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How To Sell More

Latest episodes

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Sep 26, 2023 • 26min

Why Storytelling Works | John Livesay

In this episode, we dive deep into the magic of emotional storytelling in sales. John Livesay, the "Pitch Whisperer," shares how a simple story can transform a sales pitch from good to unforgettable. - Emotions Over Logic: Buying decisions are often emotional, not just logical. - The Power of Stories: A well-crafted story sticks in the mind better than dry facts. - Structuring Your Tale: Learn the four-part structure that makes any story compelling. Dive into these gems and more, and find out how to change the way you sell.   John Livesay, celebrated as "The Pitch Whisperer," is not just a master of sales but a storytelling maestro. With accolades like salesperson of the year at Conde Nass and lectures at top universities, John truly knows the art of the pitch.  Join us as we learn from the best in the business!  
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Sep 24, 2023 • 14min

What NBC's 'The Office' Taught Me About Sales

Ever wondered what sales secrets lie in NBC's "The Office"? Mark Drager dives deep into the hit show, revealing a treasure of sales wisdom. He believes authenticity in sales, as shown by Michael Scott, can lead to unexpected triumphs. In this episode, you'll discover: - The power of genuine relationships in sales. - How to navigate and win in office politics. - The importance of resilience in the face of rejection. These insights, drawn from the antics of Dunder Mifflin, are more than just TV fun. They're real-world strategies. Business isn't just about numbers; it's about people and relationships. Understanding the nuances of interpersonal dynamics can give you an edge. Tune in, and arm yourself with sales strategies that even Dwight Schrute would envy.
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Sep 23, 2023 • 24min

Why You Need to Know Your Margins | Stephen Scoggins

Welcome to a game-changing episode of "How To Sell More." This episode dives deep into the world of construction and sales. Our guest, Stephen Scoggins, shares an eye-opening point: knowing your costs can make or break your business. Here's what you'll learn from this episode: - How delivering top-notch service can give you a competitive edge. - Why understanding your costs is the secret sauce to business growth. - Strategies for scaling your business without losing your shirt. Don't miss these golden nuggets of wisdom! Meet our esteemed guest, Stephen Scoggins. He's not just a business owner; he's a titan who owns seven high-revenue businesses. With a podcast boasting over 4 million views, Stephen has insights that you won't want to miss.  
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Sep 22, 2023 • 24min

What Is A Brand?

What is a brand?  It's more than just a logo or a catchy slogan. Mark Drager dives deep, revealing that a brand is the pulse of a business, defining how people feel and think about it. In this episode, discover: - That branding is beyond just visuals—it's about feelings and experiences. - How every interaction, big or small, crafts your brand's story. - The power of emotional connections in building brand loyalty. Brands aren't just business tools; they're the stories we tell and the feelings we share. In today's competitive market, understanding your brand is crucial. Listen in and learn why mastering your brand can be the key to skyrocketing sales and fostering lasting connections.  
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Sep 21, 2023 • 25min

Get Started with Content Marketing | John Egan

In this episode of "How To Sell More," we dive deep into the power of content marketing. Our guest, John Egan, shares that content is not just about selling—it's about building trust.   This episode brings you insights on: - How trust and authenticity can boost your sales. - The importance of planning and strategy in content marketing. - Why content marketing is a long-term game worth playing. Join us to unpack these golden nuggets!   Meet John Egan: A former journalist turned content marketing guru, John has been at the helm of successful startups and runs Jawhawk Media. With accolades from renowned institutions and a client list including Forbes and Experian, he's a voice worth listening to. Dive in with us!  
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Sep 20, 2023 • 16min

Think Like Your Customers

  Ever wonder what makes a sale truly successful?** Mark Drager *dives deep into the heart of selling in this episode. He believes it's more than just product knowledge; it's about truly understanding your customer.   In this episode, you'll discover: - How empathy can transform your sales game. - Why the buyer's unique experience is the real key. - The power of adaptable sales strategies. These insights are game-changers for anyone in sales.   The world of business is evolving. Customers now seek genuine connections and trust. Listen in to find out why understanding your customer is the secret weapon every sales and marketing pro needs.  
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Sep 19, 2023 • 23min

Why Answering Questions Makes You A Leader | Tony Whatley

In today's episode, we explore the true meaning of "providing value." Our guest, Tony Whatley, shares a powerful truth: real, human connections online make all the difference.   Here's what you'll learn: - Authentic chats online beat fake ones, always. - True power isn't just about money; it's about influence. - Giving more than you take makes you a leader in any group. Don't miss these golden nuggets of wisdom.   Meet Tony Whatley. A genius in business with over 20 years of experience. He's made websites, written a top book, and helped many. Tony's journey from starting businesses part-time to teaching others the way. His goal? Help you be your best.  
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Sep 18, 2023 • 11min

Sales Lessons from the American Gladiators

On this episode of "How to Sell More," Mark Drager delves deep into unexpected lessons from an unlikely source: "American Gladiators." He reveals how the journey of turning a simple idea into a top-rated 90's show mirrors the challenges and solutions in the world of sales. - Starting with a mere idea can be the first step to a grand success. - Testing and refining ideas with real people is crucial. - Facing challenges head-on and being bold can set you apart. In the fast-paced business world, it's easy to feel lost or overwhelmed. Yet, by understanding the principles of turning a concept into reality, you have the potential to excel. Don't miss out; tune in to discover strategies that every entrepreneur, sales, and marketing professional needs to know.
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Sep 17, 2023 • 26min

Why Visibility Beats Ability | Tom Storey

Ever wondered what it takes to climb the ladder of success in real estate? This episode shines a spotlight on the magic words: "Patience, consistency, and execution." Our guest, Tom Storey, shares a key insight: success is less about reinventing the wheel and more about recognizing and adhering to foundational principles.   In this enlightening chat, you'll discover: - The transformative power of a growth mindset. - Three pillars that differentiate top sellers from the rest. - The unmatched value of content that educates over entertains. So, if you're keen to unlock the secrets of success, this episode is a must-listen.   Meet Tom Storey: A luminary in Canadian real estate, Tom stands tall among the top 35 Realtors under 35 in Canada. A regular voice in Toronto's media scene, he's not just about selling homes; he's about imparting wisdom on the dynamic world of real estate.  
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Sep 16, 2023 • 22min

Unhinged Marketing: Break Boundaries and Win

In today's episode, we dive deep into the world of "Unhinged Marketing." Mark Drager teaches us about the power of being different in the crowded marketplace. It's not just about being noticed; it's about leaving a lasting impression.   What will you discover today? - How standing out can put your brand in the spotlight. - The secret to knowing your audience and pushing their boundaries. - Why staying true and authentic keeps your brand grounded.   Every business wants to stand out. But not every business knows how. Unhinged Marketing might be the bold move you've been searching for. Tune in and learn how to take your brand to new heights  

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