Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies Your #1 Pricing Question Answered: Am I Priced Too High/Low?
I get it. Pricing your services is TOUGH. When I had to price my offers with Team AP Consulting Dial Zero Marketing, I had to figure out what was right for me. So how do you figure that out for yourself? The key is brand presence, market research, client expectations, and the overall ecosystem of your sales. We need to balance not underpricing or overpricing services, and I give you my iconic steakhouse vs. Applebee’s metaphor to help clarify this point in the episode. If you’ve been struggling with finding the price that’s just right for your business to be profitable, this episode will help you figure out what your next steps are. Let’s get those sales figures up!
00:00 — The Importance of Pricing in Business 01:42 — Understanding Your Pricing Ecosystem 02:14 — Real-Life Examples of Pricing Strategies 03:40 — Being Confident in Your Pricing 08:05 — Creating Value and Chatter with Your Pricing 11:58 — The Steakhouse vs. Applebee's Pricing Analogy 17:40 — What You MUST Know About Pricing 20:19 — Final Thoughts on Pricing Strategies
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