How To Sell More

Join us for this episode of ‘How To Sell More’ and discover how smart tax strategies can do more for your business than just saving you money. Tom Wheelwright, a wizard with numbers, teaches us that taxes aren't just about what you owe. They can be a map to riches if you know how to read them. Learn why spending on the right tax advisor is like putting money into your business's future. Find out how to build wealth and reduce taxes at the same time by choosing smart investments. Understand how to make taxes a secret weapon in your business's arsenal. Meet Tom Wheelwright: a tax genius and advisor to the stars of business and finance. As the CEO of WealthAbility and a bestselling author, Tom turns the maze of tax laws into clear paths toward wealth. He's not just about numbers; he's about changing lives with better tax strategies.

In this episode of 'How To Sell More,' host Mark Drager brings a fresh perspective on the importance of perception in business. He explores why the way people perceive your business can often be just as crucial, if not more, than the actual facts, delving into the psychology behind consumer decisions. Mark shares his thoughts on navigating this complex world of perception.  Key takeaways include:  Gaining insights on how perception can make or break your business's reputation. Learning tips on aligning how you see your business with the public perception. Discovering strategies for making every interaction with your business a chance to shape a positive image. The world of business perception is vast, filled with subtleties that can significantly impact how your business is perceived and, ultimately, its success. Dive into these key secrets of perception management with us – learn those small, yet powerful strategies that can transform the way customers view your business.  

In the latest episode of "How To Sell More," expert Frank Chen guides us as we head into the strategic world of affiliate marketing. He reveals the importance of referral marketing and how it can transform your customer base into a dynamic sales force. Key takeaways from our discussion include: The power of customer referrals in outperforming traditional advertising, and the process of leveraging this for your brand. Customization of affiliate resources is crucial; understanding the varied abilities and networks of your affiliates allows for more effective promotion. The advantage of fostering meaningful connections with a select group of high-performing affiliates rather than a widespread, unfocused network. Frank Chen brings his substantial e-commerce and entrepreneurial experience to the forefront, offering practical advice on creating valuable online customer relationships. Tune in for insights into how a well-crafted affiliate program can lead to greater sales and a stronger brand presence.  

Welcome to this episode "How to Sell More," where today we're not just sharing strategies, but the camaraderie of business success. I'm Mark Drager, and in this special episode, I'll share transformative insights from this year's exclusive "SparkTogether" event, alongside actionable strategies and a few surprises. Key Takeaways Include: How to harness collective wisdom in your business approach. Why comparing your journey with others can hinder your progress. The importance of fostering genuine connections for business growth. We’ll explore how high-level transparency, under the veil of confidentiality, opens up a wealth of knowledge that's rarely shared outside closed doors. So, for a dose of deep strategy and sincere business talk, let’s get into it. 

In this episode of "How To Sell More," we're joined by Brendan Hufford, a digital marketing strategist with extensive experience, to explore how storytelling and customer insights generate demand. The strategic use of storytelling to establish meaningful connections with your audience. The crucial role of identifying and understanding customer pain points in securing a unique market position and driving demand. The critical importance of ongoing customer engagement in ensuring product evolution and market relevance. Brendan's background as an educator has equipped him with the unique ability to simplify complex marketing concepts into practical strategies. His transition into the digital marketing sphere has been marked by significant contributions to the SaaS industry's growth. His current projects, Growth Sprints and the ALL IN community demonstrate his dedication to advancing companies within the content and SEO domains.  

In this episode of "How To Sell More," we delve into the strategic use of social media for business growth. Our guest, Mike Sherrard, offers a fresh perspective, emphasizing the importance of meaningful engagement over superficial metrics like likes and follower counts. This discussion is essential for businesses aiming to leverage social media effectively, focusing on genuine connections and tangible results. Key Takeaways:  Success on social media is defined by the quality of engagement and its impact on business goals, not just by follower numbers.  Clear calls to action are crucial in guiding audiences toward meaningful interactions, from lead generation to client conversion. Authenticity is central to building trust and a loyal following. It’s about providing real value and fostering a community around your brand. Mike Sherrard's transition from engineering to real estate showcases the power of using social media strategically. His story illustrates how authentic engagement and targeted content can build a personal brand that resonates with and attracts the right clientele. Tune in to gain actionable insights on using social media not just for visibility, but for real business success.

In this episode of "How To Sell More," host Mark Drager explores the essential concept of 'speed to value.' He delves into why it's crucial to quickly highlight the most exciting features of your product, capturing your customer's attention and leaving them eager for more. Key Takeaways: Start fast: Show customers the best parts first. Be ready: Know your stuff so you can go with the flow. Talk smart: Use this trick to be clear and quick in all your chats. Learn how to make every word count. If you're in business, sales, or marketing, tune in to cut the fluff and get to the good stuff with Mark Drager.  

In the latest installment of "How To Sell More," we explore the nuances of crafting an effective discovery call. Our expert guest, Nikki Rausch, stresses the essential task of zeroing in on a potential client's specific needs. Key takeaways: The heart of a discovery call is the accurate recognition and comprehension of the client's unique challenges. Achieving the perfect balance between detailed preparation and flexible responsiveness is crucial.   Skillfully steering the conversation with targeted questions can transform the dynamic in your favor. Nikki Rausch brings a wealth of sales expertise to the table, boasting over 25 years of experience and a track record of dealing with industry heavyweights like The Bill & Melinda Gates Foundation and NASA. Her extensive background is complemented by her roles as an accomplished writer, a frequently requested speaker, and the visionary leader of the Sales Maven Society.

In this episode of "How To Sell More," host Mark Drager explores the core strategies for successful selling. It's not about just promoting a product or service. Rather, it's about aligning your offerings with your customers' genuine needs and desires. -Beyond the Product: Understand that sales are not just about the product itself. -Discover the Motivations: Dig into the root motivations that push people to make a purchase. -Prioritize the Experience: Recognize the emotional value and outcomes associated with the purchase. Doing business is more than just transactions. It's about establishing relationships and understanding what truly drives people. Tune in to learn how grasping "What you are really selling" can revolutionize your sales approach and boost your success.

In this episode of How To Sell More, host Mark Drager is joined by Lavall Chichester to discuss how a disconnect between the Sales and Marketing teams can lead to misaligned promises and outcomes. Key Takeaways: Misalignment between sales and marketing can be detrimental to businesses. The core problem? A lack of shared goals.  Prioritizing lead quality over quantity is crucial.    Meet Lavall Chichester: A growth marketing expert well-versed in SEO and content marketing. With a philosophy centered around nurturing symbiotic relationships and a problem-solving approach influenced by his experiences as a Kyokushin Karate champion, Lavall offers a distinctive perspective.