EMAIL VS SOCIAL: WHAT YOU NEED TO KNOW WHEN BUILDING LONGEVITY IN YOUR BUSINESS

We are talking about the distinct roles of email and social media (specifically Instagram) in business marketing. How do you market your business, and which method is best for YOU? The way to find out is figuring out how to specialize each platform's purpose — using social media for branding and first purchases, and email for deeper connections through upsell and cross-sell opportunities. I’m a big fan of the ownership mindset with email marketing, likening it to owning a house versus the temporary nature of social media, which is why I’ve always loved it. If you’ve been looking for advice on how to focus your marketing efforts, this episode is for you.

▶︎ Watch the Video Podcast Here!

00:00 — Email vs. Social Media

00:43 — Marketing or Sales

02:48— Navigating the Volatility of Social Media Platforms

04:02 — The Power of Email: Ownership and Personal Connection

08:14 — Leveraging Email for Vulnerability and Connection

11:20— Mastering Email Marketing: Tips and Strategies

13:48 — The Ultimate Marketing Tool: Ownership and Having Fun

Resources:

• ConvertKit

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