Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

Team AP Consulting
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May 8, 2024 • 27min

MINDSET BLOCKS AND WAYS TO OVERCOME THEM

We are shifting the focus from traditional business growth strategies to the pivotal role of mastering one's mindset in entrepreneurship. In order to be successful, we have to put time into the emotional and mental challenges that come with running a business. So I’m going to share personal insights and experiences on how I overcame my mindset blocks. We’re tackling things like imposter syndrome, prioritization issues, and the fear of failure. Highlighting the importance of therapy, resilience, and giving ourselves grace, I’ll also get into strategies for staying true to who you are, managing tasks effectively using tools like the Eisenhower matrix, and the benefits of creating a supportive community through outsourcing. If you need to navigate your mindset as an entrepreneur, this episode will help you create a balanced life where business success and personal fulfillment coexist. ▶︎ Watch the Video Podcast Here! 00:00 — Welcome to the Unfiltered Entrepreneur 00:37 — The Importance of Mastering Your Mind in Entrepreneurship 01:50 — Therapy, Overcoming Mindset Blocks, and Imposter Syndrome 06:01 — Building Resilience and Trust in Your Business 07:25 — The Strategic Benefits of Outsourcing 09:45 — Prioritization and Productivity Hacks for Entrepreneurs 13:55 — Creating Your Own Set of Business Rules 15:48 — Designing a Life That Includes Your Business 20:04 — The Transformative Power of Retreats and Community 22:02 — Closing Thoughts: Building a Successful Relationship with Yourself Resources: Check out the Eisenhower Matrix when you do a Free Trial of The Doers Library ______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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May 7, 2024 • 1h 13min

The Business, Politics, and Mechanics of The Met Gala

Chapters00:00Introduction and Overview02:57The History and Purpose of the Met Gala11:47The Importance of Styling at the Met Gala26:25The Role of Vogue and the Costume Institute30:14The Politics and Decision-Making Behind the Looks35:36The Impact of the Met Gala on Fashion and Culture36:33The Power of Good Styling39:27The Impact on the Fashion Industry49:30The Politics of Being Best Dressed56:37The Influence of Social Media and Influencers
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May 6, 2024 • 50min

STELLA STEPHANOPOULOS ON THE IMPORTANCE OF WELLNESS AND SELF CARE

How do you stay true to yourself in your business? Today, I’m sitting down with Stella Stephanopoulos, the visionary behind the 'Everyday Endorphins' movement and podcast, to discuss how being true to ourselves only strengthens what we offer to our businesses. We go over Stella's journey from starting a fitness blog inspired by her own mental and physical health journey to creating a wellness-focused podcast that champions mental health, movement, and creating real-life connections. Stella's dedication to bringing her whole self to her work is like no other, and it has fostered not only her own growth but also the expansion of her brand through meaningful partnerships and innovative branding strategies, including her collaboration with my very own Dial Zero Marketing for a rebrand that was truly reflected her. Stella's story exemplifies the importance of passion-driven projects and the power of vulnerability in entrepreneurship, and I promise it will leave you with the inspiration to pursue your own goals with confidence and authenticity. ▶︎ Watch the Video Podcast Here! 00:00 — Meet Stella: The Rising Star of Everyday Endorphins 01:16 — Diving Into the Episode: Unfiltered Entrepreneur Welcomes Stella 03:31 — Stella's Journey: From Fitness Blog to Wellness Visionary 06:38 — Embracing Flexibility and Personal Growth 09:34 — The Evolution of Everyday Endorphins and Personal Branding Insights 14:57 — Redefining Success and Ambition Through Self-Reflection 19:17 — Everyday Endorphins: A Journey of Learning and Sharing 24:07 — Exploring Personal Growth and Identity 26:44 — Embracing Failure and Personal Challenges 28:15 — Inspiring Stories of Collaboration and Confidence 33:25 — The Power of Authentic Experiences and Partnerships 38:02 — Balancing Entrepreneurship with a Full-Time Job 41:43 — Looking Forward to Future Ambitions and Growth Resources: Stella’s IG Everyday Endorphin’s IG Everyday Endorphins Website Everyday Endorphins Podcast TeamAP Consulting: Podcast Page Listen to Everyday Endorphins “EP #56- The Pippins: Destigmatizing The Conversation on Mental Health with Brigitte and Chris Norton, CEO Equinox Hotels” Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Apr 22, 2024 • 39min

DANIELA JUSTUS ON CREATING AUTOMATED FUNNELS THAT *ACTUALLY* CONVERT

Do you want to find out how to make funnels that actually drive up your sales and profit margins? If so, I’ve got the guest for you. Today I’m sitting down with funnel expert Daniela Justus, CEO of DEJA, an innovative digital marketing agency. Daniela specializes in creating effective funnels, ads, and online marketing strategies for service providers and coaches. We’re discussing the nuances of funnel marketing, from lead generation to nurturing and conversion, and also getting into the importance of messaging, targeting, and ethical practices in the digital space. You will walk away with practical advice for service providers on building effective funnels, the significance of being clear and authentic in messaging to attract the right clients, and the ongoing process of refining marketing strategies to adapt to changing consumer behavior. ▶︎ Watch the Video Podcast Here! 00:00 — Welcome to the Funnel Deep Dive with Daniela Justice 00:55 — Introducing Daniela: The Funnel Expert 01:42 — The Art of Simplifying Complex Ideas 03:24 — Exploring the World of Funnels 03:57 — Email Funnels vs. Customer Journey: A Detailed Analysis 05:18 — The Strategy Behind Effective Funnels 09:57 — Building a Business: The Role of Funnels 15:21 — Optimizing Your Funnel for the Right Audience 18:47 — The Power of Specificity in Marketing 21:33 — Finding Your Messaging and Audience 22:52 — The Power of Niche Focus: Attracting Ideal Clients 25:28 — The Importance of Authenticity in Marketing 27:39 — Mastering Your Business Funnel for Success 32:55 — Personal Insights and Rapid Fire Questions Resources: Daniela’s Website Daniela’s IG @danielaejustus Daniela’s LinkedIn Daniela’s Facebook Daniela’s Links _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Apr 15, 2024 • 30min

HOW TO CREATE HIGH CONVERTING FREEBIES

We are talking about the power of well-crafted freebies in converting email signups to sales. Seriously - you need to viewing freebies as valuable digital products, rather than mere giveaways, that help you to establish authority and trust with your audience. I’ll share my strategies for creating impactful free products, how to incorporate them into marketing efforts, and ways that you can leverage them to grow your email list and sales. We will also go over effective ways to position and promote these free offerings on your website and through email marketing. Trust me, you’ll walk away rethinking your entire approach to freebies and be able to use my strategies to see substantial growth in your business. ▶︎ Watch the Video Podcast Here! 00:00 — Intro to Mastering Freebies 00:30 — The Power of Freebies in Your Business 02:10 — Creating High-Value Free Products: A Step-by-Step Guide 14:55 — Marketing Your Freebies: Strategies for Maximum Impact 23:26 — Analyzing Freebie Performance: Understanding Your Analytics 25:50 — Call to Actions 27:00 — Freebie Masterclass Wrap Up Resources: Check out The Do-ers Membership for entrepreneurs and creators My Free Resources _______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Apr 8, 2024 • 41min

RACHEL LOPEZ ON HOW TO BUILD AN INTENTIONAL EMAIL MARKETING LIST

We are celebrating the community of the Doers Club with special guest and member, Rachel Lopez. Rachel is known for her deep involvement and valuable contributions, particularly in email marketing. Rachel shares her journey from a corporate background to becoming a passionate entrepreneur, offering insights into her approach to email marketing, the importance of trusting one’s instincts, and the value of nurturing both quick and long-term client relationships through targeted email strategies. We get into the differences between social media and email marketing, and why you need to start building something you own rather than just rent. Rachel also answers some rapid-fire questions, and leaves us all with valuable insights on how and why we need to get onto the email newsletter train. ▶︎ Watch the Video Podcast Here! 00:00 — Intro 00:13 — Running The Doers Club 02:13 — Welcoming Rachel 03:10— Rachel’s Entrepreneurial Journey 08:06 — From Corporate to CEO & Mission Statement 11:30 — Email Newsletters 15:13 — Email Automations 19:05 — Hesitancy over Email Lists 22:08 — Building Reliable Income for Profitable Businesses through Email 30:20 — Rachel’s Ideal Client 32:55 — Rapid Fire Questions: This Chapter of Life 33:42 — Rapid Fire Questions: Recent Mistake 34:22 — Rapid Fire Questions: What More People Should Know 35:10— Rapid Fire Questions: What Would You Do Differently Now in Your Business 36:40 — Rapid Fire Questions: Biggest Advice 37:15 — Where to Find Rachel & My Experience with Her in The Doers Resources: ✦ Gal Agency ✦ Follow Gal Agency on IG @gal.agency ✦  High Converting Email List Guide ✦ Join The Doers Yourself _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Apr 1, 2024 • 17min

EMAIL VS SOCIAL: WHAT YOU NEED TO KNOW WHEN BUILDING LONGEVITY IN YOUR BUSINESS

We are talking about the distinct roles of email and social media (specifically Instagram) in business marketing. How do you market your business, and which method is best for YOU? The way to find out is figuring out how to specialize each platform's purpose — using social media for branding and first purchases, and email for deeper connections through upsell and cross-sell opportunities. I’m a big fan of the ownership mindset with email marketing, likening it to owning a house versus the temporary nature of social media, which is why I’ve always loved it. If you’ve been looking for advice on how to focus your marketing efforts, this episode is for you. ▶︎ Watch the Video Podcast Here! 00:00 — Email vs. Social Media 00:43 — Marketing or Sales 02:48— Navigating the Volatility of Social Media Platforms 04:02 — The Power of Email: Ownership and Personal Connection 08:14 — Leveraging Email for Vulnerability and Connection 11:20— Mastering Email Marketing: Tips and Strategies 13:48 — The Ultimate Marketing Tool: Ownership and Having Fun Resources: ConvertKit ______ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Mar 25, 2024 • 24min

POCKETS, BUDGETS AND BANKS

We are exploring the importance of recognizing the three types of clients - Pockets, Budgets, and Banks - in business. I am going to explain exactly how each client type differs in terms of financial capital and investment capability, ranging from personal spending (Pockets) to significant loans or venture capital (Banks). If you’ve been wanting to optimize your cash flow by figuring out how to tailor services, set prices, and navigate ethical business practices to actually seal the deal, this episode is for you. So let’s really focus in on our budget and strategy and make an informed decision on where to spend our time to bring in the clients we need to thrive. ▶︎ Watch the Video Podcast Here! 00:00 — Introduction to Client Budgets 01:02 — Exploring the Three Types of Clients: Pockets, Budgets, and Banks 04:01 — Deep Dive into Pockets Clients 06:14 — Understanding Budget Clients and Their Needs 08:58 — The World of Bank Clients: Opportunities and Challenges 10:12 — Pros and Cons of Working with Each Client Type 20:00 — My Biggest Advice _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you check out our FREE downloads page for even more incredible resources made specifically for you. Follow us on IG here! And check out all the other phenomenal podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below
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Mar 18, 2024 • 50min

ERICA REITMAN ON THE POWER OF AUTHENTICITY IN BUSINESS

Join Erica Reitman as she shares her journey of embracing authenticity in business, standing out, and building confidence. Learn about overcoming societal conditioning, finding self-confidence, and daring to take up space. Discover the power of being yourself in revolutionizing your business and becoming a category of one in your industry
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Mar 13, 2024 • 15min

[Walk + Talk] What I Mean By “It’s Not Hard It’s New”

Let’s talk about it.

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