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How To Sell More

Latest episodes

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Oct 26, 2023 • 25min

YouTube for Business: How to Generate Leads Pt 3 | Evan Carmichael

In part three of our three-part series, Evan Carmichael and Mark Drager go further into the transformative power of visual content. Evan emphasizes that effective visual content isn't just about telling a story—it's about showing it vividly. - Visual content can revolutionize brand recognition.  - Platforms like YouTube influence decisions and build trust. - Consistency and authenticity in content is the key to growth. Dive in and harness the tools you need to grow your business!  With millions of followers across multiple platforms, four authored books, and a mission to boost self-belief, Evan's influence is undeniable. From biotech to salsa dancing, his journey is both inspiring and diverse.
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Oct 25, 2023 • 29min

YouTube for Business: How to Generate Leads Pt 2 | Evan Carmichael

In part two of our three-part series, Evan Carmichael sheds light on the immense potential of YouTube, not just for ad revenue but as a source of unparalleled opportunities across multiple domains. -Learn why patience, commitment, and a zest for the journey are crucial, especially in a world that often seeks instant gratification.  - Discover the profound impact of genuine passion in content creation and how it can shape a brand's trajectory. -Understand the significance of self-awareness in content creation and why aligning with one's strengths can be a game-changer. Meet Evan Carmichael, a visionary who #Believes in entrepreneurs. With a resume boasting feats like building a biotech software company at 19, running a YouTube channel with over 3 million subscribers, and being dubbed the "modern-day Napoleon Hill", Evan's mission is to embolden people to #Believe in themselves.
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Oct 24, 2023 • 22min

YouTube for Business: How to Generate Leads Pt 1 | Evan Carmichael

Evan Carmichael joins the How To Sell More Podcast in this three-part series to share his valuable insights on what it really takes to build a brand in today's competitive business arena.  In this installment, we discuss the following: - The depth of thought leadership versus fleeting influencer tactics. - The essence of genuine audience engagement and its impact on trust. - Balancing the immediacy of direct marketing with the enduring foundation of brand building. Evan, with his vast experience ranging from venture capitalism to setting world records and boasting millions of followers across all platforms, stands as a leading figure for entrepreneurs.  
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Oct 19, 2023 • 27min

Social Proof: Make the Invisible Visible

  Join Mark Drager in today's episode of “How To Sell More”, as he delves deep into the concept of "Social Proof." Mark Drager lays it out: we're in a digital age, and trust is golden. Here are some pivotal learnings awaiting you in this episode:  - How social proof is your ticket to building trust. - The many faces of validation, from customer praise to media buzz. - The art of weaving this proof into every business story you tell.  Trust us, these are game-changers. In the dynamic business world, skepticism isn't just occasional—it's the norm. Every leader, sales pro, or marketer faces the daunting challenge of piercing through doubts and establishing genuine trust. Yet, there's a silver bullet that can make this challenge a tad easier. Tune in, and equip yourself with strategies and insights on how to turn the tables using the undeniable power of social proof, making every business interaction more meaningful and impactful.  
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Oct 17, 2023 • 23min

Your Network is Your Net Worth | Charles Byrd

In this episode, we chat with networking expert Charles Byrd. We discuss how real relationships in business are about more than just deals; they're built on genuine interactions that create strong bonds within the community. Authenticity is Key: True connections come from the heart, not just the mind. Leadership in Communities: Being an active voice makes you the trusted expert. Structured Conversations Win: A clear strategy in talks leads to better outcomes. Join us as we reveal insights that are crucial for anyone aiming to enhance their business networks.  
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Oct 11, 2023 • 24min

Why Complexity Kills Businesses | Bonus Talk with Rand Fishkin

In this bonus episode, we dive deep into the magic of focus. Rand Fishkin, a mastermind in marketing, shares that having a clear vision can be the key to business success. What will you learn today?   - The unmatched power of keeping a laser-like focus for business growth. - Why distractions, though tempting, can derail your success story. - The role strong leaders play in steering the ship with clarity and purpose.   So, get ready to unlock the secrets to thriving in business! Meet Rand Fishkin, the brains behind SparkToro, a leading name in audience research software. Dedicated to bettering marketing, Rand shares his wisdom through writings, talks, and even a book!  
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Oct 10, 2023 • 33min

Find the Right Audience | Rand Fishkin

In this enlightening episode, we dive deep into the art and science of audience research.  Our esteemed guest sheds light on the transformative magic that happens when businesses truly understand their audience.  Key Insights from the Episode: Beyond demographics: Discovering the deeper layers of audience behavior and preferences.  The predictive advantage: How knowing your audience today can forecast trends of tomorrow.  The risks of flying blind: Why businesses that skip audience insights often miss golden opportunities.  Meet Rand Fishkin: the visionary behind SparkToro, creators of leading audience research software. With a career centered on elevating marketing practices, Rand’s insights and experiences, documented in his book "Lost and Founder," are a treasure trove for any business enthusiast.  Check his website sparktoro.com to learn more Follow Rand on IG: @randderuiter
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Oct 5, 2023 • 15min

3 Hidden Profit Centers

  Unlock the secret chambers of profitability with Mark Drager in this enlightening episode of "How To Sell More." This journey reveals three hidden profit centers that every service-based business unknowingly possesses. Mark, with his signature blend of wisdom and practicality, unfolds how businesses often see only the obvious profit source: the primary service or product they offer.   Let's dive deep into the pivotal learnings awaiting you in this episode.  - Expanding Profit Horizons: Learn to identify and leverage multiple profit centers beyond your primary service. - Monetizing Expertise: Understand how your specialist knowledge can be transformed into a profitable educational platform. - Efficiency and Scalability: Uncover the strategies to enhance scalability and efficiency in your business model.  These insights are not just theories but actionable strategies, ready to be deployed in your business.   In a business landscape where adaptability and diversification are king, failing to recognize and utilize all available profit centers can be a missed opportunity for growth and stability. Tune in to enrich your perspective, discover hidden profit centers in your business, and learn to sail smoothly through the undulating waves of the business world. Your path to diversified profitability begins here.  
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Oct 3, 2023 • 26min

The Art of Closing Sales | Wes Schaeffer

Discovering the Essence of Sales Mastery Dive deep into the art of sales with us in this episode. Wes Schaeffer, the Sales Whisperer, unlocks the secret: every step in sales is a meaningful close.   Key Takeaways from This Episode: - Every part of your sales journey holds power. - Recognizing a timely "no" can be as golden as a "yes." - Empathy is your game-changer; see through your prospect's eyes. Master these insights and transform your sales approach.   Wes Schaeffer, the mastermind behind The Sales Whisperer, has honed his sales techniques since 1988. A mentor to thousands, his methods have driven growth for global giants like Google and Dell. Dive in and learn from the best.  
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Sep 28, 2023 • 18min

Tackling Tough Questions: A Guide to Objection Handling

In this gripping episode of "How To Sell More," we dive deep into the art of turning objections into golden opportunities.** Mark Drager shares a transformative idea: objections aren't setbacks; they're stepping stones to understanding and success. Here's what you'll learn: Objections are doorways, not roadblocks.  Listening and empathy: the twin pillars of sales success.  The power of a structured approach to tackle objections. In the vast ocean of business, objections are like waves.They can either knock you down or propel you forward, depending on how you navigate them. Every business owner, sales guru, and marketing whiz should tune in. After all, mastering objections could be the game-changer you've been waiting for.  

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