In this episode of 'How To Sell More,' host Mark Drager brings a fresh perspective on the importance of perception in business. He explores why the way people perceive your business can often be just as crucial, if not more, than the actual facts, delving into the psychology behind consumer decisions. Mark shares his thoughts on navigating this complex world of perception. 

Key takeaways include: 

• Gaining insights on how perception can make or break your business's reputation.
• Learning tips on aligning how you see your business with the public perception.
• Discovering strategies for making every interaction with your business a chance to shape a positive image.

The world of business perception is vast, filled with subtleties that can significantly impact how your business is perceived and, ultimately, its success. Dive into these key secrets of perception management with us – learn those small, yet powerful strategies that can transform the way customers view your business.