, and building confidence. Learn about overcoming societal conditioning, finding self-confidence, and daring to take up space. Discover the power of being yourself in revolutionizing your business and becoming a category of one in your industry

Let’s talk about it.

We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by 'Instagram gurus' about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you need to critically evaluate the marketing advice you’ve been given because you’ve been slammed with too much to do all at once, don’t worry, I got you. By the end of these you will know if what you need is to create a closely engaged community, establish a recognizable brand, or focus purely on business growth. ▶︎ Watch the Video Podcast Here! 00:00 — Introduction and Overview 00:34 — The Instagram Guru Myth 01:00 — Understanding Your Audience 02:46 — Building a Brand 05:23 — Building a Business 07:14 — Building a Following 09:44 — Understanding Your Goals and Tailoring Your Strategy 10:44 — Taking Ownership of Your Journey 13:51 — Conclusion and Final Thoughts Resources: ✦ Dial Zero Marketing ✦ Me Time ✦ DIEUX ✦ AS Colour ✦ Mad Happy _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

I’m sitting down with Buy the Blazer CEO Ashley Bennington in a candid discussion of her entrepreneurial journey, specifically the initial stages of her business, the struggles she’s faced, self-investment, and achieving her financial goals (YAY $1 MILLION IN SALES!!). We explore the power of aligning investments with personal values, stepping out of comfort zones, and making the right hires to assist in growth. Ashley takes us through the process of expanding her team and what she’s learned, and how we can all grow by creating a supportive and inspiring community to support us as we grow our businesses. If you’ve been looking for a way to start your business, we’re going to leave you feeling empowered by giving you permission to create something that works for YOU rather than just a one-size-fits-all model. ▶︎ Watch the Video Podcast Here! 00:00 — Introducing Ashley Bennington 01:04 — Family & Owning Your Own Business 02:40 — Balancing Business and Personal Life 02:53 — Reflecting on Business Success 03:56 — Hitting the $1 Million Mark 06:34 — The Shift in Business Goals 10:40 — Building a Team and Scaling the Business 11:42 — The Importance of Onboarding and Efficient Systems 14:38 — The Journey of Entrepreneurship 21:21 — The Power of Going All In 23:36 — The Power of Taking Messy Action 24:32 — The Impact of High-Pressure Careers on Entrepreneurship 25:05 — The Struggles of Corporate Life vs. Entrepreneurship 29:35 — The Importance of Surrounding Yourself with the Right People 30:28 — The Power of Investing in Yourself 32:44 — The Importance of Building a Business that Fits Your Lifestyle 40:42 — The Impact of Negative Comments and Overcoming Them 43:45 — The Importance of Staying True to Your Course 49:20 — The Future Plans and Aspirations 49:44 — Wrapping Up Resources: ✦  Follow Ashley Nicole Bennington on IG @ashleynbennington ✦ Follow Ashley Nicole Bennington on TikTok @ashleynbennington ✦  Follow @BuyTheBlazer ✦ Additional Links ✦ Buy the Blazer Website ______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

In this Q&A segment, I’m answering all of your questions on my entrepreneurial approach. I go into how much I pay myself and why, my view on growing your business, and my decision to live a minimalist lifestyle so I can reduce my personal expenses and eventually leverage that to win big later by selling one of my ventures. Also, if you’ve been thinking about how you can get into entrepreneurship without having a defined idea, I’ve got just the advice for you. Be sure to ask me a question for the next one, and let me know what your answers to these questions would be! ▶︎ Watch the Video Podcast Here! 00:00 — Intro 00:50 — How Much I Pay Myself 03:50 — Low Pressure 06:04 — Small Salary Perks 10:02 — What Keeps Me Up at Night 11:45 — Business Stresses 14:33 — How to be an Entrepreneur Without an Idea? 17:56 — Big Takeaways Resources: ✦ Ask me a question for the next one: https://teamap.consulting/ig _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

Keeping up to date with trends can really make a difference in the way we tackle our business. Learn from the mistakes of others and know what has been working so you can implement those strategies in your business too! I’m big on researching trends, and it’s okay if you’re not, but I want to show you the value by sharing the 2024 Q1 trend report I create for The Doers. I’m going to be providing you with insights on successful business planning based on my experiences with the business cycles in 2022 and 2023, what I learned from those years, and what I’ve seen others doing that has been working. So if you want to know the three major trends forecasted for all of 2024, I got you. ▶︎ Watch the Video Podcast Here! 00:00 — Introduction and Welcome 01:01 — The Importance of Trend Reports 02:04 — Creating and Understanding Trend Reports 02:44 — Major Trends for 2024 03:17 — The Rise of Anti-Merch 05:25 — The Resurgence of Education 08:50 — The Death of Celebrity 12:07 — Lessons from the Past Year & The Perfect Year Strategy 19:09 — The Impact of Numerology on Business 22:24 — Moving on from Criticizing the Coaching Industry 24:54 — Conclusion and Final Thoughts Resources: ✦ Shop My Anti-Merch Merch (And Get 50% with code ‘PODCAST’) ✦ Free Resources & Recommendations ✦ Dial Zero Marketing ✦ Drew Afualo’s IG ✦ Elyse Myers’s IG ✦ Charli D'amelio TikTok ✦ Selena Gomez TikTok _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below

Xx